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Hotel Rebrandings

Rebranding

A Defining Moment for MGallery Collection: Brand Signs Ink 48 as Its U.S. Flagship Hotel in New York

Located in Hell's Kitchen on Manhattan's West Side, just steps from the Hudson River and within easy reach of Times Square, Hudson Yards and Broadway, Ink 48 is a landmark lifestyle hotel known for its expansive views over the New York skyline and waterfront. The property features 222 guestrooms, including 17 suites, a rooftop bar, restaurant and meeting facilities, making it one of the most prominent MGallery addresses in North America.

MGallery
New York, New York, United States
Rebranding

JW Marriott Unveils Plans for The Ocean Cliffs at Dana Point, a JW Marriott Resort Following a Multi-Million-Dollar Transformation

JW Marriott, part of Marriott International, Inc., and Aimbridge Hospitality today announced plans for a dramatic transformation of its Dana Point resort property, which will debut as The Ocean Cliffs at Dana Point, a JW Marriott Resort. The reimagination will reposition the landmark coastal resort through thoughtfully elevated design, expanded gathering spaces, and enhanced amenities and experiences aligned with JW Marriott's approach to exceptional hospitality, holistic well-being, and meaningful connection.

JW Marriott
Dana Point, United States
Rebranding

Pyramid Global Hospitality leads Naples Grande Beach Resort transition to Signia by Hilton

Hilton (NYSE: HLT) today announced the signing of Naples Grande Beach Resort, which will join the Signia Hilton portfolio as Signia Hilton Naples Grande Beach Resort. The signing is part of the brand’s strong growth trajectory and continued expansion into irreplaceable destinations, signaling a new chapter in Signa Hilton’s evolution into luxury destinations for travelers pursuing their ambitions, passions and celebrations.  The 474-room resort, inclusive of 50 villas, will become the first Signia Hilton on Florida's Gulf Coast, introducing the brand's distinctive luxury experience to one of the country’s most sought-after destinations. Signia Hilton Naples Grande Beach Resort is now accepting reservations on Hilton.com for stays beginning January 1, 2027.

Signia Hilton
Naples, Florida, United States
Rebranding

Grand Bohemian Orlando Unveils New Identity as Hotel Beauden

Grand Bohemian Orlando, a cornerstone of Downtown Orlando's hospitality and cultural community, today begins its next chapter as Hotel Beauden (pronounced Boh-den), an Autograph Collection Hotel, introducing a new brand identity while preserving the service, leadership and local relationships that have made the hotel a defining part of the city’s hospitality landscape.

Autograph Collection Hotels
Orlando, Florida, United States
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Mews
Rebranding

Treasure Island Ti Las Vegas Hotel Officially Joins Handwritten Collection

Treasure Island TI Las Vegas Hotel – Handwritten Collection officially opens its doors this week under Handwritten Collection, a portfolio of bespoke hotels from Accor that celebrate authentic stories, passionate hosts and individuality. Inspired by the idea that every hotel has a unique story to tell, Handwritten Collection preserves the original character of each address while connecting it to Accor's global hospitality ecosystem. As part of the portfolio, the hotel now benefits from the company's global distribution platform and loyalty program, ALL Accor, while remaining true to the story that has defined the resort for more than three decades.

Handwritten Collection
Las Vegas, Nevada, United States
Rebranding

A New Way to Experience Joshua Tree: RESET Hotel Joins Outdoor Collection by Marriott Bonvoy

Outdoor Collection by Marriott Bonvoy today announced that RESET Hotel in Twentynine Palms, California, has joined its curated portfolio of nature-immersed, design-forward accommodations. The sustainably designed property marks the first new brand to join the collection since its launch in September 2025.

The Outdoor Collection by Under Canvas
Twentynine Palms, California, United States
Rebranding

Waldorf Astoria Hotels & Resorts to Debut in Miami Beach in Partnership with Reuben Brothers Following the Transformation of a Landmark Oceanfront Property

Hilton (NYSE: HLT) and Reuben Brothers today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.

Waldorf Astoria
Miami Beach, Florida, United States
Rebranding

Gunter Hotel Officially Joins Marriott Bonvoy's Tribute Portfolio

The historic Gunter Hotel announces its official transition to Gunter Hotel, a Tribute Portfolio Hotel, joining Marriott Bonvoy's global collection of independent hotels celebrated for their distinctive character, captivating design, and deep connection to local culture. To commemorate the milestone, the hotel has also launched a special limited-time room package.

Tribute Portfolio
Frostburg, Maryland, United States
Rebranding

One Washington Circle Hotel Is Now Part of Tapestry Collection by Hilton

One of Washington’s most quietly iconic hospitality destinations is entering a new era. Formerly known as AKA Washington Circle, the luxury all-suite property will officially transition to One Washington Circle DC, Tapestry Collection by Hilton, introducing a refreshed identity alongside thoughtful design enhancements that honor the hotel’s longstanding reputation for understated sophistication and residential-style comfort.

Tapestry Collection by Hilton
Washington, District of Columbia, United States
Rebranding

Renaissance Austin Downtown Hotel Debuts, Bringing a New Era of Discovery to the Heart of the City

Renaissance Austin Downtown Hotel today announced its official transformation from Downright Austin, a Renaissance Hotel, finalizing its full integration into Marriott International's Renaissance Hotels portfolio. This evolution brings the brand's globally recognized commitment to curiosity, discovery, and neighborhood connection to Austin's thriving downtown, further establishing the hotel as a destination for both curious travelers and modern meetings.

Renaissance
Austin, Texas, United States
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Amadeus Hospitality
Rebranding

Hilton Announces Florida Keys Expansion Plans with Hilton Key West Resort & Marina, Now Accepting Reservations

Hilton (NYSE: HLT) today announced the signing and upcoming conversion of Ocean’s Edge Resort & Marina to Hilton Key West Resort & Marina, expanding Hilton’s presence in the Florida Keys.  The waterfront resort, located on Stock Island at the eastern edge of Key West, Florida with direct marina access, is now accepting reservations for stays beginning July 1, 2026. The property is owned by Sunstone Hotel Investors and will be managed by Hilton.

Hilton
Key West, Florida, United States
Rebranding

The Berkeley Richmond Joins Outset Collection by Hilton, Ushering in a New Era of Hospitality in Historic Shockoe Slip

A longtime fixture in Richmond’s historic Shockoe Slip neighborhood, The Berkeley Richmond is entering a new chapter. Now part of Outset Collection by Hilton, a new lifestyle brand offering soulful, independent hotel experiences, the reimagined property pairs its deep local roots with a refreshed design, elevated guest experience and a bold new culinary concept.

Outset Collection by Hilton
Richmond, Virginia, United States
Rebranding

Hutton Hotel Joins Marriott’s Tribute Portfolio and Marriott Bonvoy, Adding to a New Chapter for Nashville’s Original Boutique Hotel

Hutton Hotel, Nashville’s original boutique hotel, announces its official affiliation with Tribute Portfolio, Marriott International’s growing global family of independent hotels, and its participation in Marriott Bonvoy®, the company’s award-winning travel loyalty program. As part of the Tribute Portfolio, the newly renovated 246-room property will continue to offer its signature, locally inspired guest experience, now enhanced by access to Marriott’s expansive network and the benefits of Marriott Bonvoy. Guests at the Hutton Hotel can now earn and redeem points for stays, access exclusive member rates, and enjoy seamless, personalized travel experiences across Marriott’s portfolio of more than 30 hotel brands worldwide.

Tribute Portfolio
Nashville, Tennessee, United States
Rebranding

Signia by Hilton Diplomat Beach Resort Officially Debuts, Marking a New Era for South Florida’s Iconic Beachfront Destination

The Diplomat Beach Resort opens today as Signia by Hilton Diplomat Beach Resort, ushering in a bold new chapter for the coastal beacon. The transition marks the property's evolution into Signia by Hilton's growing portfolio of approachable luxury hotels worldwide, as the legendary Hollywood Beach address introduces the brand's vibrant atmosphere, experience-led dining, refined wellness offerings, and premier meetings and events to South Florida.

Signia Hilton
Hollywood, Florida, United States
Rebranding

Woods Cove Inn Reopens in Laguna Beach, Signaling a New Chapter for the Property as an Independent Boutique Escape

Woods Cove Inn, a 22-room boutique hotel located along Laguna Beach’s iconic Pacific Coast Highway, will reopen May 11, emerging as a newly independent coastal retreat. Previously operating under the Sonder brand, the property debuts with a renewed identity rooted in local character, thoughtful design, and relaxed California living.

Parable Hospitality
Laguna Beach, California, United States
Rebranding

Revival English Bay Opens in Vancouver’s West End Under New Brand, New Vision, and New Management

Revival English Bay, a reimagined boutique hotel located at 1771 Comox Street in Vancouver’s celebrated West End, is proud to announce its official opening on May 1, 2026. managed by Hotel Equities, the property debuts under a bold new brand and vision, reflecting a shared commitment to elevating this West End address into a distinctive destination for today’s discerning traveler.

Hotel Equities
Vancouver, British Columbia, Canada