The Hotel Content Supply Chain
The author argues that hotel content accuracy across distribution channels has become operational infrastructure, as AI systems now judge content consistency to determine trustworthiness before making recommendations.
Opinion Articles
Hotels now pay to be looked at
As AI agents run thousands of hotel searches per session, the cost of being "looked at" shifts from OTAs to hotels that go direct, exposing a hidden infrastructure cost once buried in commissions.
By Markus Busch, Editor/Publisher, hospitality.today
HVS U.S. Market Pulse: June 2026
HVS reports U.S. RevPAR up 4.9% in the trailing 28 days through June 13, maintaining a 3.0% full-year 2026 forecast with upside potential if summer and fall travel trends hold.
By Rodney Clough, President - HVS Americas, Denver, HVS
A hotel can be excellent, bookable, and completely invisible at the same time
As AI reshapes how travelers discover hotels, most properties are invisible to these systems, while measurement tools fail to prove what tech investments actually return at the property level.
By Markus Busch, Editor/Publisher, hospitality.today
How AI is Changing the Recruitment Process – For Better and Worse
An executive search professional argues that over-reliance on AI and ATS tools is undermining senior hiring, and calls for more direct human engagement throughout the recruitment process.
By Terry Donovan, Manager, AETHOS Consulting Group
Is Your Hotel Measuring the Right AI Prompts?
Kollective argues hotels are tracking too many low-value AI prompts and should focus on destination-contextualised, commercially meaningful queries to influence actual booking behaviour.
By Lynn Patchett, Founder & Head of Marketing, Kollective
7 Hidden Costs of Constant Schedule Adjustments in Hotels
Constant schedule adjustments in hotels create compounding hidden costs including management distraction, overtime accumulation, staff disengagement, and declining service consistency.
By Anna Ransom, Vice President of Marketing, Unifocus
Is your Hotel Website lying to Future Guests?
With 33% of AI responses about hotels containing factual errors and only 16% of hotels appearing in AI recommendations, the article outlines six steps to make hotel websites AI-ready and drive direct bookings.
By Melissa Rodrigues, Lead Content Manager, GuestCentric Systems
Hotel Tech needs to move past Mousetraps
A fractional CMO argues that hotel tech vendors over-invest in product features while underinvesting in marketing, citing data showing winning SaaS companies spend 44% on sales and marketing vs. 31% on product.
By Martin Soler, Partner, Soler & Associates
The Most Undervalued Leadership Skill in Hospitality is Operational Empathy
The author argues that leaders who understand frontline operational realities, not just guest metrics, drive stronger service consistency, employee retention, and long-term guest loyalty.
By Kyle Gartman and Priyanko Guchait
How Multi-Location Hospitality Groups Are Finally Getting Control Over Team Communication
A promotional explainer arguing that hospitality groups should replace personal messaging apps with dedicated work chat tools, citing data ownership risks and multi-property communication gaps.
By Rebecca Lazar, Senior Product Marketing Manager, Zenzap
Personalization: hospitality’s most powerful driver of revenue growth
Amadeus' Travel Dreams 2026 research shows travelers pay more when hotels deliver relevant, personalized experiences, making AI-powered personalization a direct driver of conversion, spend, and loyalty.
By Joerg Schuler, Executive Vice President of Hospitality Commercial, Amadeus Hospitality
Confused Customers Don’t Buy
Research from Global Payments finds 63% of consumers feel overwhelmed by large menus, with 37% abandoning orders when rushed, highlighting how complexity kills conversion.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The connectivity gap: what sets high-performing hotels apart
Expedia Group and Censuswide surveyed 1,500 hotel decision makers across six markets, finding fully connected properties are 1.6x more likely to report improved occupancy, ADR, or RevPAR than basic-connectivity peers.
By Chris Hodges, Vice President, Global Connectivity & Partner Solutions, Expedia Group, Expedia Group Media Solutions
Why Regenerative Hospitality Is Emerging as the Next Frontier for Destination-Led Luxury
The article argues that luxury is shifting from exclusivity and possession toward regeneration and meaning, with destination-led resorts and wellness concepts at the forefront of this transformation.
By Valentina Clergue, Assistant Professor, EHL
What Your Hotel Day Is Really Costing You
Hidden operational costs from scheduling lag, cross-department misalignment, and management coordination fatigue compound daily, often invisible in traditional retrospective reporting.
By Anna Ransom, Vice President of Marketing, Unifocus
How ambitious hospitality groups are using Cloudbeds to scale without the growing pains
Six hospitality groups across five continents share how Cloudbeds' multi-property platform helped them unify operations, automate pricing, and scale portfolios without adding operational complexity.
By Ricky Schoeman, Content Marketing Specialist, Cloudbeds
When the Familiar Stops Working, Great Leaders Twist
A leadership consultant argues that adapting to disruption requires actively reworking familiar strategies, citing a hospitality client turnaround built on improved communication, accountability, and proactive leadership.
By Gary Hernbroth, Founder, Training for Winners
Hotels are building the AI discovery layer. OTAs are harvesting it
OTA CEOs at Booking Holdings and Expedia have publicly positioned their companies to own the conversion layer of AI-driven travel discovery, while hotels invest in eligibility infrastructure that feeds demand into OTA-controlled funnels.
By Markus Busch, Editor/Publisher, hospitality.today
The Media Mention Is Now a Distribution Channel—Is Your Hotel Treating It That Way?
Lighthouse research finds 82% of AI hotel recommendations draw from OTAs and editorial media, meaning press coverage in outlets like Condé Nast Traveler now directly drives booking visibility, not just brand awareness.
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