News

Hotel Chains Built AI for the Traveler Who Comes to Them First. That Traveler Is Leaving.

Wednesday brought a sharp argument that hotel chains have built AI tools to defend direct bookings while the discovery journey has already moved to ChatGPT and Google AI, two Oracle and Alliants interviews from the HITEC floor, and Trip.com data showing coolcation searches up 74% as European summer heat reshapes demand. STR's alternative hotel demand indicators and the RFP season's structural shift rounded out a content-heavy midweek session.

Oracle's Tanya Pratt: Cloud was the foundation, AI is the decoration

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Tanya Pratt, Global Vice President of Strategy and Product Management at Oracle Hospitality.