Technology

"The medium is the message!" as Marshall McLuhan coined six decades ago. In this case, the underlying message of establishing a metaverse presence is that a hotel brand is forward-thinking and is engineering its products to fit the mindset of Gen Y+Z+Alpha.

The Metaverse provides the opportunity for people to travel who normally could not afford to travel as much. The middle class is able to visit the most incredible places through virtual reality experiences that bring joy and wonder.

The rise of the Metaverse presents exciting possibilities for the travel and hospitality industry. Businesses can use the Metaverse for advertising, immersive e-commerce experiences, and B2A marketing. One effective strategy is to leverage avatars as native advertising, as demonstrated by companies such as Tommy Hilfiger or Deliveroo.

The Metaverse is here to extend the possibilities of reality and the digital presence of any person or company. My personal and professional use goes from a creative CV, to my virtual office to organizing activities up to 2000 users.

There are three specific and tangible practical business applications for immersive platforms and the Metaverse with the global travel and hospitality space. First, the ability for brands and operators to deploy mobile digital, immersive overlays of information, new services, marketing and guest experience enhancements to their hotel, resort or restaurant locations.

The question is: what can we do with the Metaverse which we cannot do on Web2?I think one missing piece of the puzzle is helping the Hotel guests understand the area around the Hotel.Ideally, a potential guest may stroll around the Hotel and get a feeling of the environment: see the streets, the restaurant, the shops, the noise and so on.Also, simulating the transport from the airport to the Hotel may be fun and make the experience smoother once on place.