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Hotel Rebrandings

Rebranding

Waldorf Astoria Hotels & Resorts to Debut in Miami Beach in Partnership with Reuben Brothers Following the Transformation of a Landmark Oceanfront Property

Hilton (NYSE: HLT) and Reuben Brothers today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.

Waldorf Astoria
Miami Beach, Florida, United States
Rebranding

Gunter Hotel Officially Joins Marriott Bonvoy's Tribute Portfolio

The historic Gunter Hotel announces its official transition to Gunter Hotel, a Tribute Portfolio Hotel, joining Marriott Bonvoy's global collection of independent hotels celebrated for their distinctive character, captivating design, and deep connection to local culture. To commemorate the milestone, the hotel has also launched a special limited-time room package.

Tribute Portfolio
Frostburg, Maryland, United States
Rebranding

One Washington Circle Hotel Is Now Part of Tapestry Collection by Hilton

One of Washington’s most quietly iconic hospitality destinations is entering a new era. Formerly known as AKA Washington Circle, the luxury all-suite property will officially transition to One Washington Circle DC, Tapestry Collection by Hilton, introducing a refreshed identity alongside thoughtful design enhancements that honor the hotel’s longstanding reputation for understated sophistication and residential-style comfort.

Tapestry Collection by Hilton
Washington, District of Columbia, United States
Rebranding

Renaissance Austin Downtown Hotel Debuts, Bringing a New Era of Discovery to the Heart of the City

Renaissance Austin Downtown Hotel today announced its official transformation from Downright Austin, a Renaissance Hotel, finalizing its full integration into Marriott International's Renaissance Hotels portfolio. This evolution brings the brand's globally recognized commitment to curiosity, discovery, and neighborhood connection to Austin's thriving downtown, further establishing the hotel as a destination for both curious travelers and modern meetings.

Renaissance
Austin, Texas, United States
Rebranding

Hilton Announces Florida Keys Expansion Plans with Hilton Key West Resort & Marina, Now Accepting Reservations

Hilton (NYSE: HLT) today announced the signing and upcoming conversion of Ocean’s Edge Resort & Marina to Hilton Key West Resort & Marina, expanding Hilton’s presence in the Florida Keys.  The waterfront resort, located on Stock Island at the eastern edge of Key West, Florida with direct marina access, is now accepting reservations for stays beginning July 1, 2026. The property is owned by Sunstone Hotel Investors and will be managed by Hilton.

Hilton
Key West, Florida, United States
Rebranding

The Berkeley Richmond Joins Outset Collection by Hilton, Ushering in a New Era of Hospitality in Historic Shockoe Slip

A longtime fixture in Richmond’s historic Shockoe Slip neighborhood, The Berkeley Richmond is entering a new chapter. Now part of Outset Collection by Hilton, a new lifestyle brand offering soulful, independent hotel experiences, the reimagined property pairs its deep local roots with a refreshed design, elevated guest experience and a bold new culinary concept.

Outset Collection by Hilton
Richmond, Virginia, United States
Rebranding

Hutton Hotel Joins Marriott’s Tribute Portfolio and Marriott Bonvoy, Adding to a New Chapter for Nashville’s Original Boutique Hotel

Hutton Hotel, Nashville’s original boutique hotel, announces its official affiliation with Tribute Portfolio, Marriott International’s growing global family of independent hotels, and its participation in Marriott Bonvoy®, the company’s award-winning travel loyalty program. As part of the Tribute Portfolio, the newly renovated 246-room property will continue to offer its signature, locally inspired guest experience, now enhanced by access to Marriott’s expansive network and the benefits of Marriott Bonvoy. Guests at the Hutton Hotel can now earn and redeem points for stays, access exclusive member rates, and enjoy seamless, personalized travel experiences across Marriott’s portfolio of more than 30 hotel brands worldwide.

Tribute Portfolio
Nashville, Tennessee, United States
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Rebranding

Signia by Hilton Diplomat Beach Resort Officially Debuts, Marking a New Era for South Florida’s Iconic Beachfront Destination

The Diplomat Beach Resort opens today as Signia by Hilton Diplomat Beach Resort, ushering in a bold new chapter for the coastal beacon. The transition marks the property's evolution into Signia by Hilton's growing portfolio of approachable luxury hotels worldwide, as the legendary Hollywood Beach address introduces the brand's vibrant atmosphere, experience-led dining, refined wellness offerings, and premier meetings and events to South Florida.

Signia Hilton
Hollywood, Florida, United States
Rebranding

Woods Cove Inn Reopens in Laguna Beach, Signaling a New Chapter for the Property as an Independent Boutique Escape

Woods Cove Inn, a 22-room boutique hotel located along Laguna Beach’s iconic Pacific Coast Highway, will reopen May 11, emerging as a newly independent coastal retreat. Previously operating under the Sonder brand, the property debuts with a renewed identity rooted in local character, thoughtful design, and relaxed California living.

Parable Hospitality
Laguna Beach, California, United States
Rebranding

Revival English Bay Opens in Vancouver’s West End Under New Brand, New Vision, and New Management

Revival English Bay, a reimagined boutique hotel located at 1771 Comox Street in Vancouver’s celebrated West End, is proud to announce its official opening on May 1, 2026. managed by Hotel Equities, the property debuts under a bold new brand and vision, reflecting a shared commitment to elevating this West End address into a distinctive destination for today’s discerning traveler.

Hotel Equities
Vancouver, British Columbia, Canada
Rebranding

Gateway Jax Signs Agreement with Marriott International and The Indigo Road Hospitality Group for Hotel Merrydelle –– Downtown Jacksonville’s First Lifestyle Hotel

Gateway Jax, a leading developer in Jacksonville's urban core, today announced a signed agreement with Marriott International and The Indigo Road Hospitality Group to open Hotel Merrydelle, a Marriott Tribute Portfolio hotel. Formerly the Ambassador Hotel, the building is set to undergo a transformative renovation as part of Gateway Jax’s development of Pearl Square. The Tribute Portfolio Hotel brand portfolio represents a collection of independent boutique hotels that showcase unique design, create spaces and experiences that connect guests to the surrounding community, and focus on unmatched, sincere service. Hotel Merrydelle is slated to be Downtown Jacksonville’s first lifestyle hotel.

Tribute Portfolio
Jacksonville, Florida, United States
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Rebranding

Courtyard by Marriott Across Universal Orlando Opens Following Multimillion-Dollar Renovation and Conversion

Performance Hospitality, a Florida-based lifestyle hospitality management company, announced the completion of a multimillion-dollar conversion and rebranding of the Holiday Inn & Suites Across from Universal Orlando to the Courtyard by Marriott Across Universal Orlando (5916 Caravan Ct.). Centrally located in Orlando and in close proximity to the Universal Studios theme parks, this exciting brand conversion brings with it a new chapter of elevated hospitality, modern design, and access to Marriott’s globally recognized loyalty program, Marriott Bonvoy®. A grand opening celebration is set for April 9, from 5 – 7 p.m.

Courtyard
Orlando, Florida, United States
Rebranding

The Eliza Jane Joins Marriott’s Autograph Collection in Strategic Brand Transition

The Eliza Jane, a luxury lifestyle hotel operated by Makeready in the heart of downtown New Orleans, today announced its affiliation with Marriott International as the newest member of Marriott’s Autograph Collection. The move marks a new chapter for the property, pairing its storied past and design-forward identity with the global reach of the Autograph Collection’s global portfolio of over 360 distinctive independent hotels, each carefully crafted to leave a lasting imprint through immersive experiences. 

Autograph Collection Hotels
New Orleans, Louisiana, United States
Rebranding

Hutton Hotel and Spa Debuts Bold Rebrand and Comprehensive Redesign, Ushering in a New Era for a Nashville Landmark

Hutton Hotel, Nashville’s original and award-winning boutique hotel announces the completion of a $40 million, multi–year renovation program ushering in a bold new era for the city icon. With immersive design, unexpected details, and a soul firmly rooted in Nashville’s creative landscape, the reimagined Hutton pulses with amplified energy, poised to once again become the backstage pass to Music City.

Tribute Portfolio
Nashville, Tennessee, United States
Rebranding

The Newly Opened Ambros Daytona Joins Wyndham’s Trademark Collection as Its First Property in Daytona Beach

Daytona’s first boutique hotel, Ambros Daytona, today joins Wyndham’s Trademark Collection, as the first property in Daytona within the portfolio. The 50-room hotel, opened in January 2026, is designed for leisure travelers with an emphasis on wellbeing, and aims to transform the coastal city’s hospitality offerings.

Trademark Hotel Collection
Daytona Beach Shores, Florida, United States
Rebranding

ARC Hotel, Washington DC, Series by Marriott Announces its Reopening and Completed Renovation

ARC Hotel, Washington DC, Series by Marriott, announces its official reopening and completed renovation, marking its debut as part of the Series by Marriott brand portfolio. One of the newest brands by Marriott International, the distinctive collection brand is designed to deliver a thoughtfully curated guest experience that blends dependable quality, modern design, and exceptional value.

Series by Marriott™
Washington, District of Columbia, United States
Rebranding

Best Western Plus Pepper Tree Inn Santa Barbara Converts to FOUND Hotels, Santa Barbara, Series by Marriott

Hawkins Way Capital and FOUND Hotels announced that Best Western Plus Pepper Tree Inn, a long-standing Santa Barbara favorite for travelers, has now upgraded and rebranded to become FOUND Hotels, Santa Barbara, Series by Marriott, bringing Marriott Bonvoy® rewards, complimentary breakfast, free parking, and enhanced guest services to one of the city's most recognized hospitality landmarks.

Series by Marriott™
Santa Barbara, California, United States