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How to transform your hotel’s marketing with storytelling
Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Search Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Nick Donaghy
by Nick Donaghy
10 July 2025GuestRevuContent Marketing
How to transform your hotel’s marketing with storytelling
Opinion

Marketing That Moves: Why Storytelling is Hospitality’s Hidden Revenue Engine

The hospitality industry has long relied on aesthetics, amenities, and service as its primary marketing differentiators. Yet, in an age where digital attention spans are shrinking and customer acquisition costs are rising, these traditional approach...

Jacqueline Villamil
Jacqueline Villamil
Chief Executive Officer at Strategy Solutions Partners
Strategic Solution Partners
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Content Marketing
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Jacqueline Villamil
by Jacqueline Villamil
27 June 2025Strategic Solution PartnersContent Marketing
Strategic Solution Partners
Don’t overthink AI: Just do it.
Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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Advertising
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Martin Soler
by Martin Soler
26 June 2025Soler & AssociatesContent Marketing
Don’t overthink AI: Just do it.
Supplier News

The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?

In today’s competitive landscape, the goal isn’t just to be busy, it’s to be profitable. As a commercial leader, you’re focused on the big picture: optimizing revenue, driving direct bookings to reduce acquisition costs, and building a brand that co...

Lodging Interactive
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Sales & Marketing
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Reputation Management
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Social Media
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Digital Marketing
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The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?24 June 2025Lodging InteractiveContent Marketing
The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencyContent Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
Opinion

10 Questions Hoteliers Are Asking About Social Media (And Answers!)

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming,...

Cassady Quintana
Cassady Quintana
Brand Ambaassador
Travel Media Group
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Social Media
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Cassady Quintana
by Cassady Quintana
30 April 2025Travel Media GroupContent Marketing
10 Questions Hoteliers Are Asking About Social Media (And Answers!)
A mini-guide to using AI for hotel photography
Opinion

A mini-guide to using AI for hotel photography

For years, hotels have invested thousands on professional photography. One shot of the room empty. Another with a towel folded into a swan. Maybe one more with some mood lighting. But once the shoot is done, that’s it. Until now.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Email marketing
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
10 April 2025Soler & AssociatesContent Marketing
A mini-guide to using AI for hotel photography
Supplier News

Hotelios Consulting: Simplifying Hotel Tech Transformation for a Superior Guest Experience and Enhanced Operational Efficiency

Matthew Ward, Founder of Hotelios Consulting, a UK-based hospitality consultancy, highlights the challenges faced by hotel management teams when handling IT-based projects in-house, and how engaging external consultancy services can offer cost-effec...

Guestline Ltd
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Information Technology
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Hotelios Consulting: Simplifying Hotel Tech Transformation for a Superior Guest Experience and Enhanced Operational Efficiency 2 April 2025GuestlineContent Marketing
Hotelios Consulting: Simplifying Hotel Tech Transformation for a Superior Guest Experience and Enhanced Operational Efficiency