Contribute More Than You Consume
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News
The Risk Report Nobody in Hospitality Is Reading (But Should)
A hospitality-focused breakdown of Anthropic's August 2026 Risk Report flags four findings relevant to operators: agentic task drift, faster vendor release cycles, prompt injection risks, and data retention requirements on frontier AI models.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Global Hospitality Industry Review - First Half of 2026
Despite RevPAR growth in H1 2026, hotel profitability remains under pressure as labor, distribution, and operating costs rise faster than revenue, forcing operators to rethink channel mix, productivity, and cost structure.
When Brand Recognition Travels: The Ripple Effects of Industry Awards
Research on the Swiss Beer Awards and World's 50 Best Restaurants shows how award recognition travels beyond individual winners to shape partner businesses, industries, destinations, and future standards of excellence.
By Margarita Cruz, Associate Professor of Corporate Strategy and Entrepreneurship EHL Hospitality Business, EHL
Food Waste Management in Restaurants: The Hidden Cost Your Team Can Eliminate
A Swiss restaurant losing CHF 129,600 annually to food waste cut losses by 40% using a four-step method: measure, staff questionnaire, collective workshop, and follow-up.
Celebrating a Decade of International Collaboration - HFE Conference
The 10th annual HFE Conference, held in Tokyo, brought together academics and industry leaders from Asia, Europe, and North America to discuss AI, PropTech, real estate investment, and demographic change.
By Masaki Mori and René-Ojas Woltering
In Europe, Google's hotel unit now shows everything except the rate
Google has stripped live pricing, date filters, and budget tags from its EU hotel search unit to comply with the DMA, leaving hotels with only a name, link, and address in the box built for them.
By Markus Busch, Editor/Publisher, hospitality.today
A Hotel AI Query Costs More Than a Google Search and AI Prefers Not to Ask, Forbes Ratings Drive 55% of AI Recommendation Frequency, Invest with Purpose in 2027
Wednesday brought hospitality.today's discovery that AI assistants pay per web search and developer caps mean hotel queries are expensive enough to suppress, making AI invisibility partly an economics problem, Americas Great Resorts' finding that Forbes Travel Guide ratings and Michelin Keys explain 55% of AI recommendation frequency while hotel websites show near-zero correlation, and Meyer Jabara's 2027 strategy of capital discipline and ancillary revenue capture as RevPAR growth slows to 2.1%. HotStats' EMEA flow-through warning, Dutch hotel VAT crisis, and a record ten-property day rounded out the session.
The 2027 Hotel Playbook: Invest with Purpose, Operate with Discipline
Meyer Jabara Hotels outlines a 2027 strategy centered on capital discipline, ancillary revenue capture, and profitability as STR forecasts RevPAR growth slowing to 2.1%.
By Justin Jabara, President, Meyer Jabara
Hotels are vanishing in AI searches - and it’s having a big impact on corporate event bookings
With 94% of hotels failing to appear in AI search results, venues must adopt structured, detail-rich content strategies to stay discoverable to event planners using tools like ChatGPT and Claude.
By Graham Pope, Vice President International, Cvent Europe Ltd
Your Hotel Has More Data Than Ever. So Why Are Managers Still Chasing Answers?
The article argues that the real operational cost isn't missing data but the management effort required to connect disparate hotel data into actionable explanations, particularly for labor variances.
By Anna Ransom, Vice President of Marketing, Unifocus
The Hotel Website May Not Be Where AI Decides Which Hotels Matter
A study of 148 luxury hotels finds Forbes Travel Guide ratings and Michelin Keys explain 55% of AI recommendation frequency, while website schema and llms.txt files show near-zero correlation.
By Andrew Paul, Managing Director, Americas Great Resorts
Harbour Hotels Expands Bristol Footprint with Acquisition of Brooks Guesthouse
Harbour Hotels acquires Brooks Guesthouse Bristol, adding 30 keys to its existing city asset and bringing Harbour Hotel Bristol's total room count to 72 following a 2027 refurbishment.
Customer Service Requires the Right Mindset … And the Right Word Set
Opinion piece argues that great service requires both the right attitude (mindset) and trained language skills (word set), including how to reframe negative responses.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Hotel Subscriptions: Exploring Membership Models
Hotel subscription models offer predictable recurring revenue and inventory utilization benefits, but revenue management conflicts and exclusivity limits make them a niche strategy for most operators.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
EMEA's Flow-Through Problem: What 2027 Budgets Need to Catch
HotStats data shows cost lines including credit card commissions (+7.9%) and labour outpacing revenue growth across EMEA, warning that RevPAR-led 2027 budgets will overstate GOP in markets like London, Paris, and the Middle East.
Driftwood Capital Unifies Credit and Equity Under Co-CIO Leadership to Broaden Its Investment Platform
Driftwood Capital names David Resnick and David Steiner as co-CIOs to unify equity and credit under one team, targeting larger luxury, mixed-use, and ground-up hospitality deals.
Hotels need to stop selling rooms.
The author argues hotels must reframe corporate sales around outcomes like productivity, flexibility, and frictionless travel, not just room rates and availability.
By Fernando Vives, Hospitality Labs Ambassador & Chief Commercial Officer, Hospitality Labs
Beyond Budget Season: How Guest Intelligence Can Shape Hotel Technology Investment
Hospitality strategist Mark Fancourt argues hotels should replace annual tech budgeting with multi-year business planning, using guest and staff feedback diagnostically to identify capability gaps before selecting solutions.
Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
A hotel question is the expensive kind for an AI to answer
AI assistants are billed per web search, capped by developers, making hotel queries expensive and favoring already-known chains and OTAs over independent properties.
By Markus Busch, Editor/Publisher, hospitality.today