Why Hotels Should Adopt a Multi-Channel Digital Approach in 2025 and Beyond

The hospitality industry and the macro environment have been more volatile in the last few years than at any time in the past 10-15 years. I anticipate this will continue due to inflation, higher capital costs, fluctuating demand, disruptions from A...

Chris Zhao

Senior Product Manager - SEM/SEO

Travel Media Group

More in this category

Revenue Management

More in this category

Online Travel Agencies (OTA)

More in this category

Lodging Industry

More in this category

Digital Marketing

More like this

Opinion

Why is Airbnb losing the war of STR dominance to Booking.com?

Last year, Booking.com delivered 400.4 million nights booked at short-term rentals (STRs), which was 80% of Airbnb’s total nights. At the same time, Booking.com generates almost twice as many nights per listing on its platform as Airbnb. Growth rate...

Max Starkov

Hospitality & travel technologist and digital strategist

Hospitality Net

More in this category

Online Travel Agencies (OTA)

More in this category

Markets & Performance

More in this category

Short Term Rental (STR)

More like this

Opinion

Where is this Image Coming From?!?!

Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the business and had y...

Sonya Taylor

Director of Operations and Marketing at Cogwheel Marketing

Cogwheel Marketing

More in this category

Sales & Marketing

More in this category

Online Travel Agencies (OTA)

More like this

Opinion

3 Emerging Booking Trends You Can’t Ignore in 2025

If you’ve been working in the hospitality industry for any time, I’m sure you’ve experienced the huge shifts and changes in the way that hotels operate, in how consumers select where to travel and stay, and how they prefer to book their hotel.

Mark Lewis-Brown

CEO & President of Zucchetti North America

Zucchetti North America

More in this category

Property Technology

More in this category

Revenue Management

More in this category

Travel Technology

More in this category

Online Travel Agencies (OTA)

More like this

Opinion

OTAs vs. Metasearch: The Hotel Marketing Dating Game

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metas...

Holly Hollingsworth

Senior Digital Marketing Manager at Cogwheel Marketing

Cogwheel Marketing

More in this category

Sales & Marketing

More in this category

Online Travel Agencies (OTA)

More in this category

Search Marketing

More in this category

Digital Marketing

More like this

Opinion

Help, I Love My Kidnapper

Picture this: you’re locked in a room for 25 years with someone who takes your wallet, controls who you talk to, insists you smile through it all, and occasionally lets you feel like you’re winning (but only if you give even more). Healthy relations...

Brian Reeves

Founder and CEO, The roomangel Foundation

roomangel Foundation

More in this category

Revenue Management

More in this category

Travel Technology

More in this category

Online Travel Agencies (OTA)

More in this category

Digital Marketing

More like this

Opinion

Why hospitality is ignoring the Pareto Principle?

The Pareto Principle, also known as the 80/20 rule, suggests that approximately 80% of outcomes or results come from about 20% of the causes or inputs, emphasizing the importance of focusing on the vital few to achieve significant results.

Max Starkov

Hospitality & travel technologist and digital strategist

Hospitality Net

More in this category

Sales & Marketing

More in this category

Online Travel Agencies (OTA)

More like this

Opinion

David vs Goliath or how independents can beat the OTAs at their own marketing game

In 2024 Expedia spent on marketing $6.8 billion, which represents 49.6% of revenue, while Booking Holdings spent $7.3 billion which was 31% of revenue. These two mega OTAs spent on marketing a total of $14.1 billion. In total, last year the two mega...

Max Starkov

Hospitality & travel technologist and digital strategist

Hospitality Net

More in this category

Sales & Marketing

More in this category

Online Travel Agencies (OTA)

More in this category

Digital Marketing

More like this

Opinion

How Experienced Hoteliers Elevate Hotel Profitability Successfully

Every hotelier schemes ways to boost their hotel profitability. From poring over data to scouring competitors and hoping the room rates are the “right” price to attract visitors, they can make daily adjustments that never quite “work.”

Massimiliano Terzulli

Revenue Management Strategist & International Business Developer for Revenue Team by Franco Grasso

Franco Grasso

More in this category

Revenue Management

More in this category

Reputation Management

More in this category

Online Travel Agencies (OTA)

More in this category

Digital Marketing

More like this

Opinion

Brand Marketing for Hotels: How should we define it?

Brand marketing in hotels is a slippery concept. Performance marketing? That’s clear—Google Ads, metasearch campaigns, retargeting, cost-per-click strategies. It’s a numbers game, a direct response approach where you invest a dollar and expect ten b...

Martin Soler

Partner at Soler & Associates

Soler & Associates

More in this category

Sales & Marketing

More in this category

Public Relations

More in this category

Online Travel Agencies (OTA)

More in this category

Brand Marketing

More like this

Your content on Hospitality Net?