Choice Hotels International Introduces Sharpened Brand Identities and Refreshed Brand Prototypes for Comfort and Country Inn & Suites by Radisson

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, is introducing new, value-engineered prototypes for Comfort and Country Inn & Suites by Radisson that will provide more revenue driving spaces for owners within the same footprint and achieve a 10 to 15 percent reduction in construction costs. In addition, the brand identities for both Comfort and Country Inn & Suites have been sharpened to create even more distinction within the marketplace for travelers, fortifying Choice Hotels' industry-leading upper midscale brands. Throughout the year, Choice Hotels plans on testing and rolling out a series of new and evolved brand hallmarks, including an updated breakfast offering, furniture, fixtures, and equipment (FF&E) packages and more as the franchisor continues to invest in its brands, driving growth and long-term brand success.

HomeToGo Unveils Top U.S. Cities for St. Patrick’s Day Value Vacations, Based on Search and Price Insights

HomeToGo, the marketplace with the world’s largest selection of vacation rentals, revealed the most in-demand yet value-packed St. Patrick’s Day destinations across the U.S., using exclusive search and price data. For travelers who want to experience superb celebrations without packing their passport, HomeToGo has identified the pot of gold for festive trips, featuring 15 U.S. locations ranked by affordability and popularity.

Hyatt Select Announced as Hyatt’s First Conversion-Friendly Transient Brand in the Upper-Midscale Segment in the Americas

Hyatt Hotels Corporation (NYSE: H) today announced plans for Hyatt Select, a new upper-midscale transient brand designed to meet the needs of modern travelers while delivering an efficient, cost-effective model for owners. The Hyatt Select brand will strengthen Hyatt’s upper-midscale presence complementing Hyatt Studios, Hyatt’s extended-stay brand in the category, which marked the opening of its first property, Hyatt Studios Mobile / Tillmans Corner, on Feb. 18.

HSMAI Celebrates 68th Annual Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) celebrated the best in travel marketing at the Adrian Awards Celebration on Tuesday, February 18, at the New York Marriott Marquis, with more than 500 industry and agency executives in attendance. This year, the 68th annual competition theme, “Wish You Were Here,” celebrates the moments and contributions that comprised the most innovative and successful travel marketing, public relations, advertising, and integrated campaigns.

Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities and “find exactly what they’re booking for.”

Hyatt CEO Named 2025 Cornell Hospitality Icon

The Cornell Peter and Stephanie Nolan School of Hotel Administration is pleased to share it has selected an outstanding leader in the hotel industry, Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation, to receive the 2025 Cornell Hospitality Icon of the Industry Award. The award is scheduled to be presented at the Cornell Icon and Innovator Awards event in New York City on June 3, 2025.

2025 Trends Webinar – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

We are excited to announce our 2025 Digital Marketing Trends Webinar on January 9, 2025, at 10 AM PT / 1 PM ET. Join Milestone Founder and President, Benu Aggarwal; Bill Hunt, President of Back Azimuth Consulting; and Q&A with Barry Schwartz, CEO of RustyBrick, as we explore the critical shifts and innovations shaping the future of digital marketing. As we move further into an AI-driven landscape, understanding and integrating these trends will be essential to staying ahead of the competition. Below are some of the key trends we will discuss, along with the data supporting insights

The Mille Club: Exploring SoCal Luxury at El Encanto, a Belmond Hotel

A quick jaunt up the coast for Angelenos or anyone else in Southern California (SoCal) is the picturesque haven of Santa Barbara with its never-ending white sand beaches surrounded by trendy restaurants and beachfront accommodations. But drive a few minutes up the city’s hills, and you will reach the El Encanto, a secluded, 7.5-acre oasis of verdant gardens tucked into the upper reaches. Here, a serene presence contrasts the endless hubbub of cars, people, boats, and related commercial activities.