Case Studies

Superbude grew direct bookings by 101% with Cendyn DMP

THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today. The key obstacles were a lack of transparency in campaign performance and the absence of a centralized, user-friendly management tool. By partnering with Cendyn, their primary objectives were to automate campaign management for greater efficiency, streamline operations, and ultimately drive higher ROI across all channels. THE SOLUTION Cendyn’s Digital Marketing Platform (DMP) provided Superbude with a comprehensive solution to streamline their metasearch advertising campaigns. By centralizing all their campaigns into a single, easy-to-use platform, Superbude eliminated the complexity and time-consuming manual processes that previously hindered performance. With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed. As a result, Superbude achieved a significant increase in return ROI, benefiting from more efficient operations and enhanced visibility into campaign performance across all metasearch channels for more marketing efficiency. We are extremely pleased with the results we've achieved using the Cendyn Digital Marketing Platform. It has streamlined our metasearch advertising, making it easier to optimize campaigns, and we've seen a 105% growth in revenue generated. Cendyn has helped us stay competitive and maximize revenue, and we look forward to continuing to grow with them. Diana AvagianiE-Commerce Manager, Superbude

THE RESULTS By leveraging Cendyn DMP, Superbude achieved outstanding digital marketing performance in 2024, significantly surpassing the previous year’s results. Return on ad spend (ROAS) soared to 20.3x, marking an 18% increase compared to 2023. Revenue generation more than doubled, growing by 105%, while bookings saw an impressive 101% uplift. Clicks surged by 56%, driving higher engagement, and conversion rates improved by 28%, turning more lookers into bookers. These results highlight the power of efficient metasearch campaign management within a powerful platform in maximizing direct revenue.

Personalized Excellence: How Salamander Collection Achieved $45M in Direct Revenue

Founded by entrepreneur Sheila Johnson, Salamander Collection has a luxury portfolio with many awe-inspiring hotels: the Forbes Triple Five-Star Salamander Middleburg, an equestrian-themed property in the Virginia countryside; Salamander Washington DC, an elegant hotel located along the capital’s vibrant Southwest waterfront; Half Moon, the storied resort in Montego Bay, Jamaica; Aspen Meadows Resort, with its sweeping 40 beautiful acres in Aspen, CO’s west end; Hotel Bennett, a spectacular grand hotel overlooking the city’s historic Marion Square in Charleston, South Carolina; and Innisbrook Resort in the St. Petersburg/Clearwater area, which hosts the PGA TOUR’s Valspar Championship each year on its famed Copperhead Course.

How Zoku’s High Level of Guest Engagement throughout the Year Translates to Direct Bookings

With properties in Amsterdam, Vienna, Copenhagen, and Paris, Zoku is redefining the business hotel experience by offering a unique, home-like environment for long-stay travelers, who typically stay at least 14 nights. Zoku offers a relaxed place to live, co-work, meet, and socialize, making guests feel part of the local scene.

How Edgewood Tahoe Increased Booked Revenue by 83%

Nestled at the water’s edge on Lake Tahoe’s south shore, Edgewood Tahoe is a cherished gathering place where guests enjoy the scenic natural beauty and genuine hospitality. Edgewood has been a world-class destination for golf, dining, weddings, and special events since 1968. In June 2017, The Lodge at Edgewood Tahoe opened to be the premier luxury lodging destination in Lake Tahoe. The Lodge was voted the #1 Resort Hotel in the US by readers of Travel + Leisure in the World’s Best Awards in 2021 and selected as Hotel of the Year for USA & Canada by Preferred Hotels & Resorts in 2019. And in 2022, they added 14 luxury Villa Suites to the property.

Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth

A small vacation rental company in the Northeast with 36 cabins was getting ready to build two large properties, one of which would have an indoor pool, about a mile from a popular ski resort. This expansion was in addition to bringing on a couple of newly built homes they were adding to their management program which would mean 20% of their cabins would have eight bedrooms or more. By the end of 2024, they would own 8% of the properties they managed.

B&B HOTELS Germany increased direct revenue by 50% with Cendyn DMP

In 2024, B&B HOTELS Germany aimed to strengthen its online presence and visibility by leveraging the Cendyn Digital Marketing Platform.Additionally, they were committed to increasing direct bookings, reducing reliance on third-party platforms to drive more profitable revenue.

The Real Impact of Revenue Management: Insights from 567 Hotels Using RoomPriceGenie

Honestly, we get your skepticism. If you’ve been setting prices manually or using a built-in PMS tool, and it’s been working (more or less), why change? You might have missed a few revenue opportunities, but it feels familiar. Why risk it?

Makarem reached +122% YoY ROAS on metasearch with Cendyn DMP

Makarem sought to elevate their digital advertising strategy, with a strong focus on metasearch, to maximize direct bookings and improve ROI. Their key challenges included:

Case Study: Transform Your Direct Bookings with CHC’s Booking System + Frontdesk PMS

In today’s competitive hospitality industry, visibility and seamless booking experiences are key to driving direct reservations. CHC’s advanced booking system + Frontdesk PMS, is transforming how hotels present their rooms and amenities to potential guests—boosting direct bookings while minimizing reliance on third-party admins and intermediaries.

The Circus Hotel boosted revenue by 299% with metasearch campaigns via Cendyn DMP

The Circus Hotel faced several challenges in managing its sales distribution. The first issue stemmed from working with a previous partner who duplicated their website to create campaigns, which made it difficult to maintain effective control over channel management. This lack of transparency caused significant challenges for both customers and employees.

Silken hotels boost corporate visibility with a 50% surge in RFPs by leveraging Cendyn GDS Connect & Corporate Sales service

Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.

The tech stack that brings fortune: Optimum Hotel & Leisure Management’s insider story

Optimum Hotel and Leisure Management is a dedicated award-winning independent management consultancy acting on behalf of private hotel owners, investors and lenders to optimise the performance of their business. The company examines and optimises profitability of a property by looking into revenue and costs across the business from room bookings, to events and F&B to ensure each hotel is running effectively and efficiently to further achieve better results.