The author argues that modern corporate groups expect meeting environments that foster engagement and creativity, not just basic accommodation.
Hotels often pay for bookings from guests who already decided to stay there, with attribution models masking this "recycled demand" problem.
Bournemouth University study reveals luxury hotels must adapt recruitment, onboarding, and workplace culture to meet Gen Z expectations for transparency, development, and wellbeing.
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
The article outlines practical sustainability strategies for hotels including energy efficiency, waste reduction, and local sourcing while addressing implementation challenges and costs.
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
The study analyzes how B2B partnerships between SaaS vendors reduce customer acquisition costs by 66.7% while accelerating technology adoption among independent hotels in developing markets.
Holbrook discusses Marriott's rollout of wellness technology across luxury properties, including red light therapy, cold plunges, and vibroacoustic treatments to boost spa revenue.
A general manager reflects on managing family priorities while leading in an industry that demands constant availability, emphasizing intentionality over perfect balance.
Selina's $1.2 billion valuation collapsed to near-zero when its digital nomad-focused model couldn't achieve profitability despite 163 destinations.
Hotels face mounting pressure to either absorb volatile energy costs invisibly or introduce transparent pricing that reflects infrastructure realities.
MCP could enable hotels to integrate AI assistants directly with their booking systems, potentially reducing dependence on OTAs for guest acquisition.
The article presents five actionable strategies for U.S. hotels to convert weather disruptions into revenue opportunities, including dynamic pricing, flexible packages, and proactive guest communication.
The article argues traditional single discount rate DCF models undervalue hotels and proposes using mortgage-equity valuation that reflects actual 55-75% debt financing structures.
London hotels maintained 46.8% GOP margin despite RevPAR declining 0.9% through efficient cost management and utility savings.
Access Hospitality explains how disconnected hotel systems create booking abandonment and proposes integrated PMS/CRS solutions to streamline operations.
UK hotel investment fell 23% to £4.9bn in 2025, with single-asset deals rising 37% while portfolio activity dropped due to financing constraints.
OpenAI pivoted away from direct commerce checkout after underestimating integration complexity, while AI referrals to retail sites grew 693% year-over-year.
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
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