A new national survey commissioned by the American Hotel & Lodging Association (AHLA) conducted by Morning Consult shows that a number of improvements to health and sanitation protocol at U.S. hotels would have considerable impact on guests' comfort levels staying there, with the top three including face coverings for employees (87% a lot/some impact) and guests (85%), suspending daily housekeeping of rooms (86%), and utilizing technology to reduce direct contact (85%), are the top priorities among frequent travelers to staying in hotels during this pandemic. These priorities align with AHLA's Safe Stay Guest Checklist and CDC recommendations distributed on behalf of the industry.