Case Studies

Catching Up with The Hotel Folk: Guests, Growth, and Insights

It’s hard to believe it’s been four years since we interviewed David Scott, Chief Executive at The Hotel Folk for a case study on how the group use GuestRevu. Back in 2021, the world was just beginning to emerge from the worst of COVID. Travel was slowly finding its rhythm again, and hotels were learning how to welcome back both loyal and new guests whose expectations had shifted almost overnight.

A pragmatic, data-driven approach to direct bookings with Triptease

GCP Hospitality is a hotel management company operating a diverse portfolio of independent hotels and hostels across the Asia-Pacific region. With properties ranging from luxury resorts to brand-forward hostels, GCP operates a highly adaptive, analytics-first approach to revenue and distribution. While direct bookings are an important goal, GCP’s strategy centers on sustainable growth, healthy channel mix, and guest retention.