According to Bloomberg, over 300 million doses of COVID-19 vaccines have already been administered; President Biden said the U.S. expects to vaccinate every adult by mid-May, and 53.7% of Israelis has received the first dose of the coronavirus vaccine. We are still not out of the woods, but things look brighter than they did just a few months ago. It is likely, therefore, that travel demand will slowly return in 2021, and we're already seeing some destinations with a decent pickup for the summer. With these first signs of hope, it's quite predictable that hotels will fight hard for market share, especially during this unstable year. In this particular situation, how can your hotel stand out from the crowd and stay ahead of the curve?

Raul Moronta
Raul Moronta
CRME, CHIA, Chief Commercial Officer at Remington Hotels
Diego Fernandez Perez De Ponga
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group
Scott Dahl
Scott Dahl
SVP Sales, Marketing, & Revenue Management at The Wurzak Hotel Group
Kelly McGuire
Kelly McGuire
Principal Travel & Hospitality, ZS
Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions
Harald Bindeus
Harald Bindeus
Commercial Leader | Marketing, Revenue Management, Sales |
Sharad Kapur
Sharad Kapur
Revenue & Distribution Strategist
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Oleksii Kapichin
Oleksii Kapichin
Revenue Management Expert
Michail Tzouvelekis
Michail Tzouvelekis
Director of Global Marketing, Fornova

This is just a personal view, but with all the lockdowns and isolation, I think people are really craving experiences and human-interaction. And I know that the trend has been towards contact-less check-in and reducing staff costs, but at the same time if I had a hotel, I would try to stand out by focusing promotional material more than ever on the human experience of the guest.

Christoph Hütter
Christoph Hütter
Non-traditional Revenue Manager & Consultant