The K-Shaped Recovery of Myrtle Beach’s Hotel Market
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
U.S. hotels posted 4.5% RevPAR gains through April 2026, with luxury leading growth and cap rates averaging 8.3% as transaction activity slowly improves.
CoStar data shows New Orleans occupancy fell from low 70s pre-pandemic to high 50s currently, with $600M Omni convention center hotel planned for 2030.
Survey of 4,500+ Americans shows household travel spending projected at record $5,704 annually, with 50% now using AI tools for trip planning.
AHLA report shows LA hotels generate $12.5B annually but face rising costs and reduced investment, with 88% cutting staff due to city policies.
Study of 9,500+ respondents shows World Cup visitors will spend $5,000+ per person and stay longer than typical tourists, but safety concerns could limit economic gains.
Analysis shows extended-stay hotels recovered fastest from the pandemic while full-service properties faced longer recovery periods due to new supply and demand mix differences.
HVS reports March RevPAR up 3.9% nationally with luxury hotels leading gains, while hotel cap rates average 8.3% in Q4 as transactions remain below peak levels.
According to a new economic impact report conducted by Oxford Economics, Denver's hospitality industry continues to serve as a powerful engine for growth and opportunity. The report details the Denver hotel industry's far-reaching economic impact, finding that hotels generate nearly $7 billion in economic activity, support 34,000 jobs, and contribute $1.1 billion in federal, state, and local tax revenue.
CBRE Hotels prepares annual industry outlooks for the Canadian accommodation industry. This release details CBRE's 5-year national outlook, an updated 2025 forecast, and the 2026 outlook for 13 Canadian major markets and the provinces.
Slowly Falling Interest Rates Should Boost Investment Activity.
Hotel-generated state and local tax revenue will reach new heights nationally ($46.71 billion) and in states across the nation this year, according to state-by-state projections released today by the American Hotel & Lodging Association (AHLA) and Oxford Economics.
Couples are optimistic about their relationships and intend to make more time for their partners in 2023 according to a recent survey by the Sandals Institute of Romance – Sandals Resorts' trend-house responsible for analyzing and spotting the latest global news in modern love, relationships, and intimacy. Surveying more than 1,000 adults across the United States in partnership with Wakefield Research, the data points to major trends, expectations, and other factors impacting relationships, passion, and connection in the year ahead.
The hotel industry in 2023 is projected to surpass pre-pandemic levels of demand, nominal room revenue and state and local tax revenue, while inching closer to other key 2019 performance metrics, according to the American Hotel & Lodging Association’s 2023 State of the Hotel Industry Report.
While the overall U.S. jobs market has now surpassed pre-pandemic levels, the Leisure & Hospitality (L&H) industry still remains far behind in its recovery of lost, and desperately needed, jobs.
The American Hotel & Lodging Foundation (AHLAF) – a philanthropic organization that aims to elevate, educate and empower the hospitality workforce – today released the 2022 “Diversity of Hospitality Industry Public Boards” research report. Aiming to create an industry “as diverse as the guests we serve,” this research aligns with AHLA’s 5-year, $5 million commitment to advance DE&I across the hospitality arena.
Midway through 2022, the hotel industry continues to make strides toward recovery, with nominal hotel room revenue and state and local tax revenues projected to exceed 2019 levels by the end of this year, according to the American Hotel & Lodging Association (AHLA)’s 2022 Midyear State of the Hotel Industry Report. Hotel room revenue is projected to surpass $188 billion by the end of 2022, eclipsing 2019 figures on a nominal basis. When adjusted for inflation, however, revenue per available room (RevPAR) is not expected to surpass 2019 levels until 2025.
The odds of the U.S. economy entering a recession in 2020 have fallen to around one in four, according to Tourism Economics President Adam Sacks, but an inevitable slowdown in economic growth is a reality that the travel and hotel industries will have to live with for the foreseeable future.
Despite increasing concerns about a global economic slowdown, the trade war, and geopolitical risks, the U.S. hotel transaction market remained healthy and active in 2019. According to preliminary data generated by Real Capital Analytics (RCA), total sales volume declined by 15%, from $43.6 billion in 2018 to $37.1 billion in 2019, though as will be illustrated, the decline was due primarily to lower portfolio sales activity.
Despite the relatively high cost of construction and complexity of operations, developers are still attracted to owning and managing luxury hotels. As of August 2019, STR reports that just 0.7 percent of the hotels (2.3% of rooms) in the United States are chain-affiliated luxury hotels. Concurrently, the STR pipeline report shows that 1.2 percent of the properties (2.9% of rooms) either under construction or planned for development meet this criterion.