Opinion Articles

Charleston, SC: Making & Preserving History

Europeans first settled in the city that would become Charleston over 350 years ago. Charleston’s rich history is one of the drivers of its thriving tourism sector, which tallied 7.68 million visitors in 2022. In the hospitality industry, Charleston continues to make history, while local initiatives are also making strides to preserve it.

Boston/Cambridge Lodging Market – Outlook is for Positive Growth for 2024

After spending the last 32 years tracking and analyzing the Boston/Cambridge (“the City”) lodging market, Pinnacle Advisory Group (“Pinnacle”) is quite comfortable forecasting top line (occupancy and ADR) revenue for the City. But projecting the future with precision can be complicated. Here’s our perspective on the City’s lodging market for 2024:

Atlanta CBD Hotel Submarket Continuing to Push Forward

With the busiest airport in the world and a lower cost of doing business than peer regions, Metro Atlanta is the key inland distribution hub of the Southeast. Metro Atlanta is home to 17 Fortune 500 corporations like The Home Depot, Coca-Cola, Delta Air Lines, and UPS. It also sustains a diverse economy centered around technology, healthcare and health tech, logistics, advanced manufacturing, and now electric vehicles and clean tech. For the 10th consecutive year Area Development Magazine has ranked Georgia the number one state for business.

Seventy-Nine Percent (79%) of US Hotels Hit by Staffing Crisis: The Quest for Innovative Solutions

The hospitality industry has suffered major labor shortages, as of earlier this year, over 2 million hospitality jobs were open and job reports show little change since.

The Continued Recovery of the New Orleans Lodging Market

New Orleans consistently ranks among the top leisure destinations in the United States due to its reputation for food, drink, and music; the preserved Vieux Carré (French Quarter); and its innate culture of hospitality. In 2020, New Orleans’s most popular event, Mardi Gras, was held on February 25, but the city shut down on March 20 as COVID-19 infection rates began to increase. Thus, Jazz Fest and other conventions, events, and festivals for the rest of that year were canceled.

Anchorage, Alaska: Hotel Market Trends and Conversions to Housing

While Anchorage was significantly affected by the pandemic, a surge of independent travelers boosted the economy in 2021. More robust growth occurred in 2022 with the return of normal demand sources. Furthermore, the conversion of hotels to permanent housing has reduced the hotel supply in Anchorage and contributes to recent trends.

Connecticut’s Post-COVID Climb

The onset of COVID-19 in March 2020 had devastating effects for the tourism industry across the country, and the state of Connecticut experienced the third-largest decline in travel, tourism, and outdoor recreation employment from Q2 2019 to Q2 2020. Connecticut was quick to rebound, however, with 2022 occupancy levels only slightly below those of 2019 and average daily rate (ADR) levels far surpassing those of 2019. The upcoming renovation of the XL Center in Hartford, Connecticut’s “Find Your Vibe” campaign, and the state’s current hotel development pipeline are all indicators of Connecticut’s recovery and success.Connecticut’s strong recovery in 2022 and further growth in 2023 can be linked to the state’s “Find Your Vibe” campaign that commenced in June 2022, which highlights the state’s year-round tourism activities, such as music and arts festivals, outdoor activities, and restaurants. CTvisit.com, the state’s official tourism website, drew a record 7.1 million visits this past year, which ranked it among the top-five state tourism sites in the nation for both traffic and engagement. Furthermore, select towns in Connecticut were recently featured as popular destinations in leading publications. The New York Times listed New Haven as one of the top places to go in 2023, and Mystic ranked fourth in USA Today’s list of “10 best summer vacation destinations in the U.S. for 2023.” Additionally, a study recently released by Tourism Economics illustrates that direct visitor spending in Connecticut generated roughly $17 billion in total business sales in 2022, approximately 3.7% higher than the previous peak in 2019 ($16.4 billion).Moreover, Hartford’s XL Center is slated for a $100-million renovation starting in 2024. Plans for the arena include the expansion of the loading dock, the addition of a sports-betting venue on the west side of the arena, and the creation of more luxury seating. The primary impetus behind the renovation is attracting an NHL team to call the facility home. Connecticut has been without an NHL team since 1997, when the Hartford Whalers moved to North Carolina. However, Connecticut governor Ned Lamont has said there is a group in place to buy the Arizona Coyotes and relocate them to Hartford. This comes in the wake of Arizona voters’ rejection of a $2-billion proposal for a new arena, leaving the Coyotes without a permanent place to play. Although the acquisition is highly speculative, a new sports team, coupled with the XL Center’s facelift, could bolster tourism demand for the state.

Transforming Coachella Valley: Setting the Stage for Success

In 2022, the Coachella Valley experienced a resurgence in tourism, with visitor numbers surpassing pre-pandemic levels and spending reaching new heights. The direct visitor spending of $7.1 billion had a total economic ripple effect of $8.7 billion, showcasing the area's growing appeal. A significant chunk of this spending, more than 30%, was dedicated to lodging, including hotels and short-term rentals. Tourism is expected to remain robust throughout 2023, with major events like the Power Trip music festival in October 2023 poised to attract visitors from across the region.

A Better Choice: Why Big Hotel Chains Need to Play Fair With Small Business Owners

When the Patel family opened a hotel in Dickinson, North Dakota in 2007, they agreed that brand recognition offered by a large franchise chain would be a valuable trade-off to operating independently. After careful analysis, they chose to operate their family hotel as a Quality Inn and Suites with Choice Hotel International Inc. (Choice Hotels). This is similar to the decisions being made by thousands of entrepreneurs each year to become franchisees of large brands instead of working as independent small business owners.