The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
Analysis argues AI assistants threaten Booking.com's high-margin visibility business by moving travel discovery away from its platform.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Hilton's research of 3,000+ attendees across the US, UK, and India reveals that 84% want to bring their authentic selves to work events, while 67% feel less engaged without proper downtime.
Despite investing in sales technology, 80% of hotel salespeople rely on order-taking rather than proactive selling, requiring process audits and skills training to improve conversion rates.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
The article explores strategies for luxury hotel brands to grow without losing prestige, including redefining luxury through brand values and horizontal expansion into new revenue streams.
The article raises a timely and necessary challenge to the traditional franchise value proposition. Distribution, technology, and digital visibility are no longer exclusive to brands, while fees, rigid standards, and limited data access continue to pressure owner returns.
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
Survey of US travel advisors reveals luxury travelers now prioritize authentic local experiences over brand standardization, with 100% favoring sense of place.
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
Duetto, a hotel industry provider of revenue and profit software, and HotStats, a global leader in hotel P&L benchmarking, have released a joint performance analysis showing a widening gap between top-line growth and bottom-line reality.
Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.
In this episode of Pillow Talk Sessions, Ulrich Pillau, Co-Founder and CEO of Apaleo, joins host Jessica Gillingham to explore how digital acceleration, AI integration, and platform openness are redefining what it means to operate in the hospitality space — and why legacy thinking may be the industry’s biggest risk.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
Accor's study of 4,300 travelers across nine countries reveals eight emotion-driven travel trends for 2026, with 25% wanting searches to start with mood rather than destination.
The study of 1,200+ Gen Z travelers reveals they want transparent, authentic personalization that empowers choice rather than algorithmic decision-making.