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Hotel Rebrandings

Rebranding

Coury Hospitality Converts the La Quinta by Wyndham to a Hilton Garden Inn at Los Angeles International Airport

Coury Hospitality, a leading lifestyle hospitality management company renowned for its exceptional service and innovative strategies that transform hotels into vibrant community hubs, has announced the opening of its newest property, the Hilton Garden Inn LAX Los Angeles Airport. Located at 5249 West Century Boulevard, the hotel has been recently renovated after its conversion from a La Quinta by Wyndham hotel. The 280-room hotel is owned by NewcrestImage and managed by Coury Hospitality of Grapevine, Texas.

Hilton Garden Inn
Los Angeles, California, United States
Rebranding

Coast Hotels Announces New Franchised Property in North Vancouver, British Columbia

Coast Hotels Limited, a fully owned subsidiary of APA Hotel Canada, Inc. and one of North America's fastest-growing and one of Canada's largest hotel brands, is pleased to announce the official opening of its latest franchised property in North Vancouver, British Columbia. The reimagined Coast Lonsdale Quay Hotel officially opened its doors as a Coast Hotel on September 3rd, 2025.

Coast
North Vancouver, British Columbia, Canada
Rebranding

Keswick Hall Joins Preferred Hotels & Resorts’ Legend Collection

Preferred Hotels & Resorts has proudly accepted Keswick Hall into its prestigious Legend Collection, a globally celebrated portfolio of exceptional properties set in the world's most remarkable destinations. Nestled in the heart of the Virginia Piedmont region, the luxury resort and historic landmark boasts distinctive design, attentive service, and innovative cuisine. As part of the Legend Collection, Keswick Hall joins an elite group of distinguished properties recognized for their exquisite accommodations, intuitive and personalized service, world-class dining, and transformative spa offerings. This exclusive designation reflects Keswick Hall's commitment to delivering unforgettable guest experiences and representing the very highest standards of luxury.

Keswick Hall & Golf Club
Keswick, Virginia, United States
Rebranding

Hotel Granada Joins Design Hotels Portfolio

Hotel Granada, Atlanta's design-driven hideaway in Midtown, is proud to announce its inclusion in the Design Hotels™ portfolio—a curated collection of independent hotels known for pushing the boundaries of hospitality, architecture and immersive guest experiences. As a member, the hotel will now participate in the Marriott Bonvoy® program, offering access to exclusive perks and loyalty rewards to a new global audience of creative and lifestyle-focused travelers.

Design Hotels
Atlanta, Georgia, United States
Rebranding

Raines Continues Strategic Expansion with Home2 Suites by Hilton Charlotte University Research Park in Charlotte, NC

Raines, a leading hospitality management, development, and investment organization, has added Home2 Suites by Hilton Charlotte University Research Park in Charlotte, NC, to its management portfolio. Raines, living up to its reputation as a "one-stop-shop" for hotel investors, assisted the undisclosed owner in acquiring the property, facilitating the transaction from start to finish.

Home2 Suites
Charlotte, North Carolina, United States
Rebranding

Bernardus Lodge & Spa Joins Preferred Hotels & Resorts’ Legend Collection

Preferred Hotels & Resorts has welcomed Bernardus Lodge & Spa - Carmel Valley's distinguished Wine Country escape - into its esteemed Legend Collection. Representing a curated selection of the world's most extraordinary properties set in truly remarkable destinations, Preferred Hotels & Resorts' Legend Collection is known for its global sophistication and cultural richness. This exclusive portfolio is designated for distinguished properties that represent the very highest levels of luxury, featuring exquisite accommodations, bespoke service, renowned dining, and exceptional spas, all contributing to truly unforgettable guest stays.

Legend (Preferred Hotel Group)
Carmel Valley, California, United States
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Rebranding

Rebel Hotel Company Expands West Coast Presence with Domain Sunnyvale

Rebel Hotel Company, a fast-growing independent hospitality firm known for its creative operational approach and high-performing portfolio, today announces the addition of Domain Sunnyvale to its West Coast collection. Located in the heart of Silicon Valley, Domain Sunnyvale represents a strategic expansion for Rebel as it continues to scale its footprint across key innovation and business markets nationwide.

Rebel Hotel Company
Sunnyvale, California, United States
Rebranding

Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

Accor, in partnership with businessman and casino owner Phil Ruffin, today announced the signing of Treasure Island - TI Las Vegas Hotel & Casino, Handwritten Collection. The salient 2,884 key property overlooks the city's premier racing circuit and features some of the best panoramic views of Las Vegas. To be operated under a franchise agreement with Accor when it officially debuts later this year, Treasure Island - TI Las Vegas Hotel & Casino, Handwritten Collection joins a global portfolio of carefully curated hotels and becomes the second Handwritten Collection address in the United States, following Hotel Stratford San Francisco - Handwritten Collection last year. The signing further increases Accor's presence in the Americas region, with more than 550 hotels open and operating, and reflects the Group's growing presence across North America.

Handwritten Collection
Las Vegas, Nevada, United States
Rebranding

Nemacolin Joins Preferred Hotels & Resorts’ Legend Collection

Nemacolin, the year-round resort playground nestled on more than 2,200 acres of southwestern Pennsylvania's Laurel Highlands, has been accepted into membership of Preferred Hotels & Resorts' prestigious Legend Collection. The ultimate portfolio of exceptional properties in the world's most remarkable destinations, the Preferred Hotels & Resorts Legend Collection is globally sophisticated, culturally-refined, and promises unforgettable guest experiences. Featuring exquisite accommodations, stellar and intuitive personal service, renowned dining, and exceptional spas, being part of this exclusive group is designated for distinguished properties who represent the very highest levels of luxury.

Legend (Preferred Hotel Group)
Farmington, Pennsylvania, United States
Rebranding

Salamander Washington DC Joins Preferred Hotels & Resorts’ Legend Collection

Salamander Washington DC, a recently revitalized urban retreat along Washington D.C.'s vibrant Southwest waterfront, has been accepted into membership of Preferred Hotels & Resorts' prestigious Legend Collection. The ultimate portfolio of exceptional properties in the world's most remarkable destinations, the Preferred Hotels & Resorts Legend Collection is globally sophisticated, culturally-refined, and promises unforgettable guest experiences. Featuring exquisite accommodations, stellar and intuitive personal service, renowned dining, and exceptional spas, being part of this exclusive group is designated for distinguished properties who represent the very highest levels of luxury.

Legend (Preferred Hotel Group)
Washington, District of Columbia, United States
Rebranding

Park Hyatt Set to Debut in Vancouver in 2026

Hyatt Hotels Corporation (NYSE: H) has announced plans for a luxury Park Hyatt hotel in the heart of downtown Vancouver, slated for 2026. The hotel, formerly Shangri-La Vancouver, is now operating as Hyatt Vancouver Downtown Alberni until a multi-million-dollar redesign enhances and elevates the hotel's guestrooms, residential style lobby, public spaces and spa, and the hotel joins the Park Hyatt brand.

Park Hyatt
Vancouver, British Columbia, Canada
Rebranding

Rimrock Banff to Join Accor's Emblems Collection

Rimrock Banff, Emblems Collection one of the most iconic retreats in the Canadian Rockies, is poised to redefine mountain luxury as the first Emblems Collection property in North America. Owned by Oxford Properties Group and a capital partner, the resort will undergo a fully transformative renovation beginning in October 2025 and will reopen in summer 2026 as a flagship for Accor's newest luxury collection brand, blending its storied legacy with a visionary redesign.

Emblems Collection
Banff, Alberta, Canada
Rebranding

New Hotel Concept, 27 North, Unveils a Vibrant New Identity in Downtown Healdsburg

A Healdsburg classic from Foley Entertainment Group is entering an exciting new era. Hotel Les Mars, long known for its European-inspired charm, is officially rebranding as 27 North, introducing a vibrant new identity and immersive guest experience across its 16 rooms and venues that reflects the soul of modern wine country. Situated steps from the Healdsburg Plaza, 27 North will continue the hotel's tradition of high-service hospitality, now infused with a fresh, playful spirit offering enhanced guest programming and all-new experiences. The reimagined concept draws inspiration from the creative energy of its destination, offering a more lively home base for experience-obsessed travelers seeking new ways to explore wine country.

Foley Entertainment Group
Healdsburg, California, United States
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Rebranding

Millennium Hotels and Resorts Unveils Rebranding of Millennium Downtown to M Social Hotel New York Downtown

Millennium Hotels and Resorts is pleased to announce the rebranding of Millennium Downtown New York as M Social Hotel New York Downtown, scheduled to debut in summer 2025. Following the successful opening of M Social Hotel New York Times Square, this latest addition significantly expands the presence of the M Social brand within Manhattan's vibrant Financial District.

M Social
New York, New York, United States
Rebranding

Iconic Ambassador Hotel of Waikiki Becomes Hawaii’s First Tapestry Collection by Hilton

The Ambassador Hotel of Waikiki, Tapestry Collection by Hilton on the island of O'ahu, has officially joined Hilton as the first Tapestry Collection property in Hawai'i. Situated at the gateway to Waikiki, this beloved hotel blends a legacy of local charm with Hilton's globally renowned hospitality and expansive benefits. The Ambassador Hotel of Waikiki is operated by Highgate, who continues to bring its expertise as a premier real estate and hospitality management company to the islands of Hawai'i. The collaboration marks a new chapter that honors the hotel's deep roots in the community while introducing guests to the distinctive, story-driven spirit of the Tapestry Collection.

Tapestry Collection by Hilton
Honolulu, Hawaii, United States
Rebranding

The Radical Hotel in Asheville Joins Tapestry Collection by Hilton

The Radical Hotel, a boutique hotel and living art installation in Asheville's River Arts District, has joined Tapestry Collection by Hilton. The Radical Asheville, Tapestry Collection by Hilton becomes part of Tapestry Collection by Hilton, a collection of nearly 160 independent hotels, each offering an original, vibrant personality, where unique stories come to life and offer authentic experiences in off-the-beaten-path locations.

Tapestry Collection by Hilton
Asheville, North Carolina, United States
Rebranding

Hotel Milo Announces Multi-Million-Dollar Renovation and Reimagination to “The Milo,” Ushering in a New Era for the Beloved Santa Barbara Coastal Property

Hotel Milo, the boutique beachfront property located in the sun-kissed Pacific enclave of Santa Barbara, has embarked on a multi-million-dollar renovation and rebranding effort. The first phase of the full-scale reimagination is underway, with a floor-to-ceiling revitalization of the property's 121 guestrooms and refreshment of all outdoor communal spaces. Marking a new chapter for this beloved West Beach landmark positioned along W Cabrillo Blvd., the hotel will unveil its refreshed identity as "The Milo" in June 2025, with full project completion slated for summer 2025. Throughout the renovation process, the hotel will remain open to guests, with several newly redesigned guestrooms now complete and available for reservation.

The Milo
Santa Barbara, California, United States
Rebranding

Beach House Fort Lauderdale, a Hilton Resort Welcomes Guests to a Newly Crafted Resort Experience on Fort Lauderdale Beach

Today, Hilton announces the unveiling of Beach House Fort Lauderdale, a Hilton Resort, marking the transformation of the former Hilton Fort Lauderdale Beach Resort. Following extensive renovations, the reimagined resort introduces a refreshed and elevated guest experience in the heart of Fort Lauderdale. Nestled along the scenic coastline, Beach House Fort Lauderdale captures the spirit of coastal living with a focus on easy elegance, inspired amenities and locally sourced cuisine and warm, heartfelt hospitality.

Hilton
Fort Lauderdale, Florida, United States