Advertisement

News

Press Release

Auberge Collection introduces ‘The Joy of Wellbeing’, a groundbreaking new approach to wellness

Auberge Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts, and residences, today unveils The Joy of Wellbeing – a bold new direction that redefines wellness. Long recognized as a leader in the wellbeing space, Auberge now centers its approach on a simple foundation: joy is more than a feeling; it is a way of living well. At its heart is the belief that true wellbeing begins with meaningful connection, emotional richness, and the freedom to feel good. Guided by the principles of Awe, Connect, Excel, and Nurture, The Joy of Wellbeing will be uniquely brought to life through the soul of each Auberge destination.

Auberge Collection
Opinion Article

The ROI of Wellness

Wellness is reshaping hospitality and real estate. It is no longer a luxury; it is a global economic force and a core business strategy. The global wellness economy reached $6.3 trillion in 2023 and is projected to hit $9 trillion by 2028, according to the Global Wellness Economy Monitor by the Global Wellness Institute (GWI). Of the 11 categories of wellness, the three (3) key growth areas include Wellness Real Estate, Wellness Tourism, and Mental Wellness, sectors now recognized as essential drivers in hospitality and real estate.

Amy McDonald
By Amy McDonald, Principal & CEO , Under a Tree Consultancy, Under a Tree by Amy McDonald
Opinion Article

The Rise of Mara-Cations

While it’s no secret that demand for wellness continues to increase across all sectors, today’s travelers are redefining what that means within the hospitality space, seeking experiences that extend well beyond the traditional spa treatments and fitness classes.

Annajane Güzel
By Annajane Güzel, Global Director of Brand Marketing, Generator & Freehand Hotels, Generator
Press Release

UN Tourism Hosts First Regional Workshop on Wellness Tourism in the Middle East

Held at the UN Tourism Regional Office for the Middle East in Riyadh, the two-day event (9–10 September) brought together representatives from National Tourism Administrations and Organizations (NTAs/NTOs) from 12 Middle East Member States, with more than 30 participants in total, alongside industry experts and key stakeholders from across the region. The workshop explored the growing potential of wellness tourism as a driver of economic growth, tourism diversification, and sustainability for the Middle East.

UN Tourism
Riyadh, Saudi Arabia
Opinion Article

The Role of Hotel Spa Departments

Spas are an expected amenity for most luxury and ultra luxury hotels, and properties with savvy operators are benefiting greatly from luxury travelers increasingly willing to spend on spa. Spas are also mandatory under the brand standards for certain luxury and ultra-luxury brands, as well as a requirement to comply with Forbes Five Star Standards.

Andrea GriggRobert Mandelbaum
By Andrea Grigg and Robert Mandelbaum
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.
Hospitality Financial and Technology Professionals (HFTP)
Supplier News

Under a Tree Wellness Consultancy Celebrates 20 Years of Global Wellness Leadership

Under a Tree Consultancy proudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful.

Under a Tree by Amy McDonald
Supplier News

RealTime Reservation Partners with Trilogy Spa Holdings for a New Era of RealTime Wellness Bookings, Beginning with The Plaza Hotel in New York

RealTime Reservation, the industry leader in dynamic hospitality booking technology, is proud to announce a groundbreaking partnership with Trilogy Spa Holdings, a premier spa management company operating some of the most trusted wellness destinations in the United States. This strategic alliance marks the launch of a fully integrated, real-time booking platform tailored specifically for spa and wellness services across Trilogy-managed properties, beginning with the iconic Plaza Hotel in New York City.

RealTime Reservation LLC
HN TV
Opinion Article

EHL Innovation Rewind: Dr. Felicitas Morhart on Longevity, Luxury, and the Future of Human Hospitality

During the EHL Open Innovation Summit in Lausanne, we had the opportunity to sit down with Dr. Felicitas Morhart, Full Professor of Marketing at HEC Lausanne, to explore how the emerging field of longevity is starting to reshape luxury hospitality. Our conversation touched on the intersection of biotech wellness, status-driven self-optimization, and the evolving role of luxury as a space for beauty, presence, and what it means to remain human in an increasingly optimized world.

By Simone Puorto and Dr. Felecitas Morhart
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 
Mews
Opinion Article

The Overlooked Amenity: Why Air Quality is Essential for Guest Experience

The wellness travel sector is experiencing unprecedented growth, with the Global Wellness Summit predicting spending on wellness tourism to reach $9 trillion by 2028. This surge reflects an evolving consumer focus on health, relaxation, and holistic well-being, as travelers increasingly seek experiences that allow them to recharge mentally, physically, and emotionally.

Haley Payne
By Haley Payne, Head of Commercial, Pure Wellness
Opinion Article

Touchless Wellness Triumph at the Carillon Miami Wellness Resort

Sitting down for breakfast with Tammy Pahel, Vice President of Spa and Wellness Operations at the Carillon Miami Wellness Resort (hereafter abbreviated as “the Carillon”), offers nothing short of a world of insight in the vast and restorative power that comprehensive wellness programming can bring to a hotel. Touching on all subject matter from nutrition, sleeptech and advances in fitness through to transformative wellness group retreats, energy healing and the future of the spa industry, two hours fly by before it’s time to head off to experience one of the hotel’s signature touchless therapy circuits.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Press Release

Estée Lauder and Auberge Resorts Collection Debut First-of-Its-Kind Longevity Institute

Estée Lauder announces an exclusive partnership with Hacienda AltaGracia, Auberge Resorts Collection in Costa Rica, debuting its first Skin Longevity Institute in the Americas within the resort’s world-renowned Casa de Agua Spa. Located adjacent to one of the world’s five “Blue Zones,” regions recognized for their high concentration of centenarians, Hacienda AltaGracia offers a transformative journey grounded in trusted longevity practices. The experience-led programming and immersive treatments are designed to awaken vitality, restore balance, and reconnect guests with the simple joys of life inspired by the resort’s natural surroundings.

Auberge Collection
Costa Rica
Opinion Article

The Rise of Longevity-Focused Hospitality: Redefining Luxury in the Age of Wellness Tourism

As global wellness tourism nears the staggering $1 trillion mark, a powerful transformation is reshaping the luxury and lifestyle hospitality sectors. No longer confined to indulgence or relaxation alone, luxury travel today increasingly centers around health optimization, life extension, and holistic well-being.

Nicolas Frangos
By Nicolas Frangos, Chief Executive Officer (CEO), Luxxie Lime - Luxury & Lifestyle Hospitality
Opinion Article

AI to Improve the Hotel Spa End User Journey

The best way to come to grips with artificial intelligence (AI) for spa and wellness is through the phrase ‘technology-adjacent therapies’. That is, for our industry where human-to-human contact is ever-so-centric to guest satisfaction, it’s not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience. Hence, hoteliers and managers shouldn’t necessarily look to how AI can boost the guest journey but to their own teams’ experience, otherwise known as the software’s ‘end users’.

Adam MogelonskyLarry Mogelonsky
By Adam Mogelonsky and Larry Mogelonsky