Canadian Lodging Outlook Quarterly 2025-Q4
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
The four Exploria Resorts properties add 1,564 keys to Sonesta's portfolio, bringing the MOD soft brand to nine operating hotels across North America.
Dallas leads with 193 pipeline projects, while Phoenix tops under-construction activity with 35 active projects totaling 4,829 rooms.
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
Survey of hundreds of hotel owners shows 98% have begun incorporating AI, but only 32% have embedded it across most operations, with data security and integration costs as top barriers.
Newport adds 240-room dual-branded Hilton property in Columbus through management contract, expanding its Hilton portfolio to 14 hotels.
The 2026 summit at Hilton Fort Worth targets C-level hospitality tech vendors with sessions on Web3, AI, and investment trends.
Brand conversions reached 1,497 projects with 148,981 rooms, up 12% year-over-year, while luxury hotels hit a record 95 projects in the pipeline.
Evolution Hospitality takes over the 82-room Art Deco property from FullG CRE Investments, which also manages the company's Talbott hotel in Chicago.
Stonebridge will manage all operations at the 335-room lakefront resort in Montgomery, Texas, strengthening its partnership with the Margaritaville brand.
Georgia officials and major hotel associations announced expanded human trafficking prevention training requirements for hospitality staff statewide.
Hotel franchise owner Tina Patel testified before Congress supporting the American Franchise Act, which would establish a joint employer definition to protect the franchise model.
Patel served as AAHOA's second chairman and built the SREE Hotels portfolio to over 30 properties while mentoring thousands of hoteliers.
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
Noble acquired 14 Woodspring Suites properties across high-growth U.S. markets at below replacement cost to scale its branded long-term accommodations platform.
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
Marriott's Liam Brown will chair the 2026 board before retiring, with Davidson's Thom Geshay set to succeed him mid-year.