Advertisement

Hotel Yearbook Articles

Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 CRS Technology Trends Revolutionising Hospitality in 2025

The hospitality industry is undergoing a major technological revolution. As a vital part of that transformation, Central Reservation Systems (CRS) technology is evolving to meet the increasingly complex guest demands. Here are the top trends set to redefine CRS technology in 2025, along with actionable tips for hoteliers to capitalise on them.

Binu Mathews
By Binu Mathews, Director & CEO, IDS NEXT
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

2025’s Top 10 Actionable Trends Shaping Boutique Hospitality

Boutique hotels are known for pushing boundaries, setting trends, and creating memorable experiences that larger brands struggle to replicate. In 2025, this spirit of innovation is driving major shifts in guest experience, technology, and operations. BLLA’s (Boutique & Luxury Lodging Association) board members, some of the most respected voices in the industry, weigh in on what’s next.

Frances Kiradjian
By Frances Kiradjian, Founder/CEO, BLLA
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Trends Driving Hospitality Into an¶Agent-First World

The rise of AI agents, or AI-powered tools capable of autonomous decision-making and ecosystem orchestration, is ushering in a brand new era in hospitality and property management tech. It is already redefining the way hotel, serviced apartment and the alternative residential sectors operate. This shift will only accelerate, demanding a revamp of traditional systems and paving the way for agile, agent-driven platforms that automatically keep pace with the long march of technology. Here are the top 10 trends in 2025 accelerating hospitality tech towards an AI-agent-first world.

Florian Montag
By Florian Montag, SVP Revenue, Apaleo GmbH
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Building a Seamless Guest Experience: Tech's Role in Sustainable Hospitality

The hospitality industry is undergoing a transformation. Today's travellers, particularly the influential millennial and Gen Z demographics, are seeking more than just a comfortable stay; they expect experiences that align with their values, including a growing emphasis on sustainability. Hotels that proactively address environmental concerns are contributing to a more sustainable future, reducing waste and saving costs, and also positioning themselves for long-term success in a market where sustainability is becoming a hygiene factor – not just a nice-to-have. Let’s look at how technology, within the next five years, will become indispensable in creating a seamless and sustainable guest experience, offering innovative solutions that minimise environmental impact while enhancing the overall stay and driving business value.

Jessica Matthias
By Jessica Matthias, Senior Director of Sustainability, Sabre Corporation
Ad HITEC 2026
Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.
Hospitality Financial and Technology Professionals (HFTP)
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Plastics – And Why Hotels Should Still Care

Let’s start with what we all already know. The wellness tourism sector is experiencing substantial economic growth, with significant impact and opportunities for the hotel industry. In 2023, the global wellness economy reached a record $6.3 trillion, accounting for 6.03% of global GDP, and is projected to grow at an annual rate of 7.3%, potentially reaching nearly $9 trillion by 20281. Overall, wellness tourism is projected to reach $1.4 trillion by 2027, with significant growth in spending and trips.2 This surge underscores the importance for hotels to invest in wellness amenities to capture this expanding market and drive economic growth.

Jeffery Smith
By Jeffery Smith, Vice President Sustainability, Six Senses
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Strategies for Mastering Financial Automation in Hospitality by 2025

The hospitality industry is expected to reach new heights by 2027. Experts predict that the industry will reach $5 billion, especially backed by groundbreaking advancements in technology. The following top 10 financial strategies to enhance automation may help garner the best results for 2025:

Kinza Raheel
By Kinza Raheel, International Marketing & Communications Manager, Fairmas GmbH
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Six USALI Changes Hotel Finance Executives Need to be Aware of in 2025

The Global Finance Committee (GFC), a committee of diverse industry professionals sponsored by the Hospitality Financial and Technology Professionals and the American Hotel and Lodging Association is responsible for the production of the Uniform System of Accounts for the Lodging Industry (USALI). The revised 12th edition USALI is scheduled to be effective in 2026. USALI is the global standard for financial reporting in the lodging industry and will feature important changes to financial reporting practices.

Robert Mandelbaum
By Robert Mandelbaum, Director of Research Information Services, CBRE Hotels
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 
Mews
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Sustainability Management in the ESG and Net-Zero Era

Research suggests that more than 75% of travellers prefer to stay in a sustainable hotel. While many hotels have implemented various sustainability measures, an important question remains: How sustainable is the hotel in reality? The depth and effectiveness of sustainability initiatives must be assessed beyond surface-level claims, and this is where data-driven approaches and benchmarking become crucial.

Muna Alnahdi
By Muna Alnahdi, Director Sustainability, Farnek Services LLC
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Tech Trends Transforming Hospitality in 2025

AI is no longer just a digital concierge that answers basic guest inquiries. Today, AI is capable of acting as a fully-autonomous, artificial travel agent that shapes the entire travel experience, from tailoring booking preferences and suggesting personalised itineraries, to managing real-time updates and gathering feedback through post-stay surveys.

Markus Feller
By Markus Feller, CEO, LIKE MAGIC
Hotel Yearbook Article HYB 2025 Sustainability Tech Edition

Beyond the Buzzword: Lamington Group’s Blueprint for Sustainable Hospitality

With the introduction of the Digital Markets, Competition and Consumers Act (2024), businesses face significant fines for misleading environmental claims. While intended to provide reassurance to consumers, this has led many to stay silent about their sustainability efforts for fear of getting it wrong. Yet, with the climate emergency and overuse of resources, access to transparent information has never been more vital in raising the bar.

Lucy Eaglesfield
By Lucy Eaglesfield, ead of Sustainability, Lamington Group
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Reasons to Replace Your POS System in 2025

The hospitality industry is experiencing a fundamental change in how guests interact with restaurants and hotels. Traditionally, Point of Sale (POS) meant a fixed terminal with an employee taking orders from guests across a counter. Today's reality is radically different, with guests expecting to order and pay however they prefer, whether through their phones, at self-service kiosks, via apps, or through traditional staff interactions. As consumer expectations evolve, traditional POS systems are struggling to keep pace. Below are the top 10 reasons to consider replacing your POS system in 2025, along with actionable insights to help hospitality leaders prepare for the future.

Rohith Kori
By Rohith Kori, Senior Vice President, Product Strategy, F&B, Agilysys
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Content Strategy for Hotels in 2025: It’s Time to Embrace AI

Content marketing has long been the “anti-marketing” tool for astute marketers. In a world where ads are ignored, phone calls go unanswered, and emails go straight to the spam folder, sharing helpful content allows brands to engage target audiences without overtly promoting products.

Daniel Craig
By Daniel Craig, Founder & Chief Strategist, Reknown, Reknown Marketing
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Trends Shaping Digital Marketing in 2025

Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.

Chris Egan
By Chris Egan, Chief Product Officer, Cendyn™
Hotel Yearbook Article The Hotel Yearbook 2025 - Annual Edition

Top 10 Reputation Management Trends Impacting the Hotel Industry in 2025

The hotel industry faces a significant shift in 2025 with technology and evolving consumer behavior. As guests seek personalized and immersive stays, hoteliers need to adapt. The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels.

Tobias Roelen-Blasberg
By Tobias Roelen-Blasberg, Co-Founder, MARA Solutions GmbH