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Opinion Article Sales & Marketing

Eurovision 2025 in Basel: Boosting Music Tourism and Hospitality

For some, the Eurovision Song Contest is just another TV show on a Saturday night, but for many, it is THE event of the year! To countless viewers, it’s the Olympics of music - a moment to share with friends and family, and to root for your favorite entry. For some lucky die-hard fans, it’s even time to travel to Basel, as the live broadcast is staged in front of a large, enthusiastic audience. As such, the Eurovision Song Contest represents a unique opportunity for the city's hospitality sector to showcase its offerings on a global stage. Beyond the spectacle, Eurovision is a prime example of – a growing travel trend where fans journey to experience live music events. Let’s review how such a cultural event can drive “event tourism” to Basel and impact the city's international attractiveness.

Lionel Saul
By Lionel Saul, Research Assistant & Visiting Lecturer, EHL
Basel, Switzerland
Development Rebranding

Switzerland Welcomes Room Mate Hotels as Geneva Property Marks Strategic Entry into Europe’s Luxury Hospitality Surge

Switzerland is the latest destination to join Room Mate Hotels' expanding European footprint, as the Spanish boutique brand launches its first property in Geneva—signaling a calculated move into the continent's high-end hospitality market. This strategic entry reflects Room Mate's broader ambition to grow in affluent, design-conscious city centers across Europe. Backed by strong financial growth, new ownership, and a robust refurbishment program, the Geneva debut positions Room Mate to tap into Switzerland's premium tourism sector while reinforcing its identity as a stylish, guest-centric alternative in the luxury hotel landscape.

Room Mate hotels
Genève, Switzerland
Development Opening

New Opening: Hôtel Borsari, Martigny – The Lost Place in the Center of Everything

When first-time hotelier John Cretton discovered an old agro-industrial site in a once-thriving Roman settlement, he saw an opportunity to create what he calls "a miraculous piece of architecture." His vision for Hôtel Borsari is to energize both guests and locals in Martigny, Switzerland. Opening April 2025, the hotel offers an analog retreat in a charming, relatively forgotten town nestled at the foot of the Swiss Alps, just 33 kilometers south of Montreux.

Design Hotels
Martigny, Switzerland
Appointment

Javier Águila has been appointed as Chief Growth Officer at Hyatt

Javier Águila, who has been leading Hyatt's EAME region to significant growth and performance since 2022, is being appointed as Hyatt's new Chief Growth Officer, effective July 1, 2025, in addition to his recently announced role as President, Inclusive Collection, effective March 1, 2025. In his new global role, Águila will oversee Hyatt's overall growth through development strategy and execution as well as transactions. He will remain in the EAME leadership role and support Jacheet in his transition between March 17 and June 30, 2025, after which time both will fully assume their new roles and Águila will continue to report to Hoplamazian.

Hyatt
Zurich, Switzerland
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Press Release Food & Beverage

Auberge Resorts Collection Welcomes The Woodward, Geneva’s Finest Hotel and Only Three-Michelin Key and Two-Michelin Star Dining Destination, Overlooking Lake Geneva

Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, has been selected by The Bastion Collection to manage The Woodward, Switzerland’s most celebrated luxury hotel and epicurean hotspot, ushering it into its exciting next chapter. Auberge will assume its new management role beginning February 1, 2025. Behind its iconic 1901 Belle Époque façade at Geneva’s most exclusive address, the Three Michelin Key, all-suite Swiss jewel reveals contemporary Pierre-Yves Rochon interiors, two floors of wellbeing centered around The Guerlain Spa, and 26 unique and expansive suites, almost all with panoramic lake and Alpine views. From sanctuary to social nexus, The Woodward also encompasses a constellation of exceptional dining venues, curated by The Bastion Collection, including Geneva’s only Two Michelin Star restaurant, L’Atelier Robuchon, Le Jardinier, and Bar 37.

Auberge Collection
Geneva, Switzerland
Development Opening

Cabane Tortin, Verbier’s New High/Low Travel Adventure in the Swiss Alps

Luxury and budget skiers and adventurers can stay atop Tortin Glacier, high above the ski resort town of Verbier, thanks to a two-level accommodation strategy at the new Cabane Tortin, opening December 15. Whether you choose the uber-luxurious option or go the more budget-friendly route, you'll have unlimited access to the famed powder fields and off-piste, backcountry skiing at 9,500 feet elevation.

MBM Chalets
Nendaz, Switzerland
Press Release Human Resources

BTS from IntroWeek at EHL

EHL IntroWeek is designed to help you transition seamlessly into your new environment, ensuring you feel supported and connected from day one. This invaluable week provides insights into academic expectations, social opportunities, and vital local information that will serve you throughout your studies.

EHL
Switzerland
Opinion Article Food & Beverage

Diversity in grape varieties in the Swiss vineyard – A boon or a bane?

The following article presents the highlights of a plenary session, moderated by EHL’s Prof. Steffen Raub, held on July 3, 2024 during the American Association of Wine Economists’ summer conference in Lausanne, Switzerland. EHL Hospitality Business School played host to the world’s leading wine economists and showcased the spectacular wine-producing regions, namely the Lavaux and the Valais.

Philippe MassetSteffen Raub
By Philippe Masset and Steffen Raub
Switzerland