London Market Spotlight - FY 25
London hotels maintained 46.8% GOP margin despite RevPAR declining 0.9% through efficient cost management and utility savings.
By Carl Ridgley and Andrew Horder
Opinion Articles
How modern hotel technology solutions create a connected booking journey
Access Hospitality explains how disconnected hotel systems create booking abandonment and proposes integrated PMS/CRS solutions to streamline operations.
By Victoria Sparkes, Digital Content Writer for Hospitality, Access Hospitality
Marketbeat UK - H2 2025
UK hotel investment fell 23% to £4.9bn in 2025, with single-asset deals rising 37% while portfolio activity dropped due to financing constraints.
By Francesca Madden and Anastasia Cooper
OpenAI’s Commerce Repositioning
OpenAI pivoted away from direct commerce checkout after underestimating integration complexity, while AI referrals to retail sites grew 693% year-over-year.
By George Roukas, President, GAIPAN
Why Cost per Occupied Room Is the Metric That Will Shape Hotel Profitability in 2026
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
By Sarah McCay Tams, Head of Editorial, Actabl
Why I Walked Away from a €200,000 Custom Platform for Webflow
A hospitality marketing CEO explains abandoning a €200,000 custom platform for Webflow to focus on brand experience over technical complexity.
By Sébastien Felix, Founder, Influence Society
The New Hotel AI Funnel: Discoverability vs. Transaction
The article argues hotels should prioritize AI discoverability over transaction infrastructure, as being recommended by AI systems is the gating factor for bookings.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics
The One Word to Describe What You Do for Your Customers
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
100 Years of Solitude: AI and Hotel Commercial Optimization
The author draws parallels between García Márquez's novel and how hotels repeatedly face new technology waves, from websites to Google to AI, requiring constant adaptation to remain discoverable.
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
How Geopolitical “Infrastructure Wars” Are Weaponizing Hospitality Tech
Hotels must adopt multi-cloud strategies and offline protocols as tech infrastructure becomes a target in geopolitical conflicts.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How hotels should use AI and a smarter commercial strategy to protect profit margins against rising costs
The article outlines five AI-powered strategies to combat rising operational costs while maintaining revenue growth, from digital concierges to autonomous pricing systems.
By Jonathan Gough, Content Team Lead, Lighthouse
Why Indie Hotels Need a North Star More Than Ever
The article argues independent hotels need clear strategic positioning beyond aesthetic appeal to compete effectively in an oversaturated boutique market.
By Sean Danson, Founder, CBO, Brand Architect, New Pantheon
How hotel self-service is transforming hospitality
The article explores how self-service technology helps hotels reduce labor costs while improving guest satisfaction through faster check-ins and automated services.
35 Years Strong: A Journey of Growth, Gratitude, and Future Ambitions
The HFTP CEO reflects on 35 years with the association, highlighting expansion into Europe and Asia with new conferences and offices planned.
By Frank Wolfe, Chief Executive Officer (CEO), HFTP
Commercial intelligence: why the breakthrough only happens when you change how you think
Bartnick argues that revenue management breakthroughs come from reframing problems rather than gathering more data, using parenting and dating analogies to illustrate behavioral insights.
By Fabian Bartnick, Founder, Infinito
The Hidden Truth About AI in Hospitality, and Why It’s Not Here to Fix You
The author argues hotels must audit systems and align culture before implementing AI, as technology amplifies existing problems rather than fixing them.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Top 5 travel destinations in the USA with the strongest hotel pricing growth in 2026
Park City leads with 19.89% pricing growth while 75% of US hotel markets saw rates decline in early 2026.
By Laure Cremers, Content Specialist, Lighthouse
7 proven ways digital guest directories can transform the way guests interact with hotel amenities and services
IRIS outlines how digital directories can boost revenue through upselling, reduce staff workload, and provide real-time updates accessible via QR codes.
By Kate Fuller, Senior Marketing Manager, IRIS
Tech to serve the Guest, wherever they are
The author argues hotels should replace fixed workstations with mobile devices to enable staff to serve guests anywhere, eliminating wait times and front desk bottlenecks.
By Kevin King, Chief Executive Officer, Shiji
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
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