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Opinion

AI-Driven Personalization: How Hospitality Brands Achieve 40% Increases in Repeat Bookings

Personalization has become essential in today’s hospitality industry. Travelers now expect experiences tailored to their preferences, not generic service. While hotels and cruise lines recognize this shift, many struggle to bridge the gap between wh...

Scott Kenyon
Scott Kenyon
Co-Founder & Chief Revenue Officer at Applaudo
Applaudo
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Sales & Marketing
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Chatbots, Robotics & AI
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Scott Kenyon
by Scott Kenyon
9 October 2025ApplaudoSales & Marketing
Applaudo
4 strategies hoteliers are using to run their social channels
Opinion

4 strategies hoteliers are using to run their social channels

Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, ...

Ryan Haynes
Ryan Haynes
Director/Lead Consultant at Haynes MarComs Ltd
Haynes MarComs Ltd
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Sales & Marketing
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Information Technology
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Social Media
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Ryan Haynes
by Ryan Haynes
7 October 2025Haynes MarComs LtdSales & Marketing
4 strategies hoteliers are using to run their social channels
Opinion

5 simple principles that help your hotel appear in AI recommendations

The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver ...

Ira Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Ira Vouk Hospitality 2.0 Consulting
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Sales & Marketing
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Chatbots, Robotics & AI
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Ira Vouk
by Ira Vouk
7 October 2025Ira Vouk Hospitality 2.0 ConsultingSales & Marketing
Ira Vouk Hospitality 2.0 Consulting
The guest has arrived. The card hasn’t.
Opinion

The guest has arrived. The card hasn’t.

It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s ...

Dave Wood
Dave Wood
Chief Operations Officer, Conferma
Conferma Pay
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Sales & Marketing
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Information Technology
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Dave Wood
by Dave Wood
6 October 2025Conferma PaySales & Marketing
The guest has arrived. The card hasn’t.
Hotels must rethink their marketing mix: Leading industry consultants interrogate Cendyn Performance Index
Opinion

Hotels must rethink their marketing mix: Leading industry consultants interrogate Cendyn Performance Index

Operating in a crowded, consent-addled marketplace where AI is starting to bring real value, hotels can no longer ‘set and forget’ their marketing tools if they want a Find, Book and Grow strategy that works. Here, leading industry consultants from ...

Christina Leme
Christina Leme
Senior Director, Global Media, Cendyn
Cendyn™
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Sales & Marketing
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Christina Leme
by Christina Leme
1 October 2025Cendyn™Sales & Marketing
Hotels must rethink their marketing mix: Leading industry consultants interrogate Cendyn Performance Index
Opinion

The Great Tech Reset: Agentic AI and the Coming Rebalance of Power in Hospitality

The hospitality industry stands on the precipice of its most profound disruption since the internet. It’s an existential shift, driven by Agentic AI, and it threatens to dismantle the decades-old power structure of hotel distribution. For years, hot...

Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH
TRAVHOTECH
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Sales & Marketing
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Online Travel Agencies (OTA)
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Chatbots, Robotics & AI
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Mark Fancourt
by Mark Fancourt
1 October 2025TRAVHOTECHSales & Marketing
TRAVHOTECH
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Sales & Marketing
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Digital Marketing
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Guest Experience
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Content Marketing
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Cory Falter
by Cory Falter
30 September 2025Lure AgencySales & Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Optimizing your hotel database: Quantity vs quality
Opinion

Optimizing your hotel database: Quantity vs quality

Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies.

Haydee Fernandez
Haydee Fernandez
Associate Director, Customer Benchmarking & Recommendations at Cendyn
Cendyn™
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Sales & Marketing
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Email marketing
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Haydee Fernandez
by Haydee Fernandez
26 September 2025Cendyn™Sales & Marketing
Optimizing your hotel database: Quantity vs quality