h2c's 2026 study of 113 hotel chains finds 91% use AI, but only 28% have a company-wide strategy, with skills gaps and integration challenges cited as top barriers to scaling.
h2c's AI Opportunity Study 2026, based on 122 responses from 113 hotel chains, finds 70% see proactive AI agents as a key innovation area, while skills gaps and integration challenges remain top adoption barriers.
Bonafide, an AI alignment platform for brands, names Tim Sullivan as CGO to scale its go-to-market strategy as agentic commerce reshapes how consumers interact with brands.
HTS and Aven Hospitality have gone live with a Cancel for Any Reason add-on for Aven Booking Engine customers, with HTS data showing 62% of travelers would add CFAR at checkout if offered.
A detailed guide arguing that hotel PMS migrations succeed only when hotels map operational dependencies, cleanse data early, test full workflows, and establish governance before cutover, not just swap platforms.
Mews POS is now live across 850+ Accor properties in 20+ countries, as Accor names Mews the first partner in a new F&B Technology Program covering its Premium, Midscale, and Economy portfolio.
UrVenue won the GGB Gaming Technology Award for Best Consumer Service Technology, with Golden Nugget Lake Charles highlighted as a key deployment enabling sportsbook seat reservations and premium inventory management.
Cloudbeds joins Preferred Hotels & Resorts' Alliance Partner Program, making its unified hospitality platform the recommended hotel management solution for 625+ luxury member properties across 80+ countries.
7 Cedars Resort in Washington deployed Agilysys PMS, POS, booking, and marketing tools across hotel, casino, golf, and F&B, cutting manual processes and boosting reservations across all channels.
Winnow Foresight, built with Hilton chefs, uses AI to predict item-level kitchen demand before service; pilots across 13 EMEA hotels show overproduction cuts of up to 69%.
HiJiffy's 2025 white paper, based on client data, argues AI adoption failure in hotels stems from ownership gaps, training deficits, and unredefined workflows, not technology limitations.
Ladera's AI platform integrates with Stayntouch's cloud PMS to give hotel management companies real-time, portfolio-wide commercial intelligence without system migration or added IT overhead.
Capstone applies hotel-style demand forecasting and opportunity cost analysis to event space, helping commercial teams evaluate group business value and displacement effects in real time.
Blastness clients can now list hotel inventory on ChatGPT and Claude via DirectBooker, with commission below one-third of typical OTA rates and no setup or fixed fees.
Venuelocity launched vProposal, a mobile-optimized proposal platform that integrates with CRM and catering systems to help hotel sales teams create visual, data-synced group sales proposals.
Avalora launches agentic AI assistant VAIA and a Cloud PBX platform for hotels, reporting up to 60% reduction in front desk call handling across tens of thousands of live rooms in North America, the UK, and Europe.
Stayntouch completed a cloud PMS rollout across all seven Imperial London Hotels properties, including the 1,379-room Royal National Hotel, the largest hotel in Western Europe.
Cloudbeds integrates with Oolio's Bepoz, Swiftpos and Idealpos POS platforms to enable real-time F&B charge posting to guest folios across Australian hotels, resorts and pub groups.
Ireckonu research finds hotels miss re-engagement opportunities with up to 20% of guests due to fragmented data, with only 28% of guest activity captured through room bookings.
Aphy AG launches an agentic AI platform for independent hotels that autonomously handles reservation checks, payment verification, OTA commission reconciliation, and inbox management 24/7.