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ITC Hotels Signs Welcomhotel Salasar, Rajasthan

ITC Hotels Limited announced the signing of a management agreement for Welcomhotel by ITC Hotels Salasar, a 145-key hotel set amidst one of Indias’s most revered spiritual destinations. Designed on a 6-acre site, the proposed hotel is envisioned to introduce a distinctive new destination that celebrates the region's rich cultural heritage while catering to the growing demand for pilgrimage tourism, destination weddings, social events, and experiential leisure travel.

Cendyn wants hotels to get ahead of "OTA 2.0"

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Cendyn's CEO Michael Bennett, Chief Marketing Officer Nicki Graham, and EVP of Product Kevin Duncan.

AI Adoption Is Accelerating. Here’s How Hotels Are Keeping Pace

Catherine Donaldson takes a decidedly practical approach, moving past the philosophical debates about AI in hospitality to focus on where it is already delivering measurable results today. From AI voice agents answering calls around the clock to agentic workflows that coordinate operations without manual handoffs, she maps five proven use cases and makes the case that the performance gap between adopters and laggards is already widening.

Marriott Solved the Discovery Problem by Trading One Intermediary for Another, Middle East Tensions Put $600M Daily at Risk, Radisson Launches Real-Time AI Price Matching

Thursday brought a pointed analysis of Marriott's Google AI Mode deal as an intermediary swap rather than a distribution win, a World Panel viewpoint on the commercial shockwaves and tailwinds of Middle East tensions, and Radisson Hotel Group's launch of real-time AI price matching across all its properties. Two HITEC floor conversations with Agilysys and Trybe, strong C-suite appointments, and a bumper day of property openings across four continents completed the session.

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