Hotel Rebrandings

Signia by Hilton Diplomat Beach Resort Officially Debuts, Marking a New Era for South Florida’s Iconic Beachfront Destination

The Diplomat Beach Resort opens today as Signia by Hilton Diplomat Beach Resort, ushering in a bold new chapter for the coastal beacon. The transition marks the property's evolution into Signia by Hilton's growing portfolio of approachable luxury hotels worldwide, as the legendary Hollywood Beach address introduces the brand's vibrant atmosphere, experience-led dining, refined wellness offerings, and premier meetings and events to South Florida.

Woods Cove Inn Reopens in Laguna Beach, Signaling a New Chapter for the Property as an Independent Boutique Escape

Woods Cove Inn, a 22-room boutique hotel located along Laguna Beach’s iconic Pacific Coast Highway, will reopen May 11, emerging as a newly independent coastal retreat. Previously operating under the Sonder brand, the property debuts with a renewed identity rooted in local character, thoughtful design, and relaxed California living.

Revival English Bay Opens in Vancouver’s West End Under New Brand, New Vision, and New Management

Revival English Bay, a reimagined boutique hotel located at 1771 Comox Street in Vancouver’s celebrated West End, is proud to announce its official opening on May 1, 2026. managed by Hotel Equities, the property debuts under a bold new brand and vision, reflecting a shared commitment to elevating this West End address into a distinctive destination for today’s discerning traveler.

Gateway Jax Signs Agreement with Marriott International and The Indigo Road Hospitality Group for Hotel Merrydelle –– Downtown Jacksonville’s First Lifestyle Hotel

Gateway Jax, a leading developer in Jacksonville's urban core, today announced a signed agreement with Marriott International and The Indigo Road Hospitality Group to open Hotel Merrydelle, a Marriott Tribute Portfolio hotel. Formerly the Ambassador Hotel, the building is set to undergo a transformative renovation as part of Gateway Jax’s development of Pearl Square. The Tribute Portfolio Hotel brand portfolio represents a collection of independent boutique hotels that showcase unique design, create spaces and experiences that connect guests to the surrounding community, and focus on unmatched, sincere service. Hotel Merrydelle is slated to be Downtown Jacksonville’s first lifestyle hotel.

Courtyard by Marriott Across Universal Orlando Opens Following Multimillion-Dollar Renovation and Conversion

Performance Hospitality, a Florida-based lifestyle hospitality management company, announced the completion of a multimillion-dollar conversion and rebranding of the Holiday Inn & Suites Across from Universal Orlando to the Courtyard by Marriott Across Universal Orlando (5916 Caravan Ct.). Centrally located in Orlando and in close proximity to the Universal Studios theme parks, this exciting brand conversion brings with it a new chapter of elevated hospitality, modern design, and access to Marriott’s globally recognized loyalty program, Marriott Bonvoy®. A grand opening celebration is set for April 9, from 5 – 7 p.m.

The Eliza Jane Joins Marriott’s Autograph Collection in Strategic Brand Transition

The Eliza Jane, a luxury lifestyle hotel operated by Makeready in the heart of downtown New Orleans, today announced its affiliation with Marriott International as the newest member of Marriott’s Autograph Collection. The move marks a new chapter for the property, pairing its storied past and design-forward identity with the global reach of the Autograph Collection’s global portfolio of over 360 distinctive independent hotels, each carefully crafted to leave a lasting imprint through immersive experiences. 

Hutton Hotel and Spa Debuts Bold Rebrand and Comprehensive Redesign, Ushering in a New Era for a Nashville Landmark

Hutton Hotel, Nashville’s original and award-winning boutique hotel announces the completion of a $40 million, multi–year renovation program ushering in a bold new era for the city icon. With immersive design, unexpected details, and a soul firmly rooted in Nashville’s creative landscape, the reimagined Hutton pulses with amplified energy, poised to once again become the backstage pass to Music City.

The Newly Opened Ambros Daytona Joins Wyndham’s Trademark Collection as Its First Property in Daytona Beach

Daytona’s first boutique hotel, Ambros Daytona, today joins Wyndham’s Trademark Collection, as the first property in Daytona within the portfolio. The 50-room hotel, opened in January 2026, is designed for leisure travelers with an emphasis on wellbeing, and aims to transform the coastal city’s hospitality offerings.

ARC Hotel, Washington DC, Series by Marriott Announces its Reopening and Completed Renovation

ARC Hotel, Washington DC, Series by Marriott, announces its official reopening and completed renovation, marking its debut as part of the Series by Marriott brand portfolio. One of the newest brands by Marriott International, the distinctive collection brand is designed to deliver a thoughtfully curated guest experience that blends dependable quality, modern design, and exceptional value.

Best Western Plus Pepper Tree Inn Santa Barbara Converts to FOUND Hotels, Santa Barbara, Series by Marriott

Hawkins Way Capital and FOUND Hotels announced that Best Western Plus Pepper Tree Inn, a long-standing Santa Barbara favorite for travelers, has now upgraded and rebranded to become FOUND Hotels, Santa Barbara, Series by Marriott, bringing Marriott Bonvoy® rewards, complimentary breakfast, free parking, and enhanced guest services to one of the city's most recognized hospitality landmarks.

PM Hotel Group Announces Brand Transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast

 PM Hotel Group, an industry leader in hospitality management, today announces the brand transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast. The repositioning introduces the City Express by Marriott flag to Northeast Washington, D.C., enhancing the hotel’s competitive positioning in the nation’s capital. The property is owned by Rocks Hospitality.

Mountain Valley Lodge To Undergo Comprehensive Renovation and Conversion to Hampton by Hilton Hailey Sun Valley

Effective Monday, February 17, 2026, the Mountain Valley Lodge located in Hailey, Idaho, will temporarily close to undergo a comprehensive renovation and conversion to Hampton by Hilton Hailey Sun Valley. The transformation represents a significant investment in the Wood River Valley and reinforces the company's commitment to enhancing the region's hospitality offerings.

Destination by Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club along the Jersey Shore

Hyatt Hotels Corporation (NYSE: H) welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World of Hyatt members the opportunity to experience a centuries-old hospitality institution with activities and experiences for a variety of guests. The transition will further strengthen Hyatt's portfolio in the Mid-Atlantic while preserving the resort's deep-rooted legacy as one of the Jersey Shore's most iconic destinations.

HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection, Elevating Its Art-Driven Luxury Experience in the Dallas Arts District

HALL Arts Hotel, an award-winning luxury lifestyle hotel in the heart of the Dallas Arts District, is proud to announce that it has joined Marriott Bonvoy's Autograph Collection. The move places the hotel within a global portfolio of over 340 independent hotels, each celebrated for their distinctive design and immersive stays, while building on its established reputation for art-forward, wine-driven hospitality.

Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts

Wyndham Hotels & Resorts, the world's largest hotel franchising company, today unveiled an expansion of its upscale and lifestyle offerings through a new multi-hotel deal with the Choctaw Nation of Oklahoma. The agreement brings four Choctaw Casino & Resorts properties, representing nearly 2,000 rooms, into the Wyndham portfolio. Led by Choctaw's flagship resort, Choctaw Casino & Resort-Durant, now part of the Wyndham Grand portfolio, three additional properties join Wyndham's globally recognized Trademark Collection by Wyndham brand, with the Choctaw Nation retaining ownership and management of all four resorts.