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Hotel Rebrandings

Rebranding

AJ Capital Partners Acquires Macdonald Rusacks Hotel in St Andrews, Scotland

Adventurous Journeys (AJ) Capital Partners announced today that it has acquired the Macdonald Rusacks Hotel in St Andrews, Scotland. The 70-key hotel will begin pre-construction design and architectural work in November 2019 and will undergo complete renovations starting spring 2020. Once completed in summer 2021, the reimagined hotel will debut with an additional 44 keys and a rooftop bar and restaurant overlooking the 18th hole of the Old Course at St Andrews and the historic Swilcan Bridge. This marks the second acquisition by AJ Capital from the Macdonald Hotels & Resorts portfolio in addition to the Randolph Hotel in Oxford, England, which upon renovation will join the Graduate Hotels® collection.

Graduate Hotels
Scotland, United Kingdom
Rebranding

11 Cadogan Gardens Becomes Only Relais & Châteaux Hotel In London

As Relais & Châteaux announces its newest members around the world, 11 Cadogan Gardens is honourably welcomed as the association's only London hotel. Following in the steps of its sister properties Chewton Glen, the first Relais & Châteaux hotel in the UK, and Cliveden House, 11 Cadogan Gardens will be the third member in the Iconic Luxury Hotels group to join the prestigious association.Relais & Châteaux members embody exceptional hospitality through service, cuisine and amenities, while offering travellers a sense of place rich in culture and heritage. It was the award-winning Chewton Glen that set the standard of excellence for Relais & Châteaux in the United Kingdom, as the first-ever British hotel to join the association back in 1971. Championing its rich heritage and exceptional service, 11 Cadogan Gardens has followed in Chewton Glen's footsteps, to become one of the finest hotels in the world. Originally built by Lord Chelsea in the late 19th century as part of the prestigious Cadogan Estate, 11 Cadogan Gardens today stands as one of London's premier boutique hotels, with 56 luxury guestrooms and a brand-new restaurant, Hans' Bar & Grill, that opens onto the artisanal Pavilion Road. Located in the heart of Chelsea, just off Sloane Square, the property is rooted in heritage and has become a staple destination for the local community.

Relais & Châteaux
London, United Kingdom
Rebranding

Fairmont Hotels & Resorts announces its first hotel in the Czech Republic

Fairmont Hotels & Resorts, a world-leading luxury hotel brand within the Accor group, is pleased to announce its entry into the Czech Republic with the Golden Prague Hotel. Partnering with Fairmont on this project is R2G Heritage, owner of the property. Located along the prestigious Parizska Boulevard and on the banks of the Vltava River in the Old Town of Prague, the hotel, currently operating as the InterContinental Prague, will join the Fairmont portfolio under the name "Golden Prague Hotel managed by Fairmont" as of May 2020. The hotel is planned to undergo a comprehensive refurbishment program in 2022, and is expected to reopen in early 2023 as "Fairmont Golden Prague".

Fairmont
Hlavní město Praha, Czech Republic
Rebranding

Former Hotel Allegro becomes Swissôtel Kursaal Bern

More than 20 years after opening, the Kursaal Bern enters a new chapter in its history. Kongress + Kursaal Bern AG entered into an agreement with Swissôtel Hotels & Resorts whereby, effective in autumn 2020, Hotel Allegro will then be operated as Swissôtel Kursaal Bern. As part of this exciting next chapter for the hotel, Kongress + Kursaal Bern AG will invest approximately 16 million Swiss Francs on remodeling the property's 171 guest rooms as well as the lobby space. Renovations will commence next January and are due to be completed by autumn 2020. The hotel will remain open during the refurbishment process. Once complete, guests can look forward to clever design solutions, high-quality furnishings and a carefully thought-out sustainability concept, but also to traditional Swiss hospitality in the midst of one of the country's most historic cities.

Swissotel
Bern, Switzerland
Rebranding

Autograph Collection Hotels adds Schloss Lieser, Germany to their portfolio

Nestled in the Moselle region, one of Germany's most popular holiday destinations, Schloss Lieser is a magnificent castle with 50 sumptuous rooms. Built in 1885 and painstakingly restored in recent years, the hotel offers the grandeur of a 19th century castle with all the comforts of modern day. Rooms and suites are individually and tastefully furnished with antique furniture and ornate chandeliers, transporting guests back to a more decadent era.

Autograph Collection Hotels
Lieser, Germany
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Rebranding

The City Munich Joins The Exclusive NH Collection List

Home to the Oktoberfest, Bayern Munich and world-renowned car brands, the capital of Bavaria and Germany's third biggest city, Munich welcomes back one of its oldest skyscrapers after considerable refurbishment. Specifically, the NH Collection München Bavaria, a hotel with unique and extraordinary views of the city. Its new look, devised by the interior designers at Spain's TBC Interiorismo, was created around the city's identity, giving way to a fusion of elegance and industrial style, with a welcoming and modern interior in which the transparent materials and candid colours form a delicate balance echoing the city itself.

NH Collection
München, Germany
Rebranding

Autograph Collection Hotels Extends Swiss Portfolio With Addition Of Grand Hotel Suisse Majestic In Montreux

This August, Autograph Collection Hotels has unveiled the latest addition to its distinctive collection of one-of-a-kind independent hotels around the world. Located in the picturesque town of Montreux, the Grand Hotel Suisse Majestic embodies Autograph Collection Hotels' values of vision, design and craft and marks the brand's third property in Switzerland.

Autograph Collection Hotels
Montreux, Switzerland
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Rebranding

AJ Capital Partners Plans to Debut Graduate Cambridge as First International Graduate Hotels Property

Adventurous Journeys (AJ) Capital Partners announced today that it has acquired the DoubleTree by Hilton Hotel Cambridge City Centre in Cambridge, England. This marks the first Graduate Hotels® property to debut outside of the United States. The hotel will continue to operate as DoubleTree by Hilton until the end of the year. Renovations will begin in early 2020, and the 148-key hotel will debut as Graduate Cambridge, part of the Graduate Hotels collection, in summer 2020.

Graduate Hotels
Cambridge, United Kingdom
Rebranding

Ramada Apollo Amsterdam rebrands to Leonardo Hotel Amsterdam Rembrandtpark

Three months after the opening of Leonardo Royal Hotel Amsterdam, Fattal Hotel Group announces another important milestone. From August 1, Ramada Apollo Amsterdam will change its name to Leonardo Hotel Amsterdam Rembrandtpark and continue under the European brand of the Fattal Hotel Group. Leonardo Hotels has no fewer than three hotels in Amsterdam. With the name change, Fattal Hotel Group increases the brand awareness of Leonardo Hotels in the Netherlands and the portfolio consists of 3 Leonardo Hotels with +1,000 rooms in Amsterdam. The transition does not change the management of the hotel.

Leonardo
Amsterdam, The Netherlands
Rebranding

Scandic to take over hotel in Stavanger

On October 1, 2019, Scandic will take over the operations of Radisson Blu Royal in Stavanger, Norway. The hotel, which is ideally located in downtown Stavanger, will target business and leisure travelers as well as local residents. After the takeover, the hotel will change name to Scandic Royal Stavanger.

Scandic
Rogaland, Norway
Rebranding

Steigenberger's MAXX brand opens 3rd property in Potsdam Germany

The MAXX family is growing: With the MAXX Hotel Sanssouci Potsdam, the young brand opens its third hotel after Bad Honnef and Vienna within a few months. The current Steigenberger Hotel Sanssouci Potsdam is being renovated and redesigned from the ground up. All 137 rooms of the hotel are already equipped according to the new young design, the renovation of kitchen and restaurant is completed. In the public areas, the conversion work is currently in full swing. Potsdam's new flagship will open on August 1st, 2019.

MAXX by Steigenberger
Potsdam, Germany