Hotel Rebrandings

The Newly Opened Ambros Daytona Joins Wyndham’s Trademark Collection as Its First Property in Daytona Beach

Daytona’s first boutique hotel, Ambros Daytona, today joins Wyndham’s Trademark Collection, as the first property in Daytona within the portfolio. The 50-room hotel, opened in January 2026, is designed for leisure travelers with an emphasis on wellbeing, and aims to transform the coastal city’s hospitality offerings.

ARC Hotel, Washington DC, Series by Marriott Announces its Reopening and Completed Renovation

ARC Hotel, Washington DC, Series by Marriott, announces its official reopening and completed renovation, marking its debut as part of the Series by Marriott brand portfolio. One of the newest brands by Marriott International, the distinctive collection brand is designed to deliver a thoughtfully curated guest experience that blends dependable quality, modern design, and exceptional value.

Best Western Plus Pepper Tree Inn Santa Barbara Converts to FOUND Hotels, Santa Barbara, Series by Marriott

Hawkins Way Capital and FOUND Hotels announced that Best Western Plus Pepper Tree Inn, a long-standing Santa Barbara favorite for travelers, has now upgraded and rebranded to become FOUND Hotels, Santa Barbara, Series by Marriott, bringing Marriott Bonvoy® rewards, complimentary breakfast, free parking, and enhanced guest services to one of the city's most recognized hospitality landmarks.

PM Hotel Group Announces Brand Transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast

 PM Hotel Group, an industry leader in hospitality management, today announces the brand transition of Hotel Arboretum to City Express by Marriott Washington, DC Northeast. The repositioning introduces the City Express by Marriott flag to Northeast Washington, D.C., enhancing the hotel’s competitive positioning in the nation’s capital. The property is owned by Rocks Hospitality.

Mountain Valley Lodge To Undergo Comprehensive Renovation and Conversion to Hampton by Hilton Hailey Sun Valley

Effective Monday, February 17, 2026, the Mountain Valley Lodge located in Hailey, Idaho, will temporarily close to undergo a comprehensive renovation and conversion to Hampton by Hilton Hailey Sun Valley. The transformation represents a significant investment in the Wood River Valley and reinforces the company's commitment to enhancing the region's hospitality offerings.

Destination by Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club along the Jersey Shore

Hyatt Hotels Corporation (NYSE: H) welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World of Hyatt members the opportunity to experience a centuries-old hospitality institution with activities and experiences for a variety of guests. The transition will further strengthen Hyatt's portfolio in the Mid-Atlantic while preserving the resort's deep-rooted legacy as one of the Jersey Shore's most iconic destinations.

HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection, Elevating Its Art-Driven Luxury Experience in the Dallas Arts District

HALL Arts Hotel, an award-winning luxury lifestyle hotel in the heart of the Dallas Arts District, is proud to announce that it has joined Marriott Bonvoy's Autograph Collection. The move places the hotel within a global portfolio of over 340 independent hotels, each celebrated for their distinctive design and immersive stays, while building on its established reputation for art-forward, wine-driven hospitality.

Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts

Wyndham Hotels & Resorts, the world's largest hotel franchising company, today unveiled an expansion of its upscale and lifestyle offerings through a new multi-hotel deal with the Choctaw Nation of Oklahoma. The agreement brings four Choctaw Casino & Resorts properties, representing nearly 2,000 rooms, into the Wyndham portfolio. Led by Choctaw's flagship resort, Choctaw Casino & Resort-Durant, now part of the Wyndham Grand portfolio, three additional properties join Wyndham's globally recognized Trademark Collection by Wyndham brand, with the Choctaw Nation retaining ownership and management of all four resorts.

Hotel Heron, An Aparium Group Hotel, Joins Curio Collection by Hilton

Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world's most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.

Introducing The Milo, Hotel by the Sea: Multi-Million-Dollar Renovation and Rebrand Complete for Cherished Santa Barbara Coastal Retreat

A new chapter has officially begun for one of Santa Barbara's most beloved coastal landmarks. The Milo, Hotel by the Sea (The Milo), formerly Hotel Milo, has unveiled the results of a multi-million-dollar renovation and rebrand significantly elevating the guest experience. The comprehensive transformation includes a full reimagination of all 121 guestrooms, upgraded outdoor gathering spaces, and a refreshed brand identity, marking the most extensive update to the property in more than 30 years and positioning The Milo as one of Santa Barbara's premier design-forward, experience-led boutique hotels.

JW Marriott Las Vegas and Rampart Casino Announce Property-Wide Rebrand, Officially Becoming The Resort at Summerlin

-JW Marriott Las Vegas and Rampart Casino today announced a property-wide rebrand, officially uniting the celebrated resort and casino under a new identity, The Resort at Summerlin. Effective January 1, 2026, the rebrand marks a significant milestone in the property's ongoing $75 million, multi-year renovation and its evolution as a premier luxury destination in the heart of Summerlin.

Valencia Hotel Collection Announces the Closing of Tyler Hotel Partners, LP, Formed to Build a New Hotel on the Square in Downtown Tyler, Texas

Valencia Hotel Collection is proud to announce the official acquisition of property on the newly expanding Square in downtown Tyler, Texas, to build a new full-service hotel designed as a reimagining of the old Blackstone hotel of yesteryear. This marks a major milestone in the group's continued expansion. Slated to become another addition to the Valencia Hotel Collection, Hotel Blackstone will open as a high-profile, boutique property and a Tribute Portfolio Hotel by Marriott.

Where Deco Dreams Meet Ocean Breezes: Balfour Miami Beach Joins Wyndham's Registry Collection Hotels

With decades of iconic style and undeniable flair, Balfour Miami Beach makes its grand entrance into Registry Collection Hotels, adding a splash of classic Art Deco cool to the brand's curated lineup of independent gems. The 82-room South of Fifth landmark is where golden-era glamour meets modern Miami sophistication, ushering in a bold new chapter for one of the city's most celebrated and beloved destinations.

Blossom Hotel Houston Elevates Guest Experience by Joining Curio Collection by Hilton

Blossom Hotel Houston proudly announces its transformation into Blossom Hotel Houston, Curio Collection by Hilton, which debuted on September 30, 2025. This highly anticipated rebrand ushers in a new era for the property, pairing the individuality of an independent lifestyle hotel with the global recognition, reach and loyalty benefits of Curio Collection by Hilton.

Timeless Building, Thoughtful Stays: Kingslane Group Breathes Life Into Hotel Napoleon

Memphis's skyline just welcomed a powerful new story. The historic Hotel Napoleon, a century-old landmark in the heart of downtown, has officially reopened under the voco by IHG brand, thanks to the forward-thinking support of KingsLane Group (KLG). The transformation represents not just a restoration of one of Memphis's treasured buildings, but also a strategic move for voco as it expands into the U.S. market.

The Seagate Hotel, Golf & Beach Club Joins Marriott Bonvoy's Autograph Collection

The Seagate Hotel, Golf & Beach Club proudly announces its debut as the first Autograph Collection property in Delray Beach following a comprehensive $55 million transformation encompassing the hotel, private Beach Club and championship Golf Club. This milestone reinforces The Seagate's standing as Delray Beach's premier luxury destination, bringing expanded global visibility, world-class operational support and elevated brand distinction, all while maintaining The Seagate's private ownership, distinctive culture and renowned guest experience under Turnberry, a leader in world-class placemaking.