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Hotel Rebrandings

Rebranding

Iconic Ambassador Hotel of Waikiki Becomes Hawaii’s First Tapestry Collection by Hilton

The Ambassador Hotel of Waikiki, Tapestry Collection by Hilton on the island of O'ahu, has officially joined Hilton as the first Tapestry Collection property in Hawai'i. Situated at the gateway to Waikiki, this beloved hotel blends a legacy of local charm with Hilton's globally renowned hospitality and expansive benefits. The Ambassador Hotel of Waikiki is operated by Highgate, who continues to bring its expertise as a premier real estate and hospitality management company to the islands of Hawai'i. The collaboration marks a new chapter that honors the hotel's deep roots in the community while introducing guests to the distinctive, story-driven spirit of the Tapestry Collection.

Tapestry Collection by Hilton
Honolulu, Hawaii, United States
Rebranding

The Radical Hotel in Asheville Joins Tapestry Collection by Hilton

The Radical Hotel, a boutique hotel and living art installation in Asheville's River Arts District, has joined Tapestry Collection by Hilton. The Radical Asheville, Tapestry Collection by Hilton becomes part of Tapestry Collection by Hilton, a collection of nearly 160 independent hotels, each offering an original, vibrant personality, where unique stories come to life and offer authentic experiences in off-the-beaten-path locations.

Tapestry Collection by Hilton
Asheville, North Carolina, United States
Rebranding

Hotel Milo Announces Multi-Million-Dollar Renovation and Reimagination to “The Milo,” Ushering in a New Era for the Beloved Santa Barbara Coastal Property

Hotel Milo, the boutique beachfront property located in the sun-kissed Pacific enclave of Santa Barbara, has embarked on a multi-million-dollar renovation and rebranding effort. The first phase of the full-scale reimagination is underway, with a floor-to-ceiling revitalization of the property's 121 guestrooms and refreshment of all outdoor communal spaces. Marking a new chapter for this beloved West Beach landmark positioned along W Cabrillo Blvd., the hotel will unveil its refreshed identity as "The Milo" in June 2025, with full project completion slated for summer 2025. Throughout the renovation process, the hotel will remain open to guests, with several newly redesigned guestrooms now complete and available for reservation.

The Milo
Santa Barbara, California, United States
Rebranding

Beach House Fort Lauderdale, a Hilton Resort Welcomes Guests to a Newly Crafted Resort Experience on Fort Lauderdale Beach

Today, Hilton announces the unveiling of Beach House Fort Lauderdale, a Hilton Resort, marking the transformation of the former Hilton Fort Lauderdale Beach Resort. Following extensive renovations, the reimagined resort introduces a refreshed and elevated guest experience in the heart of Fort Lauderdale. Nestled along the scenic coastline, Beach House Fort Lauderdale captures the spirit of coastal living with a focus on easy elegance, inspired amenities and locally sourced cuisine and warm, heartfelt hospitality.

Hilton
Fort Lauderdale, Florida, United States
Rebranding

InnVentures Unveils Converted AC Hotel by Marriott Portland Lake Oswego

InnVentures, a hotel management company specializing in premium select-service and extended stay hotels, announces today that the Crowne Plaza Portland-Lake Oswego will convert to the AC Hotel Portland Lake Oswego and officially opened under the new name on April 25. The conversion brings to the Lake Oswego area a highly respected hotel brand within the hospitality industry that is noted for its deeply loyal customer base.

AC Hotels by Marriott
Lake Oswego, Oregon, United States
Rebranding

Hotel Kinsley Joins Global Design Hotels™ Collection and Debuts Assembly—A 450-Person Venue Fusing Culture, Art, and Community in Kingston, NY

Hotel Kinsley, Kingston's first destination hotel, has officially joined the global Design Hotels™ collection—a curated network of independent properties known for bold design, local connection, and immersive guest experiences. As a member of Design Hotels™, Hotel Kinsley joins a global community of design-forward, culturally rooted stays that emphasize originality over uniformity. Guests can expect a boutique experience with thoughtful design, local immersion, and one-of-a-kind character—far from the standard hotel template. The partnership also opens access to Marriott Bonvoy® benefits, allowing loyalty members to earn and redeem points while staying at Hotel Kinsley.

Design Hotels
Kingston, New York, United States
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Rebranding

The Flamingo Resort & Spa Joins Tapestry Collection by Hilton

The Flamingo Resort & Spa, a mid-century modern icon in Sonoma Wine Country, is stepping into a new era as it joins Tapestry Collection by Hilton. Known for its retro-glam charm, lush 10-acre grounds, and deep roots in the community, the resort will continue to be the welcoming oasis that travelers and locals adore — now with the added benefits of Hilton Honors and the thoughtful touches of Tapestry Collection, a portfolio of hotels that celebrate individuality and local character.

Tapestry Collection by Hilton
Santa Rosa, California, United States
Rebranding

JMA Ventures Transforms Truckee's Hospitality Landscape with Martis Valley Lodge, Hilton Tapestry Collection

JMA Ventures, a leading real estate investment firm, today announced the transformation of the former Hampton Inn & Suites Truckee into the Martis Valley Lodge. This new upscale hotel, managed by Schulte Hospitality Group will be part of the Hilton Tapestry Collection brand. The property will refine hospitality in the region, offering a unique blend of mountain charm, modern amenities and personalized service.

Tapestry Collection by Hilton
Truckee, California, United States
Rebranding

Hyatt and GFI Hospitality Announce Restoration of Hotel Seville Nomad, Transition to The Unbound Collection by Hyatt

Allen Gross, Chairman of GFI Hospitality, announc­­­es today the transition of the former James NoMad Hotel to Hotel Seville NoMad, joining The Unbound Collection by Hyatt. Following the transition and an upcoming property refresh, Hotel Seville NoMad will introduce an elevated guest experience in the heart of New York's vibrant NoMad district along with a new lobby bar and amenities inspired by the historic building's vibrant past. Under Hyatt management, the hotel's restoration to its early 20th century grandeur arrives in tandem with an overarching revitalization of the historic NoMad neighborhood, delivering a new epicenter for world-class dining, shopping and artistic experiences in New York.

The Unbound Collection by Hyatt
New York, New York, United States
Rebranding

The Destination by Hyatt brand debuts in Canada with Hotel X Toronto

Hyatt Hotels Corporation (NYSE: H) and Princes Gates Hotel Limited Partnership are proud to announce Hotel X Toronto will join the Destination by Hyatt brand, marking the brand's entrance into Canada. This milestone entrance into Hyatt's Classics portfolio marks an exciting evolution for the hotel, further strengthening its identity as Toronto's premier urban resort. In the last 10 years, Hyatt has quintupled its brand presence in Canada, demonstrating its commitment to the region.

Destination Hotels
Toronto, Ontario, Canada
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Rebranding

Angad Arts Hotel Joins The Tapestry Collection by Hilton Hotel Portfolio

Angad Arts Hotel St. Louis, Tapestry Collection by Hilton, the only hotel in the world where guests can reserve a room based on the emotion of color, and St. Louis' original art hotel, announces today that it joins the Hilton portfolio under Hilton's Collection Brand, Tapestry Collection by Hilton. The Tapestry Collection is a portfolio of more than 150 independent hotels with original, vibrant personalities that encourage guests to enjoy off-the-beaten-path experiences in destinations worth exploring. The property conversion consists of upgrades to its 12th-floor check-in desks and fitness center, with an addition of a sundry area that hosts a curated selection of familiar favorites, local artisanal snacks, and gifts in the lobby, as well as guest room technology modernization and bathroom wellness additions. Developed by St. Louis-based ownership group New + Found and designed by Lawrence Group, the 146-room hotel is operated in partnership with Schulte Hospitality Group. The property welcomes Hilton Honors® members and guests starting today. Angad Arts Hotel St. Louis, Tapestry Collection by Hilton can be found on the Tapestry Collection website here.

Tapestry Collection by Hilton
St. Louis, Missouri, United States
Rebranding

The Barnett Joins World of Hyatt Loyalty Program

The Barnett, owned through a joint venture of Domain Companies and HRI Hospitality, is located in a former neighborhood institution - Barnett's Furniture Store - has maintained its connection to New Orleans' vibrant history. Situated among the city's finest cultural touchpoints, the 234-room property offers guests a dynamic New Orleans experience, with musicality and culture at its core. In addition to thoughtful updates, the hotel's culinary venues remain open and will soon receive new brand identities, including the former mainstay Italian restaurant, rooftop and pool bar, and music venue. Seaworthy restaurant remains under the same brand and culinary leadership.

JdV by Hyatt
New Orleans, Louisiana, United States
Rebranding

Maison Métier is entering The Unbound Collection as part of Hyatt’s luxury group

Maison Métier, owned by Domain Companies, is housed in a historic 1908 building and evokes the charm of a Parisian-style guesthouse, maintaining its architectural heritage while incorporating contemporary design touches. With 67 lavish guestrooms and suites, this thoughtfully curated hotel balances its storied past with modern luxury, making it a distinctive destination. Embracing its architectural history, contemporary finishes, curated art and eclectic décor, Maison Métier is committed to heightening the guest experience with elevated amenities and a selection of refreshed culinary concepts. The salon-style bar, a local favorite, continues its partnership with Paris-based Quixotic Projects, offering guests a vibrant blend of culinary delights and inventive cocktails.

The Unbound Collection by Hyatt
New Orleans, Louisiana, United States
Rebranding

The Woodlark Hotel Joins Marriott’s Tribute Portfolio

The Woodlark Hotel, a cornerstone of Portland's West End, has officially joined Marriott Tribute Portfolio, a growing collection of independent hotels that celebrate their distinct character and connection to their communities. The move allows Woodlark to maintain its bespoke identity while offering the benefits of Marriott Bonvoy, including expanded booking access and loyalty program perks.

Tribute Portfolio
Portland, Oregon, United States
Rebranding

IHG Hotels & Resorts introduces Hotel Spero, Vignette Collection, in San Francisco

IHG Hotels & Resorts (IHG) is proud to welcome Hotel Spero to Vignette Collection, a family of one-of-a-kind hotels in destinations to remember. Perched just steps from San Francisco's iconic Union Square and the Theater District, this latest addition to IHG's fast growing luxury and lifestyle portfolio, owned by an affiliate of Fairwood Capital and operated by Aperture Hotels, marks the brand's first hotel to open on the West Coast.

Vignette Collection
San Francisco, California, United States
Rebranding

The Shelborne by Proper to Open this Spring in Miami Beach, Florida

The Shelborne by Proper in Miami Beach, Proper Hospitality's first entry into the Florida market, launches reservations for May 1, 2025. Located on the famed Collins Avenue, The Shelborne Hotel opened in 1940 welcoming a variety of notable guests throughout its rich history. Now, the beachfront property of 251 rooms, suites and villas - a majority with ocean views - will soon be brought back to its mid-century grandeur following a $100 million renovation.

Proper Hotels
Miami Beach, Florida, United States