The Attractiveness of Hospitality Management (Education)
The hospitality industry is facing a shortage of skilled professionals due to a perception that it is less attractive, innovative, and lucrative than other industries. EHL's Markus Venzin suggests that the hospitality industry can reposition itself as a tech-savvy, sustainable, and innovative sector by integrating AI, robotics, energy and waste management, and new materials. They believe that cross-functionality or cross-disciplinarity is key to unlocking the hospitality industry's potential. The EHL Hospitality Business School trains its students to be human-centered, with a focus on communication, leadership, and influence, and encourages their creativity and problem-solving skills. The author believes that the hospitality industry can thrive and attract top talent by highlighting the valuable competencies and opportunities for innovation and entrepreneurship.