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Hotel Rebrandings

Rebranding

Wyndham Hotels & Resorts Expands Presence in Puerto Rico with the Addition of Bali Posh Hotel to its Trademark Collection by Wyndham

Bali Posh Hotel proudly joins Wyndham Hotels & Resorts as part of the Trademark Collection by Wyndham, marking a new chapter of growth and global visibility for the Isla Verde hotel in Puerto Rico. The partnership also represents an important step in Wyndham's expansion across the region, offering guests a new retreat that blends Balinese-inspired design with the warmth and vibrancy of the Caribbean.

Trademark Hotel Collection
Carolina, Puerto Rico
Rebranding

Landmark George Town Development ONE | GT Joins Small Luxury Hotels of The World™— Enhancing Cayman’s Global Connectivity via Hilton Partnership

ONE | GT, the landmark luxury hotel and residential development in the heart of Grand Cayman, has officially joined the prestigious Small Luxury Hotels of the World™ (SLH) collection, marking a key milestone ahead of its late 2025 debut. The affiliation places ONE | GT among SLH's exclusive network of over 620 independently operated boutique properties in more than 90 countries.

Small Luxury Hotels
George Town, Cayman Islands
Rebranding

La Concha Resort, Puerto Rico, Joins Marriott’s Autograph Collection Following $80.2 Million Property-Wide Renovation

La Concha Resort, one of San Juan's most iconic beachfront destinations, proudly announces its official transition to Marriott International's prestigious Autograph Collection, marking a transformative new chapter for the resort as La Concha Resort, Puerto Rico, an Autograph Collection Hotel. This milestone coincides with the completion of an extensive property-wide renovation, highlighted by the unveiling of the fully reimagined Suite Tower featuring 238 newly redesigned rooms and indulging suites.

Autograph Collection Hotels
San Juan, Puerto Rico
Rebranding

Dreams Cap Cana Resort & Spa will mark the seventh Dreams Resort & Spa in the Dominican Republic

Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a management agreement with Cobbo Bay Developers SA for a new Dreams Resorts & Spas branded resort in the Dominican Republic by the end of the year. Dreams Cap Cana Resort & Spa will feature 519 guestrooms, including 40 villas and 100 swim-up suites, creating an ideal retreat for families seeking a Caribbean getaway.

Hyatt
Punta Cana, Dominican Republic
Rebranding

The Placencia Resort in Belize To Join Destination by Hyatt Portfolio Late 2025

Hyatt Hotels Corporation (NYSE:H) in collaboration with Maya Rio Development announced today plans for the first Hyatt-branded hotel in Belize with The Placencia Resort, which is entering the Hyatt portfolio as an affiliated hotel before joining the Destination by Hyatt brand and World of Hyatt loyalty program late next year. Nestled south of Mexico, east of Guatemala, and next to the Caribbean Sea, The Placencia Resort is located on the Placencia Peninsula, a verdant, 13-mile long beach in southern Belize near the largest barrier reef in the western hemisphere.

Destination Hotels
Placencia, Belize
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Rebranding

Bahia Principe Hotels & Resorts Set to Open Cayo Levantado Resort in the Dominican Republic

Cayo Levantado Resort, a brand-new resort under the Bahia Principe Hotels & Resorts portfolio, has announced they are now open for reservations, which will start welcoming guests on June 1, 2023. Located on the island of Cayo Levantado, just a few miles away from Samaná Bay, this completely rebranded, and extensively renovated property will invite guests to discover the uncharted syncopations of the Dominican Republic through its A Rhythm All Its Own concept.

Bahia Principe
Samaná, Dominican Republic
Rebranding

Driftwood Capital Acquires Sheraton Old San Juan Hotel in Puerto Rico

Driftwood Capital, a vertically integrated commercial real estate investment, development and lending platform specializing in hospitality, announces that it has acquired the Sheraton Old San Juan, a 240-room hotel and 27,500-square-foot retail complex in the heart of Old San Juan, Puerto Rico. Driftwood intends to undertake a full-scale renovation of the property and convert it to a Tribute By Marriott - making it the only branded hotel in the historic district. It will be managed by Driftwood Capital's sister company, Driftwood Hospitality Management (DHM), a national hotel operator with over 20 years of expertise.

Tribute Portfolio
San Juan, Puerto Rico
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Rebranding

Treasure Beach Will Change Into All-Inclusive By Marriott Resorts Said Elegant Hotels

Treasure Beach by Elegant Hotels will re-open on June 10, 2021 under a new adults-only, all-inclusive resort concept as part of the All-Inclusive by Marriott portfolio. Located on the beautiful Platinum West Coast of Barbados, the boutique propertie will now offer an array of culinary, romantic, wellness and cultural experiences on a complimentary basis.

Elegant Hotels
Paynes Bay, Barbados
Rebranding

Radisson Blu Expands In The Caribbean With A Resort Signing In The Dominican Republic

Radisson Hotel Group today announced the signing of Radisson Blu Resort & Residences, Punta Cana in the Dominican Republic. Located on the beautiful beach of Cabeza de Toro, the resort will be just ten minutes from downtown Punta Cana and the Punta Cana International Airport. The resort is also next to major attractions where guests can go swimming with dolphins at Dolphin Explorer or deep-sea fishing with Club Nautico Cabeza de Toro. Prior to opening its doors as a Radisson Blu, the property is undergoing an extensive renovation to further enhance the guest experience with exceptional, state-of-the-art amenities and services.

Radisson Blu
Punta Cana, Dominican Republic
Rebranding

Zemi Beach House Joins LXR Hotels & Resorts as the Brand’s Debut in the Americas

LXR Hotels & Resorts, Hilton's (NYSE: HLT) collection of exquisite luxury hotels, proudly announces Zemi Beach House as the brand's first hotel to open in the Americas. LXR connects legendary properties into an exclusive network of hotels set apart by an unrivaled commitment to personalized attention and luxurious, yet locally immersive, experiences for their guests. The 76-key, beachfront hotel continues to be owned, operated and managed by the Goldstein Family of New York.

LXR Hotels & Resorts
Shoal Bay Village, West Indies, Anguilla
Rebranding

The Resort at Coco Beach Opens Following Multi-Million-Dollar Transformation

Enviably situated in Rio Grande, the new Resort at Coco Beach, a Hyatt Affiliated Hotel, opened in August to reveal a sophisticated, oceanfront haven that pulses Caribbean elegance on a secluded 72 acres of tropical lush gardens. Framed against the backdrop of the island's serene northeast coast and the magnificent El Yunque National Forest, the 579-room property is expected to rebrand as Hyatt Regency Coco Beach Resort later this year, following the completion of brand enhancements and updates. Travelers can expect:

Hyatt Regency
Río Grande, Puerto Rico
Rebranding

LXR Hotels & Resorts to Launch in the Americas with Zemi Beach House Hotel & Spa in Anguilla

LXR Hotels & Resorts, Hilton's (NYSE: HLT) luxury collection brand which officially launched in December 2018, announces its debut in the Americas and Hilton's first property in Anguilla with Zemi Beach House Hotel & Spa. The 65-key, beachfront hotel is slated to become part of the LXR Hotels & Resorts brand in November 2019 following a two-month annual closure. To be called Zemi Beach House Hotel & Spa - LXR Hotels & Resorts, the resort will continue to be owned, operated and managed by the Goldstein Family of New York.

LXR Hotels & Resorts
Shoal Bay Village, West Indies, Anguilla