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AI-Native Distribution Is the One Thing Google Won't Build, Bed Bug Safety Beats Cleanliness as Top Booking Concern, Guest Identity Is Hospitality's Real AI Gap

Tuesday brought an argument that Google's ad-auction model leaves the door open for a new AI-native distribution entrant, fresh Phocuswright data showing bed bug safety has overtaken cleanliness and value as travelers' top booking concern, and a sharp case that fragmented guest identity data, not AI tools, is hospitality's real technology gap. Accor and H World's loyalty cross-access deal and a heavy properties day rounded out the session.