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2026 Is Not About Adding AI to Hotels, World Cup Left 16 Cities Worth of Pricing Lessons, Small Hotels Can Outpace Chains on Tech

Wednesday brought Are Morch's argument that 2026 marks the point where AI becomes hospitality's primary discovery interface rather than an optional tool, Lighthouse's World Cup recap distilling pricing and demand lessons from 16 host cities for hoteliers eyeing 2030, and The Gallivant's GM on how small independents can outmaneuver chains through agile technology. Pertlink's AI cost routing framework, Amsterdam's tax pressure, and pipeline signings from Niseko to Mui Ne rounded out the session.

Meliá Hotels International strengthens its leadership in Vietnam with a refined beachfront sanctuary in Mui Ne

Meliá Hotels International is proud to unveil the forthcoming Ocaria Retreat Mui Ne, Member of Melia Collection, a newly built, five‑star seaside sanctuary set to become the very first Meliá Collection property in Vietnam. More than a new opening, this project represents a meaningful evolution for the company: the arrival of its fifth brand in the country, strengthening Meliá’s leadership and its vision for continued, purposeful growth in one of Asia’s most promising travel landscapes.

Centara Accelerates Luxury Growth with The Launch of Its Second Centara Reserve

Centara Hotels & Resorts, Thailand's leading hotel operator, today announced the launch of Centara Reserve Krabi, the second property under its award-winning luxury Reserve brand, scheduled to open in December 2026 following a multi-billion-baht development. The opening represents the next chapter of the company's long-term premium growth strategy, strengthening its position in the luxury hospitality sector while supporting Krabi's emergence as one of Asia's most desirable quiet luxury destinations.

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