HSMAI Europe's AI Advisory Board whitepaper examines how autonomous AI agents will reshape hotel discovery, booking, and communication, and what hotels must do to become "AI-bookable."
AI guest journey agents and AR staff tools are closing the gap between the 68% of guests willing to pay more for personalized stays and the 56% of hotels lacking technology to deliver it.
The reality is much more complex than black and white. There are already many humanless hotels (mostly in Asia). So there will be: - regional differences in approach to human vs machine balance - variations between different segments (short-term rentals adopted self-service from the get go, many limited service hotel properties followed, but we won't expect to see if in the luxury segment any time soon, maybe never) It will be a spectrum.
In the future, a purely automated, no-human operational model will increasingly become the way of things. For this to fully materialize, our industry and our customer will have accepted all forms of artificial intelligence—both soft and hard.
No. Humanless hotels will become more common, but they are unlikely to become the norm.Automation and AI are excellent for repetitive tasks like check-in, payments, and guest requests, helping hotels reduce costs and improve efficiency.
AI travel assistants interpret hotel identity rather than match keywords, putting soft-brand affiliates at risk of being deprioritized when their boutique and chain signals conflict.
Apaleo names Connor Neeson as Country Lead for UK and Ireland, targeting operators still reliant on legacy PMS as pressure mounts to modernise technology infrastructure.
Grevon joins the AI Hospitality Alliance as a founding partner, contributing to technical standards and direct-booking workstreams as AI reshapes hotel distribution and guest ownership.
TTI Technologies becomes ePRINTit's exclusive North American hotel provider, offering properties a secure, QR-code-based mobile printing platform that reduces front desk load and guest friction.
Cornell professor Chris Anderson joins Revinate's Hotel Moment podcast to discuss how AI is shifting hotel commercial strategy from pricing optimization to personalized offer curation.
Shiji's Infrasys POS now integrates with FPG's CheckMax to deliver AI coaching and real-time sales analytics, targeting a 5–15% increase in incremental revenue per guest for hotel restaurants.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with SJ Sawhney, Co-Founder and President of Canary Technologies.
The AI Hospitality Alliance and HEDNA launch an open, crowdsourced catalogue of real-world hospitality AI use cases, inviting all industry professionals to contribute in 60 seconds.
AI tools confidently describe hotels based on outdated sources, leaving front desk staff to manage guest disappointment when closures, renovations, or changes don't match expectations.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with HotelKey's two co-founders, CEO Fareed Ahmad and President Aditya Thyagarajan.
HFTP's Hospitality AI Collective unveiled a strategic roadmap, five subcommittees, and an AI certification program expected to launch Summer 2026, targeting industry-wide AI education, governance, and research.
ExplorUS will deploy roommaster's AI voice concierge across 20+ national and state park lodging sites, extending a partnership dating back to 2012 to capture after-hours bookings and reduce staff call volume.
Quore shares takeaways from HITEC 2026 in San Antonio, noting a shift from AI curiosity to practical application as hoteliers ask harder questions about workflows, data integration, and measurable ROI.
The Inn at Little Washington has deployed Agilysys Versa PMS, InfoGenesis POS, and related tools to unify dining, lodging, and retail operations across its 24-room Virginia luxury property.
The hotel robotics market, valued at $0.76B in 2026, is expanding rapidly as labor costs hit 33% of revenue and turnover stays 76% above pre-pandemic levels, driving adoption of delivery, housekeeping, and concierge robots.
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Brett Kohn, Chief Marketing Officer at Lighthouse.
A Pertlink white paper translates eight AI engineering signals from MIT Technology Review into property-level implications, with a 12-month readiness roadmap for hoteliers navigating chip costs, agent orchestration, open-source models, and AI-enabled fraud.