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Actabl wants AI that won't make things up

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Jerimi Ford, Chief Innovation Officer at Actabl, and Rob Bahl, SVP AI Asset Management at Actabl, who'd recently joined the tech company from Marriott.

Hotels Fail the Guest's Real AI Search Question, Infor Names Google and Anthropic as True PMS Rivals, Meyer Jabara's 24% Turnover Proves Culture Pays

Tuesday brought a pointed argument that hotels optimize for AI name searches while failing the category queries guests actually use to build shortlists, an Infor HITEC interview predicting hotels will build their own AI with Google and Anthropic as the real competitive threat, and Meyer Jabara Hotels' 24% turnover rate as a data point on what intentional leadership culture is worth. Accor's China push to 1,600 hotels, Vietnam's rise to Asia's top branded residences market, and a heavy properties day rounded out a content-rich session.