The K-Shaped Recovery of Myrtle Beach’s Hotel Market
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
HVS analysis of Myrtle Beach shows branded upper-midscale-and-above hotels surpassing 2019 metrics while the broader market trails, with revenues at $990M in 2025 versus a $1.1B peak in 2021.
Gravity Haus acquired management agreements for three former LOGE properties in Washington and Montana, expanding to 13 total locations.
Quality Inn & Suites Hermosa Beach, located between Southern California’s acclaimed Manhattan and Redondo Beaches, has unveiled a $2.2 million renovation, featuring refreshed guest rooms, an expanded and enhanced lobby, and updated outdoor amenities designed to reflect a brighter more coastally inspired guest experience.
Texas boutique hotel group French Cowboys uses Cloudbeds PMS to manage seven unique properties while maintaining individual character and streamlining operations.
Hilton San Diego Bayfront announces the completion of its multimillion-dollar renovation, with the unveiling of 165,000 square feet of newly refreshed meeting and event spaces, as well as seventeen redesigned suites. Located along San Diego Bay and within walking distance of the city’s top attractions, the hotel continues to serve as a premier destination where business meets leisure, offering best-in-class meeting spaces, modern amenities, and an iconic Southern California setting.
Chicago led occupancy gains at 75.2%, while Miami's Grand Prix and Consensus conference drove the largest ADR and RevPAR increases.
Built during the golden age of luxury travel and Gilded Age grandeur, Omni Mount Washington Resort & Spa – home to New Hampshire's largest ski area and one of the last remaining Grand Hotels in the state – announces an extensive, property-wide renovation that reimagines the historic resort for a new generation of travelers. Scheduled for completion this summer, the transformation enhances every aspect of the guest experience, including all 200 rooms in the hotel's historic wing, seamlessly blending the resort's storied architectural heritage with modern comfort, elevated design, and a renewed sense of place in the heart of New Hampshire's White Mountains.
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
The fully transformed hotel ushers in a new chapter for downtown Atlanta, rooted in intentional design, well-being, and connection.
Procaccianti Companies, one of the nation’s premier real estate investment and services firms, announced today the renovation of the Holiday Inn South Kingstown, reinforcing the firm’s continued investment in its Rhode Island portfolio and focus on long-term asset value creation. TPG Construction, the firm’s construction management affiliate, managed the entire renovation processes and the hotel will continue to be managed by TPG Hotels & Resorts, the firm’s hospitality management subsidiary.
Choice unveiled AI-driven technology solutions at its 70th convention while celebrating franchise owners across 26+ hotel brands.
The Reimagined Property on Lake Champlain will Join Marriott Bonvoy's Autograph Collection, Introducing a New Chapter for Burlington Hospitality.
Aloft by Marriott Houston by the Galleria is proud to announce its grand unveiling after completing a comprehensive, renovation of the hotel. The transformation includes refreshed public areas, fully redesigned guest rooms, and upgraded event and meeting spaces—delivering a bold, modern experience for business and leisure travelers alike.
As the first of three Long Island openings this summer, Blue Flag Capital and Collared Martin Hospitality unveil a coastal retreat rooted in Montauk’s surf culture and community.
The pet-friendly inn near Foxwoods closed during COVID and reopened with renovated rooms, new management by Waterford Hotel Group, and enhanced amenities.
Sonesta International Hotels Corporation (Sonesta) today announced the opening of Red Lion Inn & Suites Kansas City, a 132-room, interior corridor midscale hotel in Kansas City, Missouri. The hotel is located near Worlds of Fun entertainment attraction and near the Truman Sports Complex.
AC Hotel and Element by Marriott Add 296 Rooms and 8,250 Square Feet of Meeting Space to Popular Idaho Destination.
The June 2026 conference features an AI literacy panel for independent hoteliers and introduces an Innovation Hub showcasing tech solutions for boutique operators.
Waikiki's first hotel, the Moana Surfrider, A Westin Resort & Spa, today announced the completion of its landmark, multimillion-dollar resort-wide renewal. The comprehensive transformation ushers in a new era for the 125-year-old oceanfront icon while honoring its storied past. Spanning all 791 guestrooms across three distinct wings, the renovation also includes a refreshed historic lobby, a new oceanfront event venue, and the restoration of the Surfrider Wing name—marking the final chapter of a thoughtfully phased, resort-wide enhancement.