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AI search optimization: Turning Search Engines to Answer Engines
Opinion

AI search optimization: Turning Search Engines to Answer Engines

There’s a fundamental shift in how we think about getting information from the internet: Search engines are being replaced by Answer Engines.

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Sales & Marketing
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Search Marketing
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Lodging Industry
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Digital Marketing
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Martin Soler
by Martin Soler
5 June 2025Soler & AssociatesSearch Marketing
AI search optimization: Turning Search Engines to Answer Engines
Opinion

Food for Thought: Is Traditional Search Dead?

A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P. Search.” This is in tune with an avalanche of recent headlines arguing that traditional search is dead due to the rise of AI Search via ...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Search Marketing
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Digital Marketing
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Chatbots, Robotics & AI
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Max Starkov
by Max Starkov
2 June 2025Hospitality NetSearch Marketing
Hospitality Net
Opinion

OTAs vs. Metasearch: The Hotel Marketing Dating Game

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metas...

Holly Hollingsworth
Holly Hollingsworth
Senior Digital Marketing Manager at Cogwheel Marketing
Cogwheel Marketing
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Holly Hollingsworth
by Holly Hollingsworth
16 May 2025Cogwheel MarketingSearch Marketing
Cogwheel Marketing
Opinion

Food for thought: Google Search is 373x bigger than ChatGPT search!

There have been a lot headlines that traditional search is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google’s monopoly on search and claim that traditional sear...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Search Marketing
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Chatbots, Robotics & AI
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Max Starkov
by Max Starkov
4 April 2025Hospitality NetSearch Marketing
Hospitality Net
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Opinion

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Jon Peck
Jon Peck
President of Peck Hotel Consulting and active Consultant with Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Search Marketing
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Advertising
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Chatbots, Robotics & AI
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Jon Peck
by Jon Peck
3 April 2025Cayuga Hospitality ConsultantsSearch Marketing
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
Food for thought: is hotel website SEO dead?
Opinion

Food for thought: is hotel website SEO dead?

There have been a lot of headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms. Some experts herald the end of Google’s monopoly on search and claim that traditional SEO prac...

Max Starkov
Max Starkov
Hospitality & travel technologist and digital strategist
Hospitality Net
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Search Marketing
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Chatbots, Robotics & AI
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Max Starkov
by Max Starkov
1 April 2025Hospitality NetSearch Marketing
Food for thought: is hotel website SEO dead?
Press Release

Backlinks – Importance in SEO Strategy

A key component in a comprehensive off-page SEO strategy includes backlinking. A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more ‘quality’ backli...

Cogwheel Marketing
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Sales & Marketing
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Search Marketing
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Digital Marketing
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Backlinks – Importance in SEO Strategy25 March 2025Cogwheel MarketingSearch Marketing
Backlinks – Importance in SEO Strategy
The Comeback of Hotel Reviews
Opinion

The Comeback of Hotel Reviews

Hotel reviews have never really been useless, but they did lose some of their impact over time. When they first emerged, they revolutionized the hotel industry. Suddenly, hoteliers had to up their game—guest feedback was no longer limited to a sugge...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Reputation Management
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Search Marketing
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Big Data
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Chatbots, Robotics & AI
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Martin Soler
by Martin Soler
27 February 2025Soler & AssociatesSearch Marketing
The Comeback of Hotel Reviews
AI search is eating the world’s organic traffic
Opinion

AI search is eating the world’s organic traffic

HubSpot’s organic traffic has experienced a pretty scary decline, losing 75% of its traffic in 2024. For a company that built an SEO empire from 5 million to 10 million visits in just two years, this kind of plunge—from 10 million to 2.5 million—des...

Martin Soler
Martin Soler
Partner at Soler & Associates
Soler & Associates
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Search Marketing
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Brand Marketing
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Chatbots, Robotics & AI
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Content Marketing
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Martin Soler
by Martin Soler
30 January 2025Soler & AssociatesSearch Marketing
AI search is eating the world’s organic traffic
From Keywords to Conversations: The Ultimate Guide to Generative Search for Hotels
Opinion

From Keywords to Conversations: The Ultimate Guide to Generative Search for Hotels

Over the past year, the internet has quietly entered what I call a "post-search era." For more than two decades, search engines have been the cornerstone of our online experience, organizing webpages through algorithms designed to match user-typed k...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Search Marketing
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Chatbots, Robotics & AI
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Simone Puorto
by Simone Puorto and Alessio Re
6 January 2025Travel SingularitySearch Marketing
From Keywords to Conversations: The Ultimate Guide to Generative Search for Hotels