From single property to scalable brand: lessons from a decade of growth at C-Hotels
C-Hotels Co-Owner Inge Decuypere shares ten years of scaling lessons, from centralization and data-driven decisions to deflagging from a major brand.
Opinion Articles
Hotel Customer Journey: The Guest Experience Guide
The guide examines how AI and social media have transformed guest expectations, with direct bookings gaining ground over OTAs as hotels focus on seamless tech-enabled personalization.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
The real reason you suck at revenue management
Author argues hotels fail at revenue management by reactively adjusting prices without understanding underlying demand patterns and guest behavior.
By Fabian Bartnick, Founder, Infinito
Five ways hotel marketers are turning summer traffic into direct bookings
Hotels are using AI-driven personalization and behavioral targeting to convert summer website traffic into direct bookings rather than relying on generic seasonal offers.
By Paige Lopez, Content marketer, Lighthouse
Digital and Human Connection in Hospitality: Moving Beyond a False Trade-Off
The digital-versus-human debate in hospitality has produced more strategy decks than clarity. This article argues the framing itself is the problem — and that the real work lies in orchestrating the two, not choosing between them.
By Nicole Hinrichs, Associate Professor of Strategy and Entrepreneurship, EHL
The Return of the “Lobby Boy” — Reimagined for 2031
Porto proposes the HXO role to blend human touch with AI automation, preserving emotional connection in increasingly tech-driven hotels.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
You are Running from the Wrong Discomfort.
This leadership newsletter explores when discomfort signals growth opportunities versus the need to change environments in hospitality operations.
By Franck Desplechin, CEO Founder | F&B Expert, Cheffranck.com
Hotel GM 2030: 10 Predictions for How AI Will Remake the Job
The article provides 10 specific predictions for how AI will transform hotel GM responsibilities by 2030, from autonomous revenue management to robotic housekeeping operations.
By Sloan Dean, CEO Emeritus, Not Done with Sloan Dean
RFID and AI Are Transforming Linen Inventory Management for Hotels
Hotels can reduce linen inventory from 6+ PAR levels to 3-4 while cutting annual loss rates from 15-20% to 3-5% using RFID tags and AI forecasting.
Loyalty — Gone in 60 Seconds
Argues that guest loyalty is determined in the first 60 seconds of arrival through human connection, not technology or loyalty programs.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Stop Making Resolutions. Start Building Results.
The author outlines a five-step framework for leaders to replace failed New Year's resolutions with actionable business plans that drive measurable results.
By Gary Hernbroth, Founder, Training for Winners
Agrobiodiversity as the Next, Next Big Thing for Regenerative Tourism
Hotels can differentiate through agrobiodiversity programs featuring rare, local crops to create exclusive culinary experiences that command premium pricing.
By Adam Mogelonsky and Larry Mogelonsky
How Hotel Cost Controls Will Change in 2026
Hotels facing flat RevPAR growth and rising costs must implement AI-driven systems and automation to preserve margins while maintaining service quality.
By Nasir Zahir, Founder and President, NZ Hospitality
The Quiet Cost of Bad Hotel Data
Expedia Group data shows 98% of hotels lose revenue from rate misuse every four days, highlighting how poor data quality undermines pricing decisions.
By Mrugesh Kharwar, Business Analyst and Doctoral Researcher, Jala Bapa Hospitality LLC
The AI Agent Trap: Why Hospitality's Next Technology Crisis Is Already in Motion
The author argues that current AI agents are trapped in vendor silos and warns that back-office integration, not guest-facing applications, holds the greatest potential for hotel transformation.
By Darko Bosancic, SVP, Sirma Group Holding JSC
Instagram is Driving Demand. Now it's Time to Drive Direct Bookings
The article provides five strategies to convert Instagram interest into direct bookings, emphasizing the need to treat Instagram as part of the booking system rather than standalone marketing.
By Alexandra Duque, Junior Digital Marketing Account Executive, GuestCentric Systems
Leadership Is a Team Sport: What Hospitality Can Learn from the World's Greatest Athletes
What sport and hospitality have always had in common: it's never about the stadium or the hotel, it's about the team.
By Bernold Schroeder, International hotelier, entrepreneur, and mentor
Take a Playful Stroll Through Your Hotel's New Era
Five transformational forces - experience design, sustainability, personalization, automation, and event-driven revenue - are reshaping hotel operations and guest expectations.
By Bonnie Knutson, Professor in The School of Hospitality Business in the Broad College of Business, Michigan State
Your Manager Didn't Promote You Because You Were Good.
Analysis reveals why organizations promote "safe" employees over top performers, costing the global economy $8.9 trillion in disengagement annually.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
The Hidden Tax on Hospitality
Industry commentary argues hotels lose revenue through operational friction, poor content, and system gaps that compound into margin pressure.