There Is No Single AI Ranking for Your Hotel
ChatGPT's top hotel recommendation changes 45% of the time when the same question is asked twice, with only 60% of named hotels reappearing, challenging how hotels approach AI visibility strategy.
ChatGPT's top hotel recommendation changes 45% of the time when the same question is asked twice, with only 60% of named hotels reappearing, challenging how hotels approach AI visibility strategy.
WTTC launches a year-long global campaign to nominate and vote on 7 Contemporary Wonders of the World, with final results revealed on 7 July 2027.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Jerimi Ford, Chief Innovation Officer at Actabl, and Rob Bahl, SVP AI Asset Management at Actabl, who'd recently joined the tech company from Marriott.
A hospitality leader argues that operational agility, driven by integrated technology and cross-functional alignment, is now a core competitive advantage as travel demand shifts faster than traditional planning cycles.
Copenhagen's hotel market hit pre-pandemic occupancy levels in 2025 at ~77%, posted the largest hotel value increase in HVS's 2026 European index at 5.9%, and faces a constrained supply pipeline following new city-centre development restrictions.
Booking.com's Summer Getaway Report finds 71% of Brits plan to visit somewhere new in 2026, with same-day international return flights up 62% and average holiday budgets reaching £1,526.
Hilton's "It Matters Where You Stay" campaign returns with brand ambassador Deepika Padukone, shot at Conrad Bengaluru, targeting India's growing market as Hilton aims for 400 hotels in the country.
Royal Grand Resorts launches in Costa Rica targeting gay male premium travelers, citing a $218B global LGBTQ+ travel market growing at 15% CAGR through 2030.
Jamie Lane of AirDNA joins an STR Global Unlocked podcast episode to explore how AI-driven economic shifts, including job displacement and income redistribution, could reshape who travels, how often, and where.
Aspen Hospitality launches Nell Hotels, anchored by a 134-room, $350M+ New York City debut at Rockefeller Center opening fall 2027 and a planned renovation of The Little Nell in Aspen beginning April 2027.
Navan becomes the first TMC to integrate directly with Hilton's Central Reservation System via Booking and Content APIs, enabling real-time rates, rich property content, and streamlined virtual payments for corporate customers.
A strategic white paper arguing that rising labor costs will split the hotel industry into automation-enabled winners and legacy properties forced to convert to short-term rentals, with Europe leading adoption.
A narrative essay argues that AI-driven recommendations are becoming the internet's new organizing principle, shifting value from clicks and search to trusted, curated guidance.
HSMAI Europe's first Commercial Strategy Forum in Paris will be co-located with EquipHotel Paris on 5 November 2026, with HFTP also joining the event at Paris Expo Porte de Versailles.
Tuesday brought a pointed argument that hotels optimize for AI name searches while failing the category queries guests actually use to build shortlists, an Infor HITEC interview predicting hotels will build their own AI with Google and Anthropic as the real competitive threat, and Meyer Jabara Hotels' 24% turnover rate as a data point on what intentional leadership culture is worth. Accor's China push to 1,600 hotels, Vietnam's rise to Asia's top branded residences market, and a heavy properties day rounded out a content-rich session.
Kiosk.eu makes the case that remote management platforms and field services are as critical as hardware selection for keeping hotel self-check-in kiosks operational and guest-ready.
Opinion piece argues hotels neglect review-gathering for group/MICE business, and outlines a practical SOP for capturing testimonials at peak emotional moments to win direct bookings.
IHCL signed 20 hotels and opened 11 in Q1 FY2027, bringing its total portfolio to 645 hotels with a pipeline of 263, on track for its 700-hotel Accelerate 2030 target.
G'day Group GM Louise Kipling shares how the 330-property Australian network transformed guest feedback from post-stay reporting into a real-time operational system, including mid-stay pulse checks and network-wide fixes driven by sentiment data.
IHG now operates 200+ hotels in Canada with nearly 40 more in the pipeline, including first voco signings in Montreal, Toronto, Vancouver and Niagara Falls, and a Garner debut in Alberta in 2027.