Explore the evolution of the marketing campaign during the Covid-19 pandemic and the impact of the crisis on the travel and hospitality industry. The white paper includes insights and analysis from The Leading Hotels of the World’s Chief Marketing Officer Phil Koserowski and the author of Corporate Agility’s Michael Wong.
The Hospitality Sales and Marketing Association International (HSMAI) and TrustYou present Do You Know Your Guests?, a new white paper that discusses how the pandemic changed guest behavior, including how they travel and what they expect from hotels; best practices for responding to guest feedback; and how automated solutions can help.
The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New RMS: A Buying Guide, a new white paper that explores modern hotel revenue management systems, including how they have evolved — and how they need to evolve — in the aftermath of the pandemic that has seriously disrupted the hospitality industry. Through interviews with revenue leaders across the industry, HSMAI and Revenue Analytics have created a guide to help hoteliers make informed decisions about revenue technology now and in the coming years.
Regenerative Travel, a benefit[1] corporation providing support services to a network of independently owned eco-luxury boutique hotels who are dedicated to the highest levels of social and environmental impact, today released a white paper as a "primer for regenerative travel." This paper leverages case studies from hotels like Fogo Island Inn, Great Plains Conservation, and Six Senses (complete list of hotels below) who might be practicing regeneration without explicitly using the terminology; plus a lexicon of "regenerative terminology" so readers can go from the theoretical to the practical applications of Regenerative Travel as a force for positive change. This paper is authored by the Co-founder of Regenerative Travel, Amanda Ho, and produced by CatchOn, a Finn Partners Company.
The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication examines revenue teams during the pandemic and after the pandemic, and identifies the right solution for right now.
Well-being and all that it encompasses has become, now more than ever, an essential part of the overall travel experience, moving from megatrend to leading expectation as consumers worldwide seek to advance their health, mindfulness and peace of mind. With societal habits shifting and wellness taking on new and farther-reaching meaning in response to the global pandemic, the desire and need for wellness and its positive effects cannot be understated. Serenity, harmony, relaxation, recovery and pleasure are the pursuits of well-being that fuel and rejuvenate luxury travelers globally.
WATG has released a new white paper titled, "The Evolution of Lifestyle Select-Service Hotels". The paper explores the select-service hotel model, and its proven ability to withstand economic downturn, resulting in higher profit margins compared to their full-service counterparts. The design strategy around select-service hotels is to maximize space efficiency which results in a lean labor model. The 14-page report dives into the differences between hotel models that straddle both lifestyle and select-service categories.
HEDNA is excited to announce that the Connectivity Working Group has completed a white paper on the Attribute Model.
During his keynote address at the Thailand Tourism Forum 2020 in Bangkok on 20 January, Bill Bensley launched his open-source "Sensible Sustainability Solutions" white paper for the global Hotel Industry, incorporating over three decades of experience from designing over 200 hotels around the world and in celebration of 30 years since he created BENSLEY.
When stepping into a hotel these days, one cannot help but notice a growing wave of smoothie bowls, pilates poses, and mindfulness seminars. For many years, Accor has been at the forefront of the wellbeing movement, leading the way to integrate health and wellness into all aspects of the guest experience. In a new white paper, "It's a Wellness World: The Global Shift Shaking up Our Business", Accor explores the fundamental societal shift currently underway as the lifestyle goal of feeling healthier has moved out from beyond the walls of the spas and gyms and entered the mainstream.
The European Union's (EU's) General Data Protection Regulation (GDPR) went into effect on May 25, 2018 with a mission to strengthen the protection of individuals' personally identifiable information (PII).
HTNG's Citizen's Broadband Radio Service (CBRS) Workgroup developed a white paper to help educate hospitality IT personnel on the underlying technology, application of the technology and major use cases of CBRS.
According to a recent report from Boston University, a 10% increase in Airbnb supply results in a 0.35% decrease in hotel room revenue, which translates into a 13% impact on revenue in Austin, Texas, which is home to the highest Airbnb supply. The report's authors -- Georgios Zervas, Davide Proserpio and John W. Byers -- also found that lower-priced hotels and hotels that don't cater to business travel are the most affected by Airbnb. As a result of these impacts, the researchers found, hotels are reducing prices in an effort to stay competitive. "Our work provides empirical evidence that the sharing economy is making inroads by successfully competing with, and acquiring market share from, incumbent firms," the report reads.