Technology

The Operating Layer

Drawing on Amadeus survey data from 500 hotel leaders globally and 100 in APAC, this viewpoint argues hotels must sequence data unification, AI integration, and human orchestration to turn 2026 cost and tech pressures into competitive advantage.

The AI Hospitality Alliance Declaration

The AI Hospitality Alliance launches as an independent, neutral body to guide responsible AI adoption in hospitality, with five workstreams covering direct booking, technical standards, governance, education, and industry events.