PRG Hospitality Group, the independent hotel brand behind award-winning destinations including Sparrows Lodge, Sands Hotel & Spa, White Water Cambria and more, today introduces its newly reimagined parent brand, Common Thread Hotels, which will replace the PRG moniker across all facets of sales, marketing, branding and corporate relations. Common Thread, the company’s new identity, has been brought to life with a new portfolio website, branding and messaging, designed to cohesively represent their vision of contemporary, design-centric boutique hospitality.