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Infor's David Poprawka: hotels will build their own AI, and the real rivals are Google and Anthropic.

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with David Poprawka, Innovation Strategist at Infor Hospitality.

 

Loyalty Programs May Be the One Asset AI Agents Can't Take, the Application Layer Owns the Guest, Hospitality's Real Question Is Cultural Not Legal

Monday opened with three converging arguments about who controls the guest relationship in an agentic AI era: loyalty data as the chains' structural hedge, the application layer around the PMS as where AI value actually accrues, and a CDR Global World Panel piece arguing the industry's real challenge is building cultures that elevate human potential rather than absorbing legal risk. One HITEC floor conversation with RobosizeME, the AIHA member survey, and Accor's conversion of a 16th-century citadel rounded out a strong opening to the week.