Sales & Marketing

Nine meetings and events trends you should know for 2026

Events in 2026 will be defined by intentionality. AI is becoming operational, trust is harder to earn, and outcomes matter more than ever. At the same time, audiences are more selective, choosing experiences that feel intentional, relevant, and wort...

Cvent Europe Ltd

Cvent Europe Ltd

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Information Technology

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Events & Conferences

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Nine meetings and events trends you should know for 2026

Cluster-Based Insights to Improve Hotel Direct Bookings

Cluster-Based Insights to Improve Hotel Direct Bookings

Conversion is one of the most important drivers of hotel performance, yet also one of the least understood. In the hotel context, conversion rate reflects the share of potential guests who move from browsing to actually completing a reservation. Alt...

Cindy Heo

Associate Professor of revenue management at EHL Hospitality Business School

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Sales & Marketing

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Lodging Industry

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Finance & Accounting

Cluster-Based Insights to Improve Hotel Direct Bookings

Sitting at the crossroads of tradition and AI: What lies ahead for hotel stars?

The Hotel Yearbook

Sitting at the crossroads of tradition and AI: What lies ahead for hotel stars?

Dr. Dimitris Koutoulas, tourism consultant and Assistant Professor of Tourism and Hotel Management, explores what lies ahead for traditional hotel star ratings in an AI-driven world. He explains why official classifications still matter alongside gu...

Koutoulas Consulting

Koutoulas Consulting

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Sales & Marketing

Sitting at the crossroads of tradition and AI: What lies ahead for hotel stars?

AI Advantage: Reimagining Hospitality’s Commercial Future

The Hotel Yearbook

AI Advantage: Reimagining Hospitality’s Commercial Future

Brian Hicks, President and CEO at Hospitality Sales & Marketing Association International (HSMAI), outlines how AI is rapidly moving from experimentation to real impact across hospitality’s commercial functions, driving measurable gains in revenue, ...

Hospitality Sales & Marketing Association International (HSMAI)

Hospitality Sales & Marketing Association International (HSMAI)

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Sales & Marketing

AI Advantage: Reimagining Hospitality’s Commercial Future

Australia, 2026, and hospitality: What’s actually changing?

Australia, 2026, and hospitality: What’s actually changing?

In this episode of Hotel Moment, Dylan Cole, Managing Director of EMEA, is joined by Nick Ellis, Country Director Oceania & Indonesia – Enterprise Director SE Asia, to unpack what hospitality trends for 2026 actually look like in Australia — a marke...

Revinate, Inc.

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Sales & Marketing

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Market Segments

Australia, 2026, and hospitality: What’s actually changing?

How hoteliers should rethink the threat posed by short term rentals

The perception of the upstart AirBnb host nabbing lucrative would-be hotel guests, and destabilizing the fragile travel ecosystem has been with us since the platform burst onto the scene in 2008.

Daniel Foreman

Commercial Strategist at Lighthouse

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Sales & Marketing

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Short Term Rental (STR)

Lighthouse

Evergreen Content and the Long-Term ROI of Hotel Marketing

In hospitality marketing, it’s easy to get caught in a cycle of constant campaigns. You have seasonal promotions, last-minute offers, and time-sensitive announcements that disappear as quickly as they launch. While these efforts play an important ro...

Debbie Miller

Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants.

Cayuga Hospitality Consultants

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Sales & Marketing

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Content Marketing

Cayuga Hospitality Consultants

Room for More: How Hospitality is Redefining What ‘Welcome’ Really Means

Room for More: How Hospitality is Redefining What ‘Welcome’ Really Means

The hospitality industry has always been about one thing: making people feel welcome. But in 2026, “welcome” looks a little different than it did even five years ago. Today, it’s not just about offering a comfortable bed and a continental breakfast—...

Prince A. Sanders

Prince A. Sanders

Hospitality Managing Director

Prince A. Sanders

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Sales & Marketing

Room for More: How Hospitality is Redefining What ‘Welcome’ Really Means

Asset Managers: This Is Why Your Hotel Sales Teams Don’t Close More Deals Despite Your Extensive Investments

Asset Managers: This Is Why Your Hotel Sales Teams Don’t Close More Deals Despite Your Extensive Investments

You have approved every request for new sales automation systems, because salespeople report being overwhelmed with inbound leads. Now RFPs are responded to promptly, just like all those hotel technology salespeople said was the number one way to cl...

Doug Kennedy

President of the Kennedy Training Network

Kennedy Training Network (KTN)

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Sales & Marketing

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Asset Management

Asset Managers: This Is Why Your Hotel Sales Teams Don’t Close More Deals Despite Your Extensive Investments

New Data Shows How Travelers Are Using AI to Plan and Book Trips, And It’s Not What You Think

The travel industry has spent years trading opinions about what AI will do to planning and booking. No more hypotheticals. New research by TakeUp, The Rise of AI Planned Travel in 2026, based on a survey of 300 US leisure travelers, shows the shift ...

Bobby Marhamat

CEO at TakeUp

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Sales & Marketing

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Search Marketing

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Chatbots, Robotics & AI

TakeUp