AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
Markets & Performance
Minneapolis–St. Paul Hotel Recovery Remains Tepid
The Twin Cities market lags national recovery with RevPAR remaining $20 below U.S. average, driven by weak corporate travel and legacy oversupply from 2016-2021.
By Tanya Pierson, MAI, Managing Director at HVS Minneapolis, HVS
Canadian Lodging Outlook Quarterly 2025-Q4
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
AHLA Releases 2026 State Of The Industry Report
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
Top 10% of U.S. Households Now Drive Majority of Consumer Spending, and $544 Billion in Annual Leisure Travel
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar, Tourism Economics maintain growth projections in first U.S. hotel forecast of 2026
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
U.S. hotel results for week ending 17 January
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
2025 Major U.S. Hotel Sales Survey & Lodging Sector Overview
LW Hospitality Advisors tracked 392 major US hotel sales totaling $15 billion in 2025, with average sale prices down 13% year-over-year despite increased transaction volume.
By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)
Canada hotels post record-setting performance in 2025
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
Three Things to Watch for Los Angeles Hospitality in 2026
Los Angeles occupancy remains below pre pandemic levels due to entertainment strikes, soft leisure demand, weak international travel, and 2025 wildfire disruptions. However, the region’s diverse economy positions it for recovery, aided by the 2026 FIFA World Cup. Entertainment production and international air travel are expected to stabilize, while ADR should grow.
By Kirsten Smiley, Senior Vice President, Southern California Region Director, HVS Los Angeles, HVS
U.S. hotels report first full-year occupancy, RevPAR declines since 2020
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
U.S. hotel results for week ending 10 January
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
U.S. hotel results for week ending 3 January
U.S. hotels posted 7.9% RevPAR growth during holiday week, with Miami leading at +26.4% while Tampa dropped 19.4%.
The Government Shutdown’s $6 Billion Toll on Travel and the U.S. Economy
The 43-day shutdown caused 88,000 fewer trips daily as unpaid aviation workers created staffing shortages and national park closures suppressed demand.
By Joshua Friedlander, Vice President, Research, U.S. Travel Association
Rising Travel Costs Reshape How Americans Travel in 2026, Internova Travel Group Research Finds
Research based on millions of bookings shows premium travel costs rising sharply while economy options decline, driving 60% of travelers to use advisors.
Canada hotels report first occupancy, RevPAR declines since April
Ontario led declines with RevPAR down 8.1%, while Toronto's drops reflected tough comparisons against Taylor Swift's 2024 tour impact.
U.S. hotel performance for November 2025
Occupancy declined 2.8% marking nine straight months of year-over-year drops, with Tampa hit hardest due to Hurricane Milton displacement effects.
U.S. hotel results for week ending 13 December
CoStar data shows U.S. hotels faced occupancy decline of 1.6% while ADR rose modestly 0.4%, with New Orleans hit hardest by RevPAR drop of 29.9%.
First Hospitality’s Outlook: What’s Next for Hotel Stays in 2026
First Hospitality outperformed industry benchmarks in 2025 with +3% occupancy growth and plans AI-driven search optimization tools for 2026.
Houston Hotel Submarket Performance: Nominal Gains and Real-Dollar Context
HVS analysis shows Houston hotel submarkets posted 15% RevPAR growth in 2024 but remain only modestly above 2019 levels when adjusted for inflation.
By Bunmi Oyinloye, Senior Vice President, Leader - Houston Office, Houston, HVS