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AI Advantage: Reimagining Hospitality’s Commercial Future
The Hotel Yearbook

AI Advantage: Reimagining Hospitality’s Commercial Future

Brian Hicks, President and CEO at Hospitality Sales & Marketing Association International (HSMAI), outlines how AI is rapidly moving from experimentation to real impact across hospitality’s commercial functions, driving measurable gains in revenue, ...

Hospitality Sales & Marketing Association International (HSMAI)
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Sales & Marketing
Hotel Yearbook
HYB article by Brian Hicks
23 January 2026HSMAIThe Hotel Yearbook 2026 - Annual Edition
AI Advantage: Reimagining Hospitality’s Commercial Future
Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts
Rebranding

Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts

Wyndham Hotels & Resorts, the world’s largest hotel franchising company, today unveiled an expansion of its upscale and lifestyle offerings through a new multi-hotel deal with the Choctaw Nation of Oklahoma. The agreement brings four Choctaw Casino ...

Choctaw Casino & Resort-Durant
Wyndham
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Wyndham Grand
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Durant, Oklahoma, United States
Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts23 January 2026Wyndham
Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts
Fairmont Hotels & Resorts Announces Signing of Fairmont Calgary
Pipeline

Fairmont Hotels & Resorts Announces Signing of Fairmont Calgary

Scheduled for Q4 2031 — World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, part of the leading hospitality group Accor, in partnership with development group Truman, today announced the development of a new 225-key Fairmont hotel slated to open in Q4 2031....

Fairmont Calgary
Fairmont Calgary
225 Rooms
Accor
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Fairmont
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Calgary, Alberta, Canada
Fairmont Hotels & Resorts Announces Signing of Fairmont Calgary23 January 2026Accor
Fairmont Hotels & Resorts Announces Signing of Fairmont Calgary
Press Release

Palladium Hotel Group Drives its International Growth with a Strategy Focused on Value and Profitability

Palladium Hotel Group enters a new phase of international growth, supported by a solid business model, a strong commitment to product quality, and a clear focus on maximizing value and profitability. The company closed 2025 with a managed business v...

Palladium Hotel Group
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Brand Marketing
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Palladium Hotel Group Drives its International Growth with a Strategy Focused on Value and Profitability23 January 2026Palladium Hotel GroupBrand Marketing
Palladium Hotel Group Drives its International Growth with a Strategy Focused on Value and Profitability
PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development
Pipeline

PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development

Scheduled for 2029 — The development of Hamburg’s iconic Elbtower is progressing into its next phase: the PRIMESTAR Group has been selected to operate the future Hilton Hamburg Elbtower, marking Hilton’s debut in the Hanseatic city. PRIMESTAR Group, one of Europe’s lead...

Hilton Hamburg Elbtower
Hilton
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Hilton
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Hamburg, Germany
PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development23 January 2026Hilton
PRIMESTAR Group Secures Hilton Hotel Project within Hamburg’s Landmark Elbtower Development
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Supplier News

Is the “where” of travel becoming secondary to the “why”?

According to Hilton 2026 Trends Report, we’re entering a new era of travel: the rise of the “Whycation”. In a global survey of 14,000+ travelers, 56% cited “rest and recharge” as their primary motivation for 2026. This signals a shift that the “Chec...

GCS TIMES GROUP COMPANY LIMITED
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Miscellaneous
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Design and Architecture
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Guest Experience
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Is the “where” of travel becoming secondary to the “why”?23 January 2026GCSTIMESMiscellaneous
Is the “where” of travel becoming secondary to the “why”?
Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry
Press Release

Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry

Today, hospitality industry leaders Anna Blue, CEO of Blue Moss Group, and Anthony Melchiorri, speaker, author, and television host, announced the launch of the Hospitality Creator Summit (HCS)—a groundbreaking, invite-only convening designed to bri...

Hospitality Financial and Technology Professionals (HFTP)
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Events & Conferences
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Lodging Industry
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Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry22 January 2026HFTPEvents & Conferences
Hospitality Creator Summit to Launch at HITEC 2026, Ushering in a New Era of Influence and Innovation for the Global Hospitality Industry