The author argues that owners focus too much on brand selection while overlooking franchise agreement economics that determine profitability over 10-20 years.
The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
Companies should train frontline staff, monitor complaint patterns, and create consistent recovery processes to transform service failures into trust-building opportunities.
Italy posted the strongest RevPAR recovery in Europe at +53% since 2019, while hotel investment hit €2.5 billion across 110 transactions.
Hotel F&B operations face margin pressure from food inflation and labor costs while guest expectations rise, but new technology and data-driven strategies offer opportunities for profitable differentiation.
The author argues unified PMS suites can't match the innovation speed of specialists rebuilding distribution, CRM, revenue management, and payments for the AI era.
Article explores the practical realities of AI implementation, distinguishing between marketing claims and actual capabilities.
Saudi hotels face a 12% ADR decline as massive supply growth outpaces traditional revenue management systems designed for mature markets with predictable demand patterns.
The article argues hotels should focus on maximizing total guest value across all services, not just room revenue, potentially generating 50% more revenue from existing guests.
Hotels face significant data exposure risks as staff informally use public AI tools with sensitive guest information, requiring immediate governance policies.
Cornell research shows wellness-focused hotels earn 6% higher guest satisfaction scores, while wellness travelers spend significantly more than regular tourists.
The article identifies when manual revenue management processes become costly inefficiencies, citing 15-20% RevPAR improvements from effective RMS implementation.
Press releases may gain new relevance as AI tools increasingly influence hotel discovery and recommendations.
The guide covers 20+ key associations from WTTC and AHLA to regional groups, explaining membership benefits including networking, certifications, and policy influence.
Athens mayor considers hotel caps as cities across Europe impose visitor taxes and licensing restrictions, with Barcelona's decade of regulation offering lessons on unintended consequences.
Amrâth Hotels argues that over-reliance on SOPs creates robotic service, advocating for staff training that encourages personal connections over procedural compliance.
Pertlink releases a free AI Lexicon to help hotel operators understand AI terminology and avoid poor governance decisions, emphasizing human-centered technology implementation.
Analysis ahead of the 2026 Future Hospitality Summit explores how Saudi Arabia's young demographics and Vision 2030 are reshaping investment strategies toward franchise models and midscale properties.
Argues that AI will strengthen rather than disrupt OTAs like Expedia, as these platforms already control the massive datasets and connectivity that power AI recommendations.