Hotel Rebrandings

Azul Hospitality Group Leads Conversion of Sheraton Carlsbad Resort & Spa to Hotel Solea, Autograph Collection

Azul Hospitality Group, a fully integrated operating platform delivering extensive support and resources for all facets of hotel operations, announced today the successful conversion and repositioning of the former Sheraton Carlsbad Resort & Spa to the Hotel Solea, Autograph Collection, back in March 2026.

Spire Hospitality Reopens The Historic St. James Hotel in Selma Under Series by Marriott Collection

The St. James Hotel in Selma, Alabama, has reopened its doors and joined the Marriott Bonvoy family under its Series by Marriott hotel collection, a relatively new brand for Marriott with The St. James being only the 9th one in the world. Managed by Spire Hospitality, the restored landmark overlooks the Alabama River and has been part of Selma's story since 1837, bearing witness to generations of history, culture and community. It stands proudly as the only remaining riverfront antebellum hotel in the country.

Grand Bohemian Mountain Brook Begins New Chapter as Hotel Wildemont, an Autograph Collection Hotel

Grand Bohemian Mountain Brook begins operating as Hotel Wildemont, an Autograph Collection Hotel, introducing a new identity inspired by the area’s natural beauty, garden-community roots and refined Southern sensibility. The evolution reflects the hotel’s continued role as a refined retreat and gathering place for locals, travelers and the surrounding Birmingham community.

A Defining Moment for MGallery Collection: Brand Signs Ink 48 as Its U.S. Flagship Hotel in New York

Located in Hell's Kitchen on Manhattan's West Side, just steps from the Hudson River and within easy reach of Times Square, Hudson Yards and Broadway, Ink 48 is a landmark lifestyle hotel known for its expansive views over the New York skyline and waterfront. The property features 222 guestrooms, including 17 suites, a rooftop bar, restaurant and meeting facilities, making it one of the most prominent MGallery addresses in North America.

JW Marriott Unveils Plans for The Ocean Cliffs at Dana Point, a JW Marriott Resort Following a Multi-Million-Dollar Transformation

JW Marriott, part of Marriott International, Inc., and Aimbridge Hospitality today announced plans for a dramatic transformation of its Dana Point resort property, which will debut as The Ocean Cliffs at Dana Point, a JW Marriott Resort. The reimagination will reposition the landmark coastal resort through thoughtfully elevated design, expanded gathering spaces, and enhanced amenities and experiences aligned with JW Marriott's approach to exceptional hospitality, holistic well-being, and meaningful connection.

Pyramid Global Hospitality leads Naples Grande Beach Resort transition to Signia by Hilton

Hilton (NYSE: HLT) today announced the signing of Naples Grande Beach Resort, which will join the Signia Hilton portfolio as Signia Hilton Naples Grande Beach Resort. The signing is part of the brand’s strong growth trajectory and continued expansion into irreplaceable destinations, signaling a new chapter in Signa Hilton’s evolution into luxury destinations for travelers pursuing their ambitions, passions and celebrations.  The 474-room resort, inclusive of 50 villas, will become the first Signia Hilton on Florida's Gulf Coast, introducing the brand's distinctive luxury experience to one of the country’s most sought-after destinations. Signia Hilton Naples Grande Beach Resort is now accepting reservations on Hilton.com for stays beginning January 1, 2027.

Grand Bohemian Orlando Unveils New Identity as Hotel Beauden

Grand Bohemian Orlando, a cornerstone of Downtown Orlando's hospitality and cultural community, today begins its next chapter as Hotel Beauden (pronounced Boh-den), an Autograph Collection Hotel, introducing a new brand identity while preserving the service, leadership and local relationships that have made the hotel a defining part of the city’s hospitality landscape.

Treasure Island Ti Las Vegas Hotel Officially Joins Handwritten Collection

Treasure Island TI Las Vegas Hotel – Handwritten Collection officially opens its doors this week under Handwritten Collection, a portfolio of bespoke hotels from Accor that celebrate authentic stories, passionate hosts and individuality. Inspired by the idea that every hotel has a unique story to tell, Handwritten Collection preserves the original character of each address while connecting it to Accor's global hospitality ecosystem. As part of the portfolio, the hotel now benefits from the company's global distribution platform and loyalty program, ALL Accor, while remaining true to the story that has defined the resort for more than three decades.

A New Way to Experience Joshua Tree: RESET Hotel Joins Outdoor Collection by Marriott Bonvoy

Outdoor Collection by Marriott Bonvoy today announced that RESET Hotel in Twentynine Palms, California, has joined its curated portfolio of nature-immersed, design-forward accommodations. The sustainably designed property marks the first new brand to join the collection since its launch in September 2025.

Waldorf Astoria Hotels & Resorts to Debut in Miami Beach in Partnership with Reuben Brothers Following the Transformation of a Landmark Oceanfront Property

Hilton (NYSE: HLT) and Reuben Brothers today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.

Gunter Hotel Officially Joins Marriott Bonvoy's Tribute Portfolio

The historic Gunter Hotel announces its official transition to Gunter Hotel, a Tribute Portfolio Hotel, joining Marriott Bonvoy's global collection of independent hotels celebrated for their distinctive character, captivating design, and deep connection to local culture. To commemorate the milestone, the hotel has also launched a special limited-time room package.

One Washington Circle Hotel Is Now Part of Tapestry Collection by Hilton

One of Washington’s most quietly iconic hospitality destinations is entering a new era. Formerly known as AKA Washington Circle, the luxury all-suite property will officially transition to One Washington Circle DC, Tapestry Collection by Hilton, introducing a refreshed identity alongside thoughtful design enhancements that honor the hotel’s longstanding reputation for understated sophistication and residential-style comfort.

Renaissance Austin Downtown Hotel Debuts, Bringing a New Era of Discovery to the Heart of the City

Renaissance Austin Downtown Hotel today announced its official transformation from Downright Austin, a Renaissance Hotel, finalizing its full integration into Marriott International's Renaissance Hotels portfolio. This evolution brings the brand's globally recognized commitment to curiosity, discovery, and neighborhood connection to Austin's thriving downtown, further establishing the hotel as a destination for both curious travelers and modern meetings.

Hilton Announces Florida Keys Expansion Plans with Hilton Key West Resort & Marina, Now Accepting Reservations

Hilton (NYSE: HLT) today announced the signing and upcoming conversion of Ocean’s Edge Resort & Marina to Hilton Key West Resort & Marina, expanding Hilton’s presence in the Florida Keys.  The waterfront resort, located on Stock Island at the eastern edge of Key West, Florida with direct marina access, is now accepting reservations for stays beginning July 1, 2026. The property is owned by Sunstone Hotel Investors and will be managed by Hilton.

The Berkeley Richmond Joins Outset Collection by Hilton, Ushering in a New Era of Hospitality in Historic Shockoe Slip

A longtime fixture in Richmond’s historic Shockoe Slip neighborhood, The Berkeley Richmond is entering a new chapter. Now part of Outset Collection by Hilton, a new lifestyle brand offering soulful, independent hotel experiences, the reimagined property pairs its deep local roots with a refreshed design, elevated guest experience and a bold new culinary concept.

Hutton Hotel Joins Marriott’s Tribute Portfolio and Marriott Bonvoy, Adding to a New Chapter for Nashville’s Original Boutique Hotel

Hutton Hotel, Nashville’s original boutique hotel, announces its official affiliation with Tribute Portfolio, Marriott International’s growing global family of independent hotels, and its participation in Marriott Bonvoy®, the company’s award-winning travel loyalty program. As part of the Tribute Portfolio, the newly renovated 246-room property will continue to offer its signature, locally inspired guest experience, now enhanced by access to Marriott’s expansive network and the benefits of Marriott Bonvoy. Guests at the Hutton Hotel can now earn and redeem points for stays, access exclusive member rates, and enjoy seamless, personalized travel experiences across Marriott’s portfolio of more than 30 hotel brands worldwide.