The Psychology of Scarcity: How Luxury Brands Engineer Desire
An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studies.
An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studies.
A humorous 2026 update to a satirical survival guide for dating a revenue manager, blending real RM concepts like forecasting, distribution, and AI with relationship comedy.
WATG-authored opinion argues that rising costs and shifting guest values require developers to prioritize place-based design, experiential investment, and operational efficiency over capital-heavy luxury.
US hotel transaction volume hit $5.6B in Q1 2026 (+14.4% YoY), AI is moving from pilots to operational infrastructure, and branded residences are now a core development financing tool.
Friday brought hospitality.today's argument that AI assistants are reducing hotels to a set of conditions rather than named properties as guest preferences persist across trips, CoStar data showing U.S. ADR hitting an all-time record high of $179.30 with RevPAR up 10.4% for the week, and a veteran hotel kitchen professional on why underperforming hotel restaurants fail on structure and accountability rather than concept. Japan leading the WEF's TTDI, KKR's 16-hotel Japan exit, and five property announcements closed the week.
Revinate's 2026 Secret Shopped Call Report, based on 308 mystery calls to luxury and upscale properties, reveals where AI can handle routine queries and where human agents remain critical for high-value reservations.
Travelodge expanded its 'Care to Career' programme to Manchester, offering care leavers aged 18-30 a four-day employability bootcamp with guaranteed interviews, following a successful 2024 Liverpool pilot.
WTTC, JATA and Tourism EXPO Japan signed an MOU to boost collaboration, as Japan's travel sector hit $343.1B in GDP contribution and ranked 7th globally for international visitor spending.
U.S. hotels posted a 10.4% RevPAR gain for the week of 13-19 September 2026, with ADR hitting an all-time record high of $179.30, driven by strong performances in Chicago and Washington, D.C.
Caravan Hatta by Our Habitas opens its doors this month at Hatta Resorts, marking the brand’s debut in the United Arab Emirates. Set against the dramatic landscape of the Hajar Mountains and overlooking the turquoise waters of Hatta Dam, the retreat introduces a new chapter in experiential hospitality, one rooted in culture, community and an intrinsic sense of place.
The global spa market reached $157B in 2024 with 201,861 spas, driven by medical spa growth (forecast 15.9% CAGR to 2033), longevity trends, and rising demand for results-driven, personalized wellness.
MGallery Collection, Accor's portfolio of distinctive hotels each defined by a singular DNA, announces the opening of Nírema Hotel & Spa Samos – MGallery Collection this September : The property is a new luxury seaside retreat located at the entrance of Vathy, on the Greek island of Samos. Framed by the Aegean Sea and the Ampelos mountains, the hotel introduces travelers to a more intimate and authentic side of Greece, where wellbeing, nature and local heritage come together in a serene Mediterranean setting.
Crowne Plaza by IHG Hotels & Resorts, one of the world’s largest premium hotel brands and a pioneer in blended travel, today announces the opening of Crowne Plaza Paris Marne-la-Vallée, a new destination hotel for Crowne Plaza in France.
Kansas Entertainment, LLC, a joint venture between PENN Entertainment, Inc. (Nasdaq: PENN) (“PENN” or the “Company”) and NASCAR™️, will host a groundbreaking ceremony on Friday, September 25, 2026, at 10:00am CST for a new boutique hotel adjacent to Hollywood Casino at Kansas Speedway (“Hollywood Casino”). The hotel will be affiliated with the Tribute Portfolio, part of Marriott Bonvoy, and will be financed, developed, and operated by Prime Group US and Shaner Hotels, with Kansas Entertainment contributing vacant land for the project.
HFTP's 74th Annual Convention drew 300+ members to Reno for three days of education covering technology, finance, ethics, and operations, alongside networking and community giving.
OUTRIGGER Hospitality Group today announced that the newly reimagined guestrooms at OUTRIGGER Waikīkī Beach Resort are complete and available to book, marking the first guest-facing milestone of the resort's $100 million transformation. To celebrate the moment, the resort has launched: "Catch Waikīkī's Next Wave," a campaign inviting people to share what they love about Waikīkī Beach for the chance to win a return trip to this iconic shoreline.
A veteran hotel kitchen professional argues that underperforming hotel restaurants suffer from structural failures, including unclear outlet ownership, absent recipe standards, and poor resource allocation, not menu or concept issues.
The WEF's TTDI 2026 ranks 110 economies on tourism readiness across infrastructure, policy, and resilience, with Japan leading and Asia-Pacific dominating the most-improved list.
Field & Stream Lodge Co., backed by Starwood Capital Group and AJ Capital Partners, will convert former Shilo Inn and Holiday Inn Resort properties in Bend and Big Bear into adventure-focused lodges opening in 2028.
An opinion piece exploring how hotels can integrate Blue, Green, and Happy design concepts with the 95:5 rule and the three-places framework to address evolving guest wellbeing expectations.
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