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Hotel Rebrandings

Rebranding

HALL Arts Hotel Joins Marriott Bonvoy’s Autograph Collection, Elevating Its Art-Driven Luxury Experience in the Dallas Arts District

HALL Arts Hotel, an award-winning luxury lifestyle hotel in the heart of the Dallas Arts District, is proud to announce that it has joined Marriott Bonvoy's Autograph Collection. The move places the hotel within a global portfolio of over 340 independent hotels, each celebrated for their distinctive design and immersive stays, while building on its established reputation for art-forward, wine-driven hospitality.

Autograph Collection Hotels
Frisco, Texas, United States
Rebranding

Wyndham Expands Upscale and Lifestyle Offerings with Choctaw Casinos & Resorts

Wyndham Hotels & Resorts, the world's largest hotel franchising company, today unveiled an expansion of its upscale and lifestyle offerings through a new multi-hotel deal with the Choctaw Nation of Oklahoma. The agreement brings four Choctaw Casino & Resorts properties, representing nearly 2,000 rooms, into the Wyndham portfolio. Led by Choctaw's flagship resort, Choctaw Casino & Resort-Durant, now part of the Wyndham Grand portfolio, three additional properties join Wyndham's globally recognized Trademark Collection by Wyndham brand, with the Choctaw Nation retaining ownership and management of all four resorts.

Wyndham Grand
Durant, Oklahoma, United States
Rebranding

Hotel Heron, An Aparium Group Hotel, Joins Curio Collection by Hilton

Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world's most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.

Curio – A Collection by Hilton
Alexandria, Virginia, United States
Rebranding

Introducing The Milo, Hotel by the Sea: Multi-Million-Dollar Renovation and Rebrand Complete for Cherished Santa Barbara Coastal Retreat

A new chapter has officially begun for one of Santa Barbara's most beloved coastal landmarks. The Milo, Hotel by the Sea (The Milo), formerly Hotel Milo, has unveiled the results of a multi-million-dollar renovation and rebrand significantly elevating the guest experience. The comprehensive transformation includes a full reimagination of all 121 guestrooms, upgraded outdoor gathering spaces, and a refreshed brand identity, marking the most extensive update to the property in more than 30 years and positioning The Milo as one of Santa Barbara's premier design-forward, experience-led boutique hotels.

The Milo
Santa Barbara, California, United States
Rebranding

JW Marriott Las Vegas and Rampart Casino Announce Property-Wide Rebrand, Officially Becoming The Resort at Summerlin

-JW Marriott Las Vegas and Rampart Casino today announced a property-wide rebrand, officially uniting the celebrated resort and casino under a new identity, The Resort at Summerlin. Effective January 1, 2026, the rebrand marks a significant milestone in the property's ongoing $75 million, multi-year renovation and its evolution as a premier luxury destination in the heart of Summerlin.

The Resort at Summerlin
Las Vegas, Nevada, United States
Rebranding

Valencia Hotel Collection Announces the Closing of Tyler Hotel Partners, LP, Formed to Build a New Hotel on the Square in Downtown Tyler, Texas

Valencia Hotel Collection is proud to announce the official acquisition of property on the newly expanding Square in downtown Tyler, Texas, to build a new full-service hotel designed as a reimagining of the old Blackstone hotel of yesteryear. This marks a major milestone in the group's continued expansion. Slated to become another addition to the Valencia Hotel Collection, Hotel Blackstone will open as a high-profile, boutique property and a Tribute Portfolio Hotel by Marriott.

Valencia Hotel Collection (VHC)
Tyler, Texas, United States
Rebranding

Where Deco Dreams Meet Ocean Breezes: Balfour Miami Beach Joins Wyndham's Registry Collection Hotels

With decades of iconic style and undeniable flair, Balfour Miami Beach makes its grand entrance into Registry Collection Hotels, adding a splash of classic Art Deco cool to the brand's curated lineup of independent gems. The 82-room South of Fifth landmark is where golden-era glamour meets modern Miami sophistication, ushering in a bold new chapter for one of the city's most celebrated and beloved destinations.

Registry Collection Hotels
Miami Beach, Florida, United States
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Rebranding

Blossom Hotel Houston Elevates Guest Experience by Joining Curio Collection by Hilton

Blossom Hotel Houston proudly announces its transformation into Blossom Hotel Houston, Curio Collection by Hilton, which debuted on September 30, 2025. This highly anticipated rebrand ushers in a new era for the property, pairing the individuality of an independent lifestyle hotel with the global recognition, reach and loyalty benefits of Curio Collection by Hilton.

Curio – A Collection by Hilton
Houston, Texas, United States
Rebranding

Timeless Building, Thoughtful Stays: Kingslane Group Breathes Life Into Hotel Napoleon

Memphis's skyline just welcomed a powerful new story. The historic Hotel Napoleon, a century-old landmark in the heart of downtown, has officially reopened under the voco by IHG brand, thanks to the forward-thinking support of KingsLane Group (KLG). The transformation represents not just a restoration of one of Memphis's treasured buildings, but also a strategic move for voco as it expands into the U.S. market.

voco Hotels
Memphis, Tennessee, United States
Rebranding

The Seagate Hotel, Golf & Beach Club Joins Marriott Bonvoy's Autograph Collection

The Seagate Hotel, Golf & Beach Club proudly announces its debut as the first Autograph Collection property in Delray Beach following a comprehensive $55 million transformation encompassing the hotel, private Beach Club and championship Golf Club. This milestone reinforces The Seagate's standing as Delray Beach's premier luxury destination, bringing expanded global visibility, world-class operational support and elevated brand distinction, all while maintaining The Seagate's private ownership, distinctive culture and renowned guest experience under Turnberry, a leader in world-class placemaking.

Autograph Collection Hotels
Delray Beach, Florida, United States
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Rebranding

Grand Bay Hotel San Francisco Announces Rebrand and Affiliation with Marriott

Blending independent coastal charm with the trusted standards of a global hospitality leader, the Grand Bay Hotel San Francisco officially joined the Marriott portfolio in early October 2025. The 421-room, AAA Four Diamond waterfront property in Redwood Shores now welcomes guests to enjoy Marriott Bonvoy® rewards and perks — with a full-scale renovation planned for 2026, ahead of an official rebrand to the Marriott Redwood Shores in early 2027. The renovation will include Marriott's M Club, an exclusive lounge offering elite guests and select room bookings a premium space to relax, work, and enjoy extra services in a comfortable, upscale setting.

Marriott
Redwood City, California, United States
Rebranding

Hotel Glorieta Officially Opens in Santa Fe, Ushering in a New Era of Southwestern Hospitality

Hotel Glorieta, a new leisure resort perched on a scenic hilltop above downtown Santa Fe, is officially opening on October 25 to unveil a thoughtfully reimagined hotel experience to guests. Following its soft opening on September 15, the 128-room property — now owned by Bullwhip Capital and JMI Realty, who are also behind Santa Fe's beloved El Rey Court - is bringing a strong community-oriented spirit to the city, with public spaces inspired by Santa Fe's landscape, history, and culture, including a music venue, bar and lounge, outdoor pool and hot tub, and direct access to sprawling BLM land.

Hotel Glorieta
Santa Fe, New Mexico, United States
Rebranding

Carté Hotel Unveils Bold Transformation with a Full Rebranding, Reimagined Lobby and Introduction of the All New Canvas Café + Lounge

Carté Hotel San Diego Downtown, a Curio Collection by Hilton and Independent Collection® Hotels & Resorts property located in the vibrant neighborhood of Little Italy is proud to welcome in the newest chapter for the hotel with an all-new rebranding that celebrates San Diego's creative culture, a complete renovation of its lobby, lounge, and reception areas, and the introduction of Canvas Café + Lounge, a vibrant, locally inspired restaurant and lounge concept operated by San Diego food & beverage titans RMD Group. Now open to hotel guests and the local San Diego community, the transformative project kicks off a dynamic new era for Little Italy's most exciting hotel, offering an even more elevated experience that seamlessly blends refreshed design and décor with an inspired culinary and beverage program.

Curio – A Collection by Hilton
San Diego, California, United States
Rebranding

Monomoy Property Ventures and Axonic Capital Acquire 590 West Peachtree Street in Atlanta; Plans Conversion to Flagship Marriott Brand

Monomoy Property Ventures ("Monomoy"), a real estate investment firm specializing in high-value hospitality and mixed-use assets, and Axonic Capital, a real estate-focused investment manager, have acquired 590 West Peachtree Street—currently operating as Crowne Plaza Atlanta Midtown. The property will undergo a significant renovation led by Monomoy and a top-tier design team, transforming it into The Marriott Atlanta, a flagship under the Marriott Hotels brand. Kentucky-based Schulte Hospitality Group has been selected to manage the property.

Marriott
Atlanta, Georgia, United States
Rebranding

Introducing Hotel Granada, Our First Member in Atlanta

Following Hotel Granada's successful launch last year, Design Hotels is excited to welcome the property to its portfolio as a new member hotel and the brand's first destination in Atlanta, GA. As a member, the 120-room hotel will now participate in the Marriott Bonvoy® program, offering exclusive perks and loyalty rewards to a new global audience of lifestyle-focused travelers.

Design Hotels
Atlanta, Georgia, United States