The strategy behind your 2027 hotel marketing plan
Cendyn's guide outlines how to build a structured 2027 hotel marketing calendar that ties promotions to demand gaps, channel mix, and profitability rather than reactive discounting.
White Papers
Federal Policy Turbulence Impacts U.S. Hotel Demand, Finds Kalibri Labs
A sweeping new analysis from Kalibri Labs, the hospitality industry's leading revenue performance intelligence platform, reveals the current impact of federal funding changes and macroeconomic uncertainty on the U.S. hotel industry. The white paper, Navigating Market Turbulence: The Impact of Federal Policy Changes on U.S. Hotel Performance and Demand Outlook, dissects data from more than 35,000 hotels and reveals how federal policy decisions are reverberating through travel segments and regional markets.
WATG Publishes New White Paper “The Evolution of Lifestyle Select-Service Hotels”
WATG has released a new white paper titled, "The Evolution of Lifestyle Select-Service Hotels". The paper explores the select-service hotel model, and its proven ability to withstand economic downturn, resulting in higher profit margins compared to their full-service counterparts. The design strategy around select-service hotels is to maximize space efficiency which results in a lean labor model. The 14-page report dives into the differences between hotel models that straddle both lifestyle and select-service categories.