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Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Opinion

Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025

Look, I love this industry. I’ve spent decades helping hotel tech companies break through the noise. But there’s one thing we have to talk about: the pitch slap epidemic.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Email marketing
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Brand Marketing
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Content Marketing
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Cory Falter
by Cory Falter
6 August 2025Lure AgencyContent Marketing
Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
How User-Generated Content Can Help Your Hotel (With Examples)
Opinion

How User-Generated Content Can Help Your Hotel (With Examples)

People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what peo...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Sales & Marketing
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Social Media
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Nick Donaghy
by Nick Donaghy
4 August 2025GuestRevuContent Marketing
How User-Generated Content Can Help Your Hotel (With Examples)
Is AI Killing Your Hotel Sales?
Opinion

Is AI Killing Your Hotel Sales?

When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible?

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Search Marketing
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Digital Marketing
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Content Marketing
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Susan Tucker
by Susan Tucker
28 July 2025Lure AgencyContent Marketing
Is AI Killing Your Hotel Sales?
Lighting Up Hospitality with AI
Opinion

Lighting Up Hospitality with AI

If you’re in hotel media and communications—part storyteller, part strategist, part brand builder—you likely thrive when 1000 things come at you at once. The work spans digital campaigns, brand storytelling, content creation, social strategy, reputa...

Kirsten Mosco, CHDM
Kirsten Mosco, CHDM
Vice President of Media and Communications
Newport Hospitality Group
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Lodging Industry
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Digital Marketing
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Brand Marketing
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Kirsten Mosco, CHDM
by Kirsten Mosco, CHDM
11 July 2025Newport Hospitality GroupContent Marketing
Lighting Up Hospitality with AI
How to transform your hotel’s marketing with storytelling
Opinion

How to transform your hotel’s marketing with storytelling

Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to creat...

Nick Donaghy
Nick Donaghy
Digital Marketing Specialist
GuestRevu
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Search Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Nick Donaghy
by Nick Donaghy
10 July 2025GuestRevuContent Marketing
How to transform your hotel’s marketing with storytelling
Opinion

Marketing That Moves: Why Storytelling is Hospitality’s Hidden Revenue Engine

The hospitality industry has long relied on aesthetics, amenities, and service as its primary marketing differentiators. Yet, in an age where digital attention spans are shrinking and customer acquisition costs are rising, these traditional approach...

Jacqueline Villamil
Jacqueline Villamil
Chief Executive Officer at Strategy Solutions Partners
Strategic Solution Partners
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Content Marketing
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Jacqueline Villamil
by Jacqueline Villamil
27 June 2025Strategic Solution PartnersContent Marketing
Strategic Solution Partners
Don’t overthink AI: Just do it.
Opinion

Don’t overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Information Technology
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Advertising
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Martin Soler
by Martin Soler
26 June 2025Soler & AssociatesContent Marketing
Don’t overthink AI: Just do it.
Supplier News

The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?

In today’s competitive landscape, the goal isn’t just to be busy, it’s to be profitable. As a commercial leader, you’re focused on the big picture: optimizing revenue, driving direct bookings to reduce acquisition costs, and building a brand that co...

Lodging Interactive
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Reputation Management
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The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?24 June 2025Lodging InteractiveContent Marketing
The Commercial Strategy Disconnect: Is Your Digital Strategy Driving Hotel Profit or Just Activity?
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover
Opinion

Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover

You know what’s wild? For years, hotel sales folks have leaned hard on polished photos of empty ballrooms and panoramic lobby shots. And guess what? It’s not working anymore.

Susan Tucker
Susan Tucker
Partner & COO, The Lure Agency
Lure Agency
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Sales & Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Susan Tucker
by Susan Tucker
27 May 2025Lure AgencyContent Marketing
Trust Issues: Why Hotel Sales Teams Need an AI-Ready Makeover