Royalton Resorts’ multi-market paid media success with 34x ROAS
Royalton Resorts, with properties throughout Mexico and the Caribbean, had two simple and straightforward goals for Black Friday:
Royalton Resorts, with properties throughout Mexico and the Caribbean, had two simple and straightforward goals for Black Friday:
We partnered with Sudima Hotels, a multi-award-winning, sustainability-led group in New Zealand, to understand the impact of a unified technology stack. By implementing Daylight PMS, Astral Payments, and Stellaris Digital Payby, Sudima was able to streamline workflows, reduce operational friction, and focus more on delivering seamless guest experiences.
Cinnamon Hotels & Resorts, Sri Lanka’s largest hotel chain with a diverse portfolio, operates across Sri Lanka and the Maldives, offering nature- and culture-based destination travel. When Sri Lankan tourism surged up 10.2% year-over-year in early 2025*— approaching pre-2018 visitor levels, Cinnamon Hotels & Resorts recognized a critical and timely opportunity. Modern travelers weren’t just seeking accommodation; they craved authentic stories, cultural connections, and experiences that would create lasting memories.
Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by knowing your hotel market segments.
I’ve spent my career designing, deploying, and operating integrated resorts. Based in Draper, I advise companies including Unifi Labs, Cypher, Teem, and K4, and I founded mybluprint.com. My background spans being a licensed California Low Voltage Contractor (1991–1996), THX Theatre Designer, and ISF Certified engineer. I’ve designed and programmed control systems for marquee projects such as Disney and CityCenter Las Vegas (ARIA and Mandarin Oriental). I hold multiple U.S. patents, including the Secure Device Discovery Protocol (SDDP) and Automation Control of Electronic Devices. I have been involved with CEDIA since 1990, and have been a Vistage member since 2013. My focus is strategic planning, sales, and business development—bringing artistic engineering to every engagement.
Founded in 1943, Brittain Resorts & Hotels (BRH) is the leading full-service hospitality management company in the southeastern United States. It is recognized for delivering exceptional guest experiences and operational excellence. With over 4,700 rooms, suites, and condos and more than 45 restaurants and bars under management, BRH brings deep expertise across all facets of hospitality, including operations, revenue management, sales, marketing, and HR.
The Holiday Inn Express San Diego South – Chula Vista is a contemporary 3-star hotel with 88 spacious guest rooms across four floors. The property offers easy access to downtown San Diego, the Gaslamp Quarter, San Diego Zoo, beaches, and the Convention Center – making it a popular choice for both business and leisure travelers. Amenities include a year-round outdoor pool and hot tub, fitness center, business facilities, and free parking. Competing in one of the nation’s most demanding hospitality markets, the hotel is constantly looking for ways to improve efficiency and service.
At the heart of Midtown Manhattan, Refinery Hotel isn’t just a luxury lifestyle hotel—it’s a hub for innovation. By adopting LodgIQ’s revenue management system early on, the hotel didn’t just optimize pricing—it unlocked a new role for revenue leaders. For Michelle Sharma, Commercial Director at Refinery, LodgIQ became the catalyst that allowed her to move beyond revenue management, rate changes and pickup reports—and into a more strategic, cross-functional leadership role. With more time, sharper insights, and smarter recommendations, Michelle has redefined what revenue management can be.
Hammock Beach Golf Resort & Spa is not a simple operation. With 275 luxury accommodations ranging from oceanfront hotel rooms to large private homes, nine pools, a dozen restaurants, two signature golf courses, and a private membership community, it’s more than just a resort – it’s a lifestyle destination.
Mangia’s is a distinguished Italian hospitality brand welcoming both Italian and international guests. With 16 properties across Sicily and Sardinia, the brand offers an authentic 'Made in Italy' experience that combines biophilic design, Mediterranean authenticity, sustainability, and the value of people. Each resort is uniquely designed to celebrate its natural surroundings — whether nestled in a pine forest, perched above turquoise waters, or steps from white-sand beaches. Mangia's is committed to creating immersive guest experiences centered on relaxation, flavor, and Italian warmth, making it a top destination for travelers to the region.
In 2017, when most hotels in Peru still relied on legacy systems or manual processes, Katari Hotels took a strategic decision to modernize operations by moving to the cloud. Over the past eight-plus years, this forward-thinking approach has redefined how this popular boutique hotel brand manages its six properties with remarkable improvements in operational efficiency and guest service standards.
Based in Northern California, Storey Hospitality operates a curated portfolio of independent luxury hotels, resorts, villas, and furnished apartments around the world—from Fiji to Anguilla. Storey Hospitality takes a highly customized approach to management, celebrating the unique story, spirit, and history of each property to create magical, memorable guest experiences. Their commitment is to maximize value and return on investment.
Over eight months, we implemented a strategic SEO optimization plan to help a hotel enhance its online visibility and drive organic search traffic for improved direct bookings. By focusing on technical audits, keyword strategy, on-page optimization, backlink development, and GBP/Google Maps revisions and citations, we transformed the hotel’s online presence and significantly increased organic traffic.
Andronis is known for its high-end hospitality and personalised service in Greece’s most famous tourist spots, Santorini and Paros. It has a hand-picked selection of five award-winning luxury properties. Andronis invites travellers to experience the Aegean through a lens of understated luxury. With a commitment to delivering hospitality that goes beyond expectations, Andronis crafts experiences and memories that linger long after guests have departed.
The Doug Pictock ‘49 Texas A&M Hotel and Conference Center sits at the heart of the Texas A&M campus, known for its striking glass towers and renowned service. To support its high operational standards and continue delivering exceptional guest experiences, the hotel sought to elevate internal communication and improve workflows — particularly in housekeeping, one of the most complex departments in hospitality. Hotel leadership turned to Maestro PMS and PurpleCloud Technologies to enhance collaboration, support staff, and unlock new efficiencies.
Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides guests with an ideal setting for both leisure and business.
Best Western Premier Boulder Falls Inn in Lebanon, Oregon, is a charming destination designed for relaxation. Featuring 84 comfortable guest rooms and suites, the Inn boasts a peaceful one-acre Japanese garden, alongside an outdoor heated pool, hot tub, a fitness centre, and excellent dining at the 1847 Bar and Grill.
AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with the comfort and style of a boutique hotel. In addition to signature Airstreams and modern cabins, the brand has expanded access to the outdoors through a sister brand, Field Station, an indoor hotel-meets-basecamp concept for van lifers and road trippers. Over the past decade, AutoCamp has welcomed tens of thousands of guests and earned praise from Oprah Magazine, Vogue, Bloomberg, Food & Wine, and more.
Located next to Walt Disney World® in Orlando, Florida, Evermore Resort is a groundbreaking vacation destination that reimagines the resort experience. Spanning over 1,000 acres, Evermore offers a mix of luxury vacation homes, flats, and villas, all centered around a 20-acre tropical beach and an 8-acre crystal-clear lagoon. With elevated amenities, curated experiences, and a strong focus on guest-centric service, Evermore combines the comfort of home with the world-class offerings of a premium resort — making it a premier destination for families, groups, and leisure travelers alike.
As part of its partnership with Cendyn, La Chambre du Marais launched Google Performance Max for travel goals (PMTG) campaigns through the Cendyn Digital Marketing Platform (DMP), with the strategic objective of generating high-quality conversions while maximizing return on ad spend (ROAS).