Insights from John Jimenez, VP of eCommerce, Noble Investment Group, co-Chair HSMAI Marketing Advisory Board, during the HSMAI Marketing Strategy Conference, part of HSMAI Commercial Strategy Week 2022.
Today, we’re talking about… acquiring new customers. Here’s the thing. You’ve got to align your digital strategy around one, clear goal.
It’s all a bunch of Hocus Pocus at the Sanderson Sisters’ cottage, where, for the first time ever, guests can run amok this Halloween season when the soul-stealing, spellbinding trio invites visitors to get into the Halloween ‘spirit’ with an overnight stay at the scene of their scheming.
St. Kitts Tourism Authority (SKTA), the official destination marketing organization for the island of St. Kitts in the Caribbean, hosted a launch event in New York City to kick off its latest brand campaign “Venture Deeper” developed by Tambourine, the country's agency of record.
Fall is the ultimate season to relish the robust flavors of freshly harvested ingredients. Whether you enjoy dining at award-winning restaurants, delight in dishes prepared by celebrity chefs, or savor snacking on more casual cuisine, there’s a foodie fest to suit every type of traveler.
The air is starting to become a little bit crisper and cooler in parts of the U.S., which means the leaves are on the brink of turning into a spectacular display of color and pumpkin spice is everywhere!
How not all meeting planners are meeting planners.
Those hoping to hear waves crashing and feel sand beneath their toes are naturally drawn to coastal hotspots such as Miami and Waikiki. While these destinations no doubt offer a chance to unwind and relax in a sun-soaked setting, they aren’t the only beachfront vacation spots worthy of exploration.
According to Tripadvisor’s Fall Travel Index, which references search and site data between the period of September 1 - November 30, 2022 to reveal consumer travel trends, more than half (56%) of Americans plan to take a trip of at least four nights this fall, and Labor Day weekend is an easy time to do just that.
The evolution within the hospitality industry to break down silos between commercial disciplines – especially sales, marketing, revenue management, and distribution – continues to accelerate. “Commercial Strategy” is on the tip of many tongues these days in the press, in the academic world, across HSMAI’s advisory boards, and in the corporate offices of hotel brands, management companies, and owners. There are lots of questions about commercial strategy including:
The Hotel Martinique (560 rooms) at the northeast corner of Broadway and 32nd Street was constructed in three phases in 1897-98, 1901-03 and 1909-11. Developer William R. H. Martin built and expanded his hotel because the center of theater life had moved up Broadway to 39th Street where the Metropolitan Opera House had been built in 1883.
Duetto, the hospitality industry’s leading software as a service provider (SaaS) of revenue strategy solutions, announced today that its revenue strategy platform has been selected by Soul Community Planet (SCP), a purpose-driven Holistic Hospitality company, to optimize revenue across its growing portfolio of hotel properties.
Sonesta International Hotels Corporation (Sonesta), one of the fastest-growing hospitality companies in the U.S., today announced it is teaming up with Shell to provide travelers with savings on gas through its Sonesta Travel Pass loyalty program. Sonesta Travel Pass members who sign up for a Fuel Rewards® membership can receive a one-time discount of $0.30 per gallon at participating Shell locations beginning today and quarterly bonus offers for more gas savings through May 2023.
Officials of the California Lodging Investment Conference [CLIC], the only hospitality conference focused on the California hotel market, today announced that the upcoming, sixth annual gathering will take place March 1-2, 2023, at the Westin South Coast Plaza in Costa Mesa, Calif.
Labor Day marks the transition to the beginning of fall, with many using the long weekend to travel and squeeze in some final summer memories. For some guests, this Labor Day is an opportunity for a final summer solo adventure, with single trip bookings for the holiday weekend increasing by more than 20 percent compared to 20211.
Orlando might be the top U.S. choice for hosting meetings, but it doesn’t have to be O-Town or bust. There are other cities not commonly considered for meetings and events that might work in your organization’s favor.
U.S. News & World Report, publisher of Best Hotels, Best Cruise Lines and Best Vacations, today revealed the 2022-2023 Best Travel Rewards Programs to assist everyday travelers with finding the best loyalty program for their travel needs.
Today, we’re talking about… Google’s metasearch ads. Hospitality marketers have grown intimately familiar with Google search ads
HSMAI will welcome sales professionals eager to discuss today’s critical issues and identify solutions at the Sales Leader Forum in Frisco, Texas, on October 20, 2022. This exciting HSMAI Commercial Strategy event advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders through the sharing of important trends, critical insights, and best practices.
From this summer’s air travel chaos to staffing shortages in hospitality sectors around the world, the impact of the COVID-19 pandemic on travel persists to this day.