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Supplier News

HSMAI Honors Cendyn with Five Adrian Awards

Cendyn, a global integrated hotel technology and services company, announced today it was honored in three categories for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) during the annual Adrian Awa...

Cendyn™
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Awards and Accolades
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Email marketing
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HSMAI Honors Cendyn with Five Adrian Awards19 February 2025Cendyn™Content Marketing
HSMAI Honors Cendyn with Five Adrian Awards
Opinion

Content Marketing - hotelier’s least utilized tool to increase direct bookings

Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media chann...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Content Marketing
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Max Starkov
by Max Starkov
18 February 2025Hospitality NetContent Marketing
Hospitality Net
Supplier News

Vagabond Inn Launches New Website to Enhance Guest Experience

Vagabond Inn, a renowned hotel chain with properties across the Western United States, has announced the launch of its newly redesigned website, https://www.vagabondinn.com/. This digital transformation marks a significant milestone in the company’s...

Milestone Inc.
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Information Technology
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Vagabond Inn Launches New Website to Enhance Guest Experience10 February 2025Milestone Inc.Content Marketing
Vagabond Inn Launches New Website to Enhance Guest Experience
6 Game-Changing Sales Strategies for Hotel Pros in 2025
Opinion

6 Game-Changing Sales Strategies for Hotel Pros in 2025

Ditch the cookie-cutter approach. It’s time to stand out, sell smart, and win big in the year ahead. As someone who lives and breathes the hospitality industry, I’ve seen firsthand how rapidly things are changing. From groundbreaking technologies to...

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Brand Marketing
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Cory Falter
by Cory Falter
6 February 2025Lure AgencyContent Marketing
6 Game-Changing Sales Strategies for Hotel Pros in 2025
LLMs: The Utility We Won’t Even Notice
Opinion

LLMs: The Utility We Won’t Even Notice

I wasn’t sure I wanted to comment on the DeepSeek vs. OpenAI debate. To be honest, there’s been so much said, it feels boring. But not addressing it feels like avoiding the topic, so here we go.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Property Technology
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Travel Technology
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
6 February 2025Soler & AssociatesContent Marketing
LLMs: The Utility We Won’t Even Notice
AI search is eating the world’s organic traffic
Opinion

AI search is eating the world’s organic traffic

HubSpot’s organic traffic has experienced a pretty scary decline, losing 75% of its traffic in 2024. For a company that built an SEO empire from 5 million to 10 million visits in just two years, this kind of plunge—from 10 million to 2.5 million—des...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Search Marketing
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Brand Marketing
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
30 January 2025Soler & AssociatesContent Marketing
AI search is eating the world’s organic traffic
10 Trends Shaping Corporate Communications in 2025
Opinion

10 Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” - This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communi...

Meloney Brazzola
Meloney Brazzola
Chief Corporate Communication Officer at EHL Group
EHL
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Sales & Marketing
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Meloney Brazzola
by Meloney Brazzola
22 January 2025EHLContent Marketing
10 Trends Shaping Corporate Communications in 2025
Marketers, stop thinking and start looking
Opinion

Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to cust...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Digital Marketing
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Advertising
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Big Data
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Content Marketing
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Martin Soler
by Martin Soler
16 January 2025Soler & AssociatesContent Marketing
Marketers, stop thinking and start looking