Is your hotel ready for the "Skip-Gen" surge?
Hilton research shows 29% of travelers now book skip-generation trips, requiring hotels to adapt room designs, staff training, and marketing strategies.
Sales & Marketing
Cheval Collection hails growth after loyalty launch
Cheval Collection exceeded loyalty enrollment targets by 40% in six months and achieved revenue benchmarks ahead of schedule through GHA DISCOVERY.
Expert Views (11)
Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
This really resonated with me. People aren't leaving social media; they're moving where they think and decide. The public feed is noise; the real influence now happens inside private conversations. In hospitality, that's seismic: guests no longer "discover" hotels, they ask chatbots where to stay and trust the answer.
Erik Muñoz, Business Development Director EMEA, TrustYou
Chatbots are not replacing social media, but they are taking over the part that matters most. Social networks are still where people watch, scroll, and perform. Chatbots are where people think, decide, and ask questions they would not ask in public.
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
It will turn into "anti-social media marketing", where introverts go down the spiral of never-ending conversations with their AI bff, bombarded by paid ads to reinforce the downfall.
Marriott Bonvoy Recognized as the World's Leading Hotel Loyalty Program by The Points Guy
The Points Guy Awards selected winners through expert panels evaluating programs on value delivery, with Marriott Bonvoy adding citizenM and Outdoor Collection brands in 2025.
Influence Society and Consulate General of France to Host SOCIETIES in New York. A Curated Symposium for Hospitality Leaders
The invitation-only symposium on February 19, 2026 will focus on AI integration in luxury hospitality marketing and revenue optimization strategies.
10 Ways Hotels Can Increase Direct Bookings in 2026
The guide recommends value-based competition, personalized booking experiences, and integrated commercial tools as key strategies to capture more direct revenue.
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems
From Sales Heroes to Scalable Systems: The Leadership Shift Defining 2026
The article argues sales leaders must shift from relying on top individual performers to building scalable team systems and processes for sustainable revenue growth.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Turning demand into delight: Hospitality’s big shifts in 2026
Amadeus executives outline their five-stage demand generation approach, emphasizing unified marketing and revenue strategies over traditional room-filling tactics.
By Paul Wilson, Vice President, Asia Pacific, Amadeus Hospitality
Is your hotel’s most-forgotten amenity actually your best branding tool?
GCSTIMES promotes eco-friendly wheat straw pens as branded amenities that help business travelers transition from work mode to personal time.
Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
A Chicago luxury hotel's Google Display Network campaign generated $150,000 in breakfast package revenue with 12.5:1 ROAS, tripling initial targets.
2026 is the year of the brand evolution
The rise of AI booking channels in 2025 forces hotels to optimize content for machines, not just humans, requiring more authoritative proof over aspirational marketing copy.
By Luke Markesky, Executive Vice President, Operations, Cendyn™
Luxury Resort Marketing’s Most Expensive Miscalculation
The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
By Andrew Paul, Managing Director, Americas Great Resorts
Gmail’s Gemini era: What it means for hotel email marketing
Gmail's AI now prioritizes emails based on engagement rather than just delivery, requiring hotels to focus on relevance and value over volume to maintain inbox visibility.
By Haydee Fernandez, Associate Director, Customer Benchmarking & Recommendations, Cendyn™
Luxury Travelers Prioritize Exclusivity Over Extravagance, Plan Higher Spend in 2026, Flywire Survey Reveals
The survey of 500+ U.S. luxury travelers shows 79% plan to increase spending in 2026, with 60% willing to prepay for 20% discounts.
Bleisure Travel: When Work Trips Start Feeling Like a Getaway
Forbes reports 25% growth in bleisure travel in 2024, with Perk forecasting 500%+ growth by 2033 as hotels adapt with flexible rates and work-life integration.
Nine meetings and events trends you should know for 2026
The guide identifies AI operational use, trust-building, and attendee-led personalization as key drivers reshaping corporate events and hospitality strategy.
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Cluster-Based Insights to Improve Hotel Direct Bookings
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
By Cindy Heo and Luciano Viverit
Hotels.com Get a Room 2026 Forecast: Searches Skyrocket 445% for Summer’s Total Solar Eclipse
Hotels.com data reveals travelers are booking eclipse destinations 18 months early, with some locations seeing 445% search increases.
Is the “where” of travel becoming secondary to the “why”?
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.