On April 8th, there will be a total solar eclipse that traverses North America. Being able to witness this from land is incredibly rare, with astronomers at NASA saying that it could be as long as 375 years before a similar event occurs in this North American pathway.
The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Conference — the evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC — will take place in Charlotte, North Carolina from June 25-26, 2024 at the Charlotte Convention Center. The two-day HSMAI Commercial Strategy Conference will have a combined focus on all commercial disciplines, enhancing the experience and content for commercial leaders, including those with distribution and sales responsibilities along with marketers and revenue managers. Each day will feature the latest expert industry cross-disciplinary education and insights.
WorldVia Travel Group, a collection of leading travel companies in the United States, recently hosted its Atlanta, Orlando, Dallas and Minneapolis “Roadshow” events, as part of one of the company’s most highly attended educational event series catering to the professional development and business growth of travel agency owners and related travel professionals.
The Americas Lodging Investment Symposium has just concluded, and Aperture Hotels CEO Charles Oswald is back with key takeaways from this year’s meeting of hotel owners, investors, and operators.
Newport Hospitality Group (NHG), a premier hotel development and management company, has enhanced its long-time partnership with SalesAndCatering.com by transitioning its portfolio of hotels to the cutting-edge STS Cloud platform. Successfully upgrading 22 properties to the cloud-based version of STS will make it easier for the group to manage multiple properties from a single platform and provide a unified view to streamline processes, improve service quality, and ultimately increase revenue.
As travel demand continues to close the gap to pre-pandemic levels, having fresh, forward-looking data insights are essential to support strategic decision making for hoteliers. This is why Remington Hospitality, with a portfolio of more than 134 hotels in 26 US states, is expanding its technology partnership with Amadeus.
The American Hotel & Lodging Association (AHLA) today announced its successful On the Road series of regional events will be renamed The Hospitality Show, bringing exclusive networking and industry updates to hospitality professionals in cities across the country.
In this digital age, having a hotel-specific booking engine is crucial for driving direct bookings on your website, which in turn impacts profitability while saving vast amounts of money in OTA commissions.
Officials of the California Lodging Investment Conference [CLIC], the only hospitality conference focused on the California hotel market, today announced the successful completion of its seventh annual event held at the Westin South Coast Plaza in Costa Mesa, Calif. With nearly 300 attendees, the conference included an opening reception for all attendees and a series of networking events and expert panels discussing the state of the California hotel industry followed by the post-conference networking mixer.
Rhocelli Wright, Customer Success Manager at Revinate, introduces the 2024 Hospitality Benchmark Report, a cornerstone for hoteliers navigating the industry's complexities.
Asking whether hoteliers should use generative AI tools like ChatGPT, Microsoft Copilot, or Google Gemini to help plan and execute content in 2024 is a bit like asking whether we should use a property management system to handle rates and inventory. You probably can get by without it, but it's a genuinely bad idea. Let me ask you this: Do you think the smartest hoteliers ignore helpful technology in their marketing and content development practices? What about the OTAs? Of course not.
Can ChatGPT Replace Human-Created Hotel Marketing Content?
Short answer: Yes.
Long answer: Faced with the threat of human obsolescence in the creative sector, I believe the considerations I have previously expressed regarding the future of hospitality also apply to content creation. In an article titled "The Hotels of the Future: Anthropocentric, Technocentric, and Hybrid," I discussed the possibility that, in the near future, three types of hotels might coexist, differentiated not by stars or reputation but by the percentage of biological staff employed. This perspective offers an intriguing parallel with the content creation sector, where I believe two likely scenarios will emerge: on one hand, content produced entirely by humans could become a luxury ("Human-as-Luxury"), sought after for its authenticity and intrinsic value, similarly to the contemporary appreciation for traditional craftsmanship. On the other hand, the figure of the content "creator-as-director" emerges, who utilizes artificial intelligence models to execute content, thereby redesigning the human role from creator to project manager. This discussion is more easily understandable, I believe, by looking at the world of art (which is the purest and least vile form of content creation):
Tools like ChatGPT or Google Gemini are phenomenal copywriters and should be used as enablers, tools to make our work easier, quicker, and more creative. Thus, it's not a matter of hoteliers "replacing" content creators with generative AI tools but rather making the most of them to become more productive and efficient.
Yes, these tools can provide a significant degree of heavy lifting. With a little more training and relevant targeted content these tools can also pick up on levels of nuance and style. Although care should be taken to ensure that the produced information is not in some ways plagiarized from the existing reference pool of content.
Boston University School of Hospitality Administration (BU SHA) is proud to announce that the fourth annual ICON award will be presented to Padma Lakshmi, an Emmy-nominated producer, television host, food expert, and a New York Times best-selling author, as well as one of Time Magazine’s 100 Most Influential People (2023).
Feeling let down by your Valentine? Ditch the chocolates and grab your friends for an unforgettable weekend in Sin City. This February, Christina Aguilera is inviting guests to make Vegas their playground with a thrilling experience and overnight stay – one you’ll remember way longer than your date.
The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance. This year, the 67th annual competition focused on WanderLOVE, highlighting the most creative and successful campaigns that spark a love for travel and ignite a desire for exploration, and celebrated the people behind the work.
The Hunter Hotel Investment Conference (“HUNTER” or “Hunter Conference”) is pleased to present Bob Hunter, Founder of Hunter Hotel Advisors and Hunter Conference, with the 2024 Hunter Conference Award for Excellence and Inspiration. Each year, the award recognizes a hotelier who exemplifies exceptional leadership, citizenship, and innovation. From his start as a hotel broker to founding a nationally attended conference that hosts over 2,000 attendees, Bob Hunter has been a leader that has pioneered relationship-driven business and results.
Since hosting the first-ever GRAMMY Awards at The Beverly Hilton in 1959, Hilton has been more than just a name in the hotel industry. From inventing the Vegas residency to welcoming musicians who have penned world-famous songs while at Hilton properties, Hilton’s history is rich with musical milestones.
The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship." Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry.
To kick off the Easter season, the PEEPS® Brand, the iconic Marshmallow candy brand synonymous with the spring season, is offering fans the sweetest experience of a lifetime! PEEPS® has teamed up with Home2 Suites by Hilton Easton, just a bunny's hop away from the one and only PEEPS® headquarters, to unveil a one-of-a-kind, fully immersive stay for fans of all ages: the PEEPS® Sweet Suite! The PEEPS® Sweet Suite will transport fans to an Easter wonderland filled with playful PEEPS® decorations, whimsical furnishings, and an irresistible taste of the PEEPS® 2024 flavor lineup.