The piece argues that hospitality's AI challenge is not access but leadership and literacy, outlining which roles will change and how workers at all career stages should prepare.
Google's AI Mode data shows travel queries have tripled in length as travelers shift from keywords to conversational briefs, structurally undermining how hotel distribution channels compete for search visibility.
Jeremy McCarthy, Mandarin Oriental's former Group Director of Leisure, Spa & Wellness traces the philosophy behind "leisure" from Aristotle to modern hospitality, arguing free time is the industry's most meaningful product.
A vendor-authored piece promoting a PMS profile deduplication tool that auto-merges duplicate guest records, claiming savings of 3 to 15 hours per property per month as part of a VIP Guest Recognition Suite.
An industry analysis outlining five strategic opportunities for luxury hotel development heading into 2026 and beyond, covering branded residences, demand diversification, overtourism, adaptive reuse, and generational demand shifts.
Pertlink proposes TCPG (Token Cost Per Guest) as a new hotel KPI measuring generative AI spend per guest served, drawing parallels to OTA commission and calling for USALI adoption.
The piece argues hotels must move beyond "extractive hospitality" by integrating local vendors and communities as economic partners rather than excluding them from tourism spaces.
The article explores how hotel leaders can improve their effectiveness through intentional self-care practices and structured morning routines to combat decision fatigue.
Author presents a three-layer Commercial Convergence Model to fix strategic misalignment between sales, marketing, and revenue departments using shared metrics and decision frameworks.
Davy and Jill reflect on Mews Unfold 2026 in Amsterdam, weighing AI's promise to free staff for human connection against the industry's oldest unsolved frustration: recognising returning guests at check-in.
The author argues that replacing human touchpoints with technology risks commoditizing hotels, leaving price as the only differentiator, and urges a "humanification" approach that blends automation with genuine guest interaction.
A practical breakdown of Google's Demand Gen campaigns vs. Paid Search and Display, covering placements, targeting, creatives, and when to use each in a hotel marketing mix.
A 2026 industry overview identifies luxury, lifestyle, wellness, extended stay, tech-forward, and adaptive reuse hotels as the six leading segments, with revenue forecast to reach $940B.
Rising construction costs and evolving guest priorities are pushing luxury hospitality developers toward strategic, experience-led design that balances aspiration with financial efficiency across all price points.
Google's commission-free Universal Cart is a placement play: by owning the AI surface where travel decisions are made, Google charges for consideration rather than transactions, shifting auction dynamics against hotels and OTAs alike.
Google I/O's AI announcements signal a shift toward assembled, agentic travel planning that could upend how OTAs capture travel discovery and disrupt the top of the booking funnel.
The author argues that AI safety failures stem from over-permissioned systems, not model intelligence, and urges hospitality operators to apply least-privilege access controls before deploying AI agents in production environments.
The authors argue that wellness must evolve from episodic spa experiences into continuous behavioral infrastructure, proposing a new "operating system" built on cognitive load management and adaptive environments.
A new h2c study finds 86% of European hotel chains use AI but 80% lack a formal strategy, with skills gaps and poor data infrastructure blocking meaningful outcomes.
Google's agentic booking partners include Booking.com and Expedia, suggesting agentic AI adds a new distribution layer above OTAs rather than bypassing them, shifting who owns the traveler relationship.