PKF Hospitality Research (PKF-HR) today announced that, according to the May 2010 edition of Hotel Horizons®, U.S. hotels should enjoy a 1.7 percent growth in RevPAR in 2010, but bottom-line profits (NOI) will contract another 1.4 percent. The projection of growth in RevPAR for 2010 marks a very positive change in the outlook for the U.S. lodging industry since PKF-HR's last forecast published in March of 2010.
In year-over-year measurements, the industry’s occupancy increased 6.4 percent to 57.0 percent. Average daily rate ended the week virtually flat with a 0.8-percent decrease to US$97.08. Revenue per available room rose 5.6 percent to US$55.30.
The summer travel season comprises June, July and August. STR predicts summer occupancy will increase 2.2 percent from summer 2009 to 63.1 percent, average daily rate will decrease 1.9 percent to US$95.16, and revenue per available room will end the summer virtually flat with a 0.2-percent increase to US$60.03.
The United States Hotel Industry Leading indicator, or HIL, went up 0.4 percent during March, the second monthly increase after a slight dip in January's reading, according to economic research firm e-forecasting.com in conjunction with STR. The metric rose 0.5 percent in February.
In year-over-year measurements, the industry’s occupancy increased 5.7 percent to 58.8 percent. Average daily rate dropped 1.5 percent to US$98.07. Revenue per available room rose 4.2 percent to US$57.62.
The U.S. hotel industry reported mixed results in the three key performance metrics for first-quarter 2010 in year-over-year measurements, according to data from STR. The industry’s occupancy was up 2.3 percent to 51.9 percent, average daily rate fell 4.3 percent to US$96.27, and revenue per available room decreased 2.1 percent to US$50.01.
In year-over-year measurements, the industry’s occupancy increased 12.6 percent increase to 59.2 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to US$96.31. Revenue per available room for the week was up 12.1 percent to US$57.00.
Recent analysis by Deloitte, the business advisory firm, has found that revenue per available room (revPAR), a key performance indicator for the hotel industry, jumped 157.5 percent to CAD$202 in Vancouver during the month of February when it hosted the 2010 Winter Olympic Games.
The U.S. hotel industry reported decreases in all three key performance measurements during the week of 28 March-3 April 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 3.6-percent decrease to 54.1 percent. Average daily rate dropped 4.4 percent to finish the week at US$94.45. Revenue per available room for the week was down 7.9 percent to US$51.05.
The face of the U.S. hotel industry’s recovery is taking on a different look. According to STR’s revised forecast for 2010 and 2011, recovery could be influenced by things such as tax changes and health-care reform. The means a rebound will come quicker in 2010 but could get slow as 2011 unfolds.
Over the last several years, tourism, hospitality and leisure (THL) companies have experienced a downturn of historical proportions. Companies were glad to see 2009 come to an end. The protracted recession in the United States that began in late 2007 and the global meltdown of financial markets that occurred a year later led to a sharp cutback in spending from businesses and consumers. As both leisure and business travel contracted, many sectors suffered multi-year declines that were the worst ever recorded by industry-watchers.
Mark Woodworth, President of PKF Hospitality Research, and Robert Mandelbaum, Director of Research Information Services, walk through the latest economic thinking behind the March - May 2010 Edition of Hotel Horizons®.
The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 21-27 March 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the week with a 5.9-percent increase to 59.9 percent. Average daily rate dropped 1.6 percent to finish the week at US$98.29. Revenue per available room for the week was up 4.2 percent to US$58.89.
The Canadian hotel industry reported increases in all three key performance measurements during the week of 21-27 March 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy increased 3.1 percent to 59.2 percent. Average daily rate ended the week virtually flat with a 0.2-percent increase to CAD$120.75. Revenue per available room for the week went up 3.2 percent to CAD$71.46.
In year-over-year measurements, the industry’s occupancy ended the week with a 5.2-percent increase to 61.4 percent. Average daily rate dropped 1.9 percent to finish the week at US$98.30. Revenue per available room for the week was up 3.2 percent to US$60.39.
The U.S. hotel industry posted mixed results in the three key performance measurements during February 2010, according to data from STR. In year-over-year measurements, the industry's occupancy ended the month virtually flat with a 0.9-percent increase to 53.0 percent. Average daily rate dropped 4.5 percent to finish the month at US$96.40. Revenue per available room for the month decreased 3.6 percent to finish at US$51.09.
While declining values, debt maturity and tight credit access, and stalled construction may continue to plague commercial real estate in the United States for the remainder of 2010, economic indicators point towards the potential for economic recovery this year. For investors, this environment reveals a window of opportunity in 2010 when investment in distressed assets may prove to be opportune, according to Deloitte's Perspectives on Real Estate: Uncovering Opportunity in a Distressed Market, released today.
PKF-HR is forecasting hotel rooms revenue to grow 10.5 percent on a per-available-room basis (RevPAR) in 2012. "The U.S. lodging industry has not seen double-digit growth in RevPAR since the inflationary days of the late 1970s and early 1980s," said R. Mark Woodworth, president of PKF Hospitality Research. "The strong growth in RevPAR is driven by Moody's Economy.com's forecasts for income and employment. In 2012, Moody's is projecting income to grow at a 4.4 percent pace, something we have not seen since 2006. In addition, the 3.2 percent forecast growth for employment that year is an all-time high since 1988."
The Hotel Industry Pulse Index (HIP) posted a slight recovery in February, according to economic research firm e-forecasting.com in conjunction with STR. After edging down 0.5 percent in January, HIP improved 1.3 percent in February.
In year-over-year measurements, the industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15.