Hospitality is built on execution. Every detail—from the greeting at check-in to the follow-up after checkout—either reinforces your brand promise or erodes it.

Melissa Burghardt

CEO, Axonify

Axonify

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Property Technology

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Lodging Industry

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Food and beverage

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Guest Experience

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Opinion

Budget season 2026: Why digital F&B ordering is your hotel’s best investment

As hotels prepare their budgets for 2026, leaders are under pressure to maximise returns on every investment. Today’s operators are looking for solutions that don’t just cut costs - they drive measurable revenue, streamline operations, and elevate t...

Graham Rushin

VP Sales & Marketing

IRIS Software Systems

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Guestroom Technology

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Lodging Industry

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Food and beverage

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Guest Experience

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Opinion

Rethinking hotel loyalty: from points to personalization

For decades, loyalty in hospitality has been defined by points, perks and predictable upgrades. But what does loyalty actually mean today – and what should it mean in the future?

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

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Property Technology

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CRM & Loyalty

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Innovation

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Guest Experience

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Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter

Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show

Lure Agency

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Sales & Marketing

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Digital Marketing

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Guest Experience

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Content Marketing

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Opinion

Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?

Much has been written about the potential of AI in hospitality—particularly its promise to enhance the customer journey, reduce operational costs, and mitigate staff shortages. Yet, when viewed from a broader perspective, one could argue that AI may...

Alexander Sassen

Lecturer Finance & ESG, Hotelschool The Hague

Hotelschool The Hague

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

Five ways to use AI in your hotel’s day-to-day operations

Oh great, another article about AI.

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

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Property Technology

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Innovation

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

The Hotel AI Compass: Sailing from Pain to Power with Blue Ocean Thinking

Running a hotel today can feel like captaining a ship through stormy waters. Guest expectations rise like relentless waves. OTA commissions drag on profits like heavy currents. Staff row tirelessly, yet exhaustion spread across the deck. Some days, ...

Are Morch

Digital Transformation Coach for Hotels

Are Morch, Digital Transformation Coach

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service

As a conference speaker and hotel trainer, I’m always interested whenever I see the title of an article, book, or blog post that has anything to do with guest service, hospitality, or customer service in general.

Doug Kennedy

President of the Kennedy Training Network

Kennedy Training Network (KTN)

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Human Resources

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CRM & Loyalty

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Guest Experience

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Opinion

Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality

I’ve worked in hotel tech long enough to know that most meaningful changes don’t arrive with a bang. They come in crawling in quietly, before they begin to walk. But they reshape our operations one baby step, one workflow, one guest interaction at a...

Kevin King

Chief Operating Officer, Shiji Group

Shiji

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Innovation

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Chatbots, Robotics & AI

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Guest Experience

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Opinion

The Centennial at The Mayflower Hotel Means Every Hotelier Is a Historian

The hallmarks of hospitality are great service, comfortable lodgings, delectable cuisine, fancy spas and a sense of place. But look a little deeper and you’ll see that what distinguishes the very best hotels in the world is the irreplaceable role th...

Adam Mogelonsky

Partner at Hotel Mogel Consulting Ltd.

Hotel Mogel Consulting Limited

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Hospitality History

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Guest Experience

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Luxury Travel

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Guest Experience

From check-in to checkout: How great operators keep every moment on brand

Budget season 2026: Why digital F&B ordering is your hotel’s best investment

Rethinking hotel loyalty: from points to personalization

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

Will AI Be the Biggest Growth Opportunity for the Hospitality Sector?

Five ways to use AI in your hotel’s day-to-day operations

The Hotel AI Compass: Sailing from Pain to Power with Blue Ocean Thinking

Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service

Beyond the Front Desk: How Cloud, Mobility, and AI Are Redefining Hospitality

The Centennial at The Mayflower Hotel Means Every Hotelier Is a Historian

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